For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    It reveals a simplicity beneath the complex workings of the mind and the principles behind the creation of our life experience.

    You’ll get a deeper understanding of how anger affects all areas of your life—both physically and emotionally—and within a few weeks feel the benefits of controlling destructive anger. This workbook shows you how to practice new coping behaviors that allow you to gain control in anger-stimulating situations. Throughout, the techniques are streamlined and presented in a clear, step-by-step format, including numerous exercises and worksheets. It’s arranged to make it as easy as possible to put together a program tailored to your own personal obstacles and triggersThis book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit — an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties. Used alone or in conjunction with therapy, our books offer powerful tools readers can use to jump-start changes in their lives.

    But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you will gain the respect and like of others. Sue Bishop outlines ways to deal with problem people, think positively and build self-confidence. Practical activities help readers measure progress and reach their goals.

    Ending the Homework Hassle

    Yalom makes a strong case for the efficacy of group therapy on all acute wards. He discusses how to structure the session and the kind of support that should be offered. The emphasis is on the here-and-now. He then presents two models of groups: one for the higher functioning and one for the more regressed psychotic patients.

    Those manic blogs from the hospital wards during under-slept call nights (which left a few friends wondering if he had invaded the hospital pharmacy) were the genesis for this book, Playing Doctor. This is a journey through medical training as interpreted by someone who told their college career advisor that the only thing they did not want to be was a doctor-not that medical schools want you believing their training was interpretive, like a modern dance company's version of Grey's Anatomy-and started school with a traumatic brain injury. This entertaining, heartfelt demystification of medical school via the confusion that seemed to litter John's medical trail, takes readers along the studies and clinical wards that miraculously teach students how to care for patients. The follow up books cover residency.

    Raymond Serway, Robert Beichner, and contributing author John W. Jewett present a strong problem-solving approach that is further enhanced through increased realism in worked examples. Problem-solving strategies and hints allow students to develop a systematic approach to completing homework problems. The outstanding ancillary package includes full multimedia support, online homework, and a content-rich Web site that provides extensive support for instructors and students. The CAPA (Computer-assisted Personalized Approach), WebAssign, and University of Texas homework delivery systems give instructors flexibility in assigning online homework.

    How Does That Make You Feel? obliterates the boundaries between the shrink and the one being shrunk with unabashedly candid writers breaking confidentiality and telling all about their experiences in therapy.This revelatory, no-punches-pulled book brings to light both sides of the “relationship” between therapist and client—a bond that can feel pure and profound, even if it is, at times, illusory.Contributors include an array of essayists, authors, TV/film writers and therapists, including Patti Davis, Beverly Donofrio, Royal Young, Molly Peacock, Susan Shapiro, Charlie Rubin, Estelle Erasmus, and Dennis Palumbo.Full list of contributors:Sherry AmatensteinLaura BogartMargaret CrawfordPatti DavisMegan DevineBeverly DonofrioJanice EidusEstelle ErasmusJuli FragaNina GabyMindy GreensteinJenine HolmesDiane JosefowiczJean KimAmy KleinBinnie KleinAnna MarchAllison McCarthyKurt NemesDennis PalumboMolly PeacockPamela Rafalow GrossmanCharlie RubinJonathan SchiffBarbara SchoichetAdam SextonSusan ShapiroBeth SloanElisabeth TurnerKate WalterPriscilla WarnerLinda YellinRoyal YoungJessica Zucker

    Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

    Based on his extensive counseling work with the terminally ill, Levine's book integrates death into the context of life with compassion, skill, and hope.  Capturing the range of emotions and challenges that accompany the dying process, he offers unique support to readers dealing with this difficult experience.

    But the full impact of the crises we have recently faced will create far more problems, and unless you're prepared, you'll struggle to regain your financial footing.In The Great Reflation, author Tony Boeckh helps you understand how these crises, and the policies passed to jumpstart the economy, will play out for investments and business, and provides you with the tools to excel in today's rapidly evolving financial landscape. He reveals how similar episodes compare with the current crises and what this could mean for your financial future.Arms you with practical insights that will allow you to evaluate different investment options Explores the implications of the end of the private debt cycle, the possible rise of a new age of thrift, and the new government debt crisis Reveals how you can profit from once-in-a-lifetime opportunities as well as proper portfolio allocation strategies While things may never return to "normal," you can still make choices that will allow you to prosper. This book will show you how.

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    

    The Sixth Edition thoroughly analyzes 15 leading systems of psychotherapy and briefly surveys another 30, thus providing a broader scope than is available in most textbooks. Prochaska and Norcross explore each system's theory of personality, theory of psychopathology, and resulting therapeutic process and relationship. By doing so, they demonstrate how much psychotherapy systems agree on the processes producing change, while showing how they disagree on the content that needs to be changed. To bring these similarities and differences to life, the authors also present the limitations, practicalities, and outcome research of each system of psychotherapy.