The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

The Technological Society


Jacques Ellul - 1954
    No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful reading of this book."A magnificent book . . . He goes through one human activity after another and shows how it has been technicized, rendered efficient, and diminished in the process."-Harper's"One of the most important books of the second half of the twentieth-century. In it, Jacques Ellul convincingly demonstrates that technology, which we continue to conceptualize as the servant of man, will overthrow everything that prevents the internal logic of its development, including humanity itself-unless we take necessary steps to move human society out of the environment that 'technique' is creating to meet its own needs."-The Nation"A description of the way in which technology has become completely autonomous and is in the process of taking over the traditional values of every society without exception, subverting and suppressing these values to produce at last a monolithic world culture in which all non-technological difference and variety are mere appearance."-Los Angeles Free Press

Effortless Journaling: How to Start a Journal, Make It a Habit, and Find Endless Writing Topics


S.J. Scott - 2018
    With journal writing, you can become healthier, happier, smarter, and more self-aware. In fact, there are numerous science-backed benefits of journal writing. For instance, journaling can help: relieve your stress levels, improve your sleep, close those nagging "open loops" in your life, and cope with traumatic events from your past. Although journaling has many benefits, it's also a very challenging habit to build. In fact, there are eight common roadblocks that people experience with journal writing. They say things like: "I need concrete strategies and a step-by-step process for turning journaling into a consistent habit." "Journaling feels overwhelming. I don't know what to do or how to do it." "I've tried so many times before, and I just can't stick with it." "My life is so busy that I can't find the time to journal." "My journal is never around when I need it, so I forget to write." "I have no idea what to write about. Staring at a blank page is intimidating." "I'm afraid someone will read my journal." "I don't know what kind of journal I need—there are so many types out there." If any of these challenges sound familiar, then you should purchase this book: Effortless Journaling -- How to Start a Journal, Make It a Habit, and Find Endless Writing Topics. DOWNLOAD:: Effortless Journaling -- How to Start a Journal, Make It a Habit, and Find Endless Writing Topics Throughout Effortless Journaling, the authors (S.J. Scott & Barrie Davenport) address each of these concerns to help you make the journaling habit a part of your daily routine. In this book, they cover topics like: 15 benefits of journaling (How it positively impacts your physical well-being, mental state, productivity, and personal life); How to combine journaling with the practice of mindfulness; 3 simple tools you need to get started with journaling; 9 popular journaling strategies -- and how to pick the one that's right for you; 8 rules for consistent, daily journaling; How to turn journaling into a sticky, permanent habit. Journaling doesn't have to be a chore. It should be enjoyable, enlightening, and something you look forward to. Would You Like To Know More? Download now to capture those important moments and build a routine, with quiet, self-reflection. Scroll to the top of the page and select the buy now button.

The Story of Philosophy: A Concise Introduction to the World's Greatest Thinkers and Their Ideas


Bryan Magee - 1998
    Discover the great thinkers in their historical contexts and learn the influences that shaped their lives and work. Each philosophical movement includes profiles of key philosophers and their important works, historical contexts and influences, important quotes, and other related people and ideas. Full-color photographs, artworks, and illustrations illuminate every page."The Story of Philosophy" gives you the information you need to think about life's greatest questions, opening up the world of philosophical ideas in a way that can be easily understood by students and by anyone fascinated by the ways we form our social, political, and ethical ideas.

The Elephant and the Twig: The Art of Positive Thinking - 14 Golden Rules to Success and Happiness


Geoff Thompson - 2000
    It aims to help you to take the plunge to realize your potential, so that you do not have to remain stuck in a social and lifestyle rut as if there is no alternative.

60 Ways to Lower Your Blood Sugar


Dennis Pollock - 2013
    Many today are well on their way to becoming a sad statistic in the war on obesity, high blood sugar, and the related diseases—including diabetes—that can result from a diet that’s seriously out of whack. In his previous bestselling book, Overcoming Runaway Blood Sugar, Dennis Pollock shared his personal experience with this deadly epidemic—including his success at lowering his runaway blood sugar to acceptable levels. Now Dennis offers readers the next step in the battle: 60 practical ways to manage their blood sugar without resorting to a bland unsatisfying diet of turnips and tuna fish. In this step by step, change by change plan, readers will learn how to: reduce their intake of carbs, exercise more effectively, and shed excess weight. A must-have book for readers serious about regaining their health while also lowering their weight and increasing their energy.

AWS Lambda: A Guide to Serverless Microservices


Matthew Fuller - 2016
    Lambda enables users to develop code that executes in response to events - API calls, file uploads, schedules, etc - and upload it without worrying about managing traditional server metrics such as disk space, memory, or CPU usage. With its "per execution" cost model, Lambda can enable organizations to save hundreds or thousands of dollars on computing costs. With in-depth walkthroughs, large screenshots, and complete code samples, the reader is guided through the step-by-step process of creating new functions, responding to infrastructure events, developing API backends, executing code at specified intervals, and much more. Introduction to AWS Computing Evolution of the Computing Workload Lambda Background The Internals The Basics Functions Languages Resource Allocation Getting Set Up Hello World Uploading the Function Working with Events AWS Events Custom Events The Context Object Properties Methods Roles and Permissions Policies Trust Relationships Console Popups Cross Account Access Dependencies and Resources Node Modules OS Dependencies OS Resources OS Commands Logging Searching Logs Testing Your Function Lambda Console Tests Third-Party Testing Libraries Simulating Context Hello S3 Object The Bucket The Role The Code The Event The Trigger Testing When Lambda Isn’t the Answer Host Access Fine-Tuned Configuration Security Long-Running Tasks Where Lambda Excels AWS Event-Driven Tasks Scheduled Events (Cron) Offloading Heavy Processing API Endpoints Infrequently Used Services Real-World Use Cases S3 Image Processing Shutting Down Untagged Instances Triggering CodeDeploy with New S3 Uploads Processing Inbound Email Enforcing Security Policies Detecting Expiring Certificates Utilizing the AWS API Execution Environment The Code Pipeline Cold vs. Hot Execution What is Saved in Memory Scaling and Container Reuse From Development to Deployment Application Design Development Patterns Testing Deployment Monitoring Versioning and Aliasing Costs Short Executions Long-Running Processes High-Memory Applications Free Tier Calculating Pricing CloudFormation Reusable Template with Minimum Permissions Cross Account Access CloudWatch Alerts AWS API Gateway API Gateway Event Creating the Lambda Function Creating a New API, Resource, and Method Initial Configuration Mapping Templates Adding a Query String Using HTTP Request Information Within Lambda Deploying the API Additional Use Cases Lambda Competitors Iron.io StackHut WebTask.io Existing Cloud Providers The Future of Lambda More Resources Conclusion

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling


Eric Nuzum - 2019
      Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.   The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

Super Mario: How Nintendo Conquered America


Jeff Ryan - 2011
     Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Hackers & Painters: Big Ideas from the Computer Age


Paul Graham - 2004
    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

The Effective Hiring Manager


Mark Horstman - 2019
    The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.

Forward: Notes on the Future of Our Democracy


Andrew Yang - 2021
     Now, in Forward, Yang reveals that UBI and the threat of job automation are only the beginning, diagnosing how a series of cascading problems within our antiquated systems keeps us stuck in the past—imperiling our democracy at every level. With America’s stagnant institutions failing to keep pace with technological change, we grow more polarized as tech platforms supplant our will while feasting on our data. Yang introduces us to the various “priests of the decline” of America, including politicians whose incentives have become divorced from the people they supposedly serve. The machinery of American democracy is failing, Yang argues, and we need bold new ideas to rewire it for twenty-first-century problems. Inspired by his experience running for office and as an entrepreneur, and by ideas drawn from leading thinkers, Yang offers a series of solutions, including data rights, ranked-choice voting, and fact-based governance empowered by modern technology, writing that “there is no cavalry”—it’s up to us. This is a powerful and urgent warning that we must step back from the brink and plot a new way forward for our democracy.

Good Thinking: Why Flawed Logic Puts Us All at Risk and How Critical Thinking Can Save the World


David Robert Grimes - 2021
    In our ever-more-polarized society, there’s at least one thing we still agree on: The world is overrun with misinformation, faulty logic, and the gullible followers who buy into it all. Of course, we’re not among them—are we? Scientist David Robert Grimes is on a mission to expose the logical fallacies and cognitive biases that drive our discourse on a dizzying array of topics–from vaccination to abortion, 9/11 conspiracy theories to dictatorial doublespeak, astrology to alternative medicine, and wrongful convictions to racism. But his purpose in Good Thinking isn’t to shame or place blame. Rather, it’s to interrogate our own assumptions–to develop our eye for the glimmer of truth in a vast sea of dubious sources–in short, to think critically. Grimes’s expert takedown of irrationality is required reading for anyone wondering why bad thinking persists and how we can defeat it. Ultimately, no one changes anyone else’s mind; we can only change our own–and give others the tools to do the same.

The Infinite Machine: How an Army of Crypto-hackers Is Building the Next Internet with Ethereum


Camila Russo - 2020
    He convinced a crack  group of coders to join him in his quest to make a super-charged, global computer.The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform—an infinitely adaptable foundation for experimentation and new applications—has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team’s effort to get the Ethereum platform to scale so it can eventually be  accessible to the masses.Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud—turning some into millionaires and others into felons—and revolutionize our ideas about money.

Future Ethics


Cennydd Bowles - 2018
     Technology was never neutral; its social, political, and moral impacts have become painfully clear. But the stakes will only get higher as connected cameras will watch over the city, algorithms oversee society’s most critical decisions, and transport, jobs, and even war will become automated. The tech industry hasn’t yet earned the trust these technologies demand. Based on Cennydd’s years of research and consulting, Future Ethics transforms modern ethical theory into practical advice for designers, product managers, and software engineers alike. Cennydd uses the three lenses of modern ethics to focus on some of the tech industry’s biggest challenges: unintended consequences and algorithmic bias, the troubling power of persuasive technology, and the dystopias of surveillance, autonomous war, and a post-work future. Future Ethics is an intelligent, quietly provocative book that challenges technologists to stand up for change, and teaches essential ethical principles and methods for building a fairer future. Cennydd Bowles is a London-based designer and writer with fifteen years of experience and clients including Twitter, Ford, Cisco, and the BBC. His focus today is the ethics of emerging technology. He has lectured on the topic at Carnegie Mellon University, Google, and New York’s School of Visual Arts, and is a sought-after speaker at technology and design events worldwide.