The Minimalist Entrepreneur: How Great Founders Do More with Less


Sahil Lavingia - 2021
    Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.Packed with hard-won, battle-tested lessons from Lavingia's own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to:- start then learn - build a community, then solve a problem for them - charge for something even before you've built anything - avoid running out of money and, more importantly, energy - run a tight ship amid the rise of the gig economy and remote work - own a business without it owning you back.The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru


Simon Middleton - 2010
    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Henry Ford


Vincent Curcio - 2013
    He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy.As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was Fordism--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination.This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.

Selling to Win


Richard Denny - 1989
    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

The Secret of the Seven Seeds: A Parable of Leadership and Life


David Fischman - 2002
    In this fascinating and instructive book, he reveals his personal story through the fictional character Ignacio Rodriguez. Ignacio is 40-something stressed-out entrepreneur who is utterly overwhelmed--he is at risk for a heart attack, is losing money at his business--where employee morale is at an all-time low, and has no time or energy for his family. At first, he ignores these problems, thinking that if he only works harder, things will all get better. Predictably, his life quickly gets out of control. His doctor recommends that he try meditation to regain balance in his life. Ignacio--who is skeptical--finds a spiritual guide, who helps Ignacio heal by finding his path in the secret of the seven seeds. The seven seeds represent the path to success and balance in life: self-knowledge, meditation, egolessness, service to others, goodness, balance, and freedom.

The Book of YES: The Ultimate Real Estate Agent Conversation Guide


Kevin Ward - 2016
     If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest. And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are… Prospecting Scripts for sellers that lead up to the listing appointment. My Unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch. The Objection Scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts… How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine. The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers.

The Enlightenment of Esther (Enlightenment, #2)


Joshua Berkov - 2021
    Esther thinks she has a pretty good life. She plays bridge, reads for her book club, and routinely drives her Cadillac DeVille into the mailboxes of her neighbors. Her latest mailbox mishap leads her to the doorstep of some mysterious new residents of her neighborhood. As she introduces herself to Sarah, the elderly woman who answers the door, Esther soon realizes that there’s something wrong with her.Eighty-nine-year-old Muriel Schwartz has also met the new neighbor Sarah, along with Sarah’s son David and daughter-in-law Dianne. David and Dianne ask Muriel to look in on Sarah for a couple of hours each day while they’re at work, and because Muriel is having financial troubles and needs the money, she agrees to help out. When Esther hears of this plan, she offers to lend a hand.Eighty-five-year-old Rosalie Sherman, Esther’s widowed sister-in-law, thinks that both Esther and Muriel have lost their minds and wants no part in what she sees as a ridiculous care-giving arrangement doomed to fail. Rosalie never shies away from saying what she thinks, but Esther is taken aback at Rosalie’s emphatic refusal to help out with Sarah.With a touch of humor and a lot of heartfelt warmth, The Enlightenment of Esther paints a vivid portrait of the lives of Esther and her contemporaries, all in their seventies and eighties, and how their relationships intersect and intertwine in ways even Esther couldn’t have predicted. But if anyone can solve this mystery of just exactly who Sarah, David, and Dianne are, Esther Kellerman can!

The Untold Story of Kim


Ed Robinson - 2014
    It will lead you to hate doctors, lawyers, and insurance companies. By the time you finish, you’ll have fallen in love with Kim. This deeply inspiring tale is destined to become the most important book ever written about chronic pain and pain management in today’s healthcare environment.

Hustle Harder, Hustle Smarter


Curtis Jackson - 2020
    A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network--the most lucrative deal in premium cable history.Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers "fear nothing and you shall succeed," Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson's street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback--and to learn to flow with the changes that disrupt their own lives.

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth


Tim Calkins - 2008
    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

The Art of War by Sun Tzu & the Book of Five Rings by Miyamoto Musashi


Sun Tzu - 2007
    

Risk Game: Self Portrait of an Entrepreneur


Francis J. Greenburger - 2016
    Greenburger risked it all to buy three older loft buildings at 50 West Street near the current 9/11 Memorial. He ultimately dreamed of one day erecting a magnificent skyscraper in their place. But disaster struck in 2008, just as his plans were coming together, and development came to a screeching halt. The global financial crisis had made the land practically worthless and it would be years before he could get back on track, but he refused to give up on his dream.Today, 50 West is a striking 780-foot skyscraper with curved glass windows that has become an iconic feature on the city skyline—but it took much more than a financial investment to get there. It required Greenburger to do what he does best—take huge risks at every turn.During his parallel careers, Francis J. Greenburger has made publishing and real-estate history. Whether risking the reputation of his agency for the super -star authors of tomorrow, such as James Patterson to Dan Brown, or pioneering the New York co-op market by taking “hopeless” properties and turning them into prized homes, he has successfully navigated the worlds of business, politics, and social change to become the quintessential American entrepreneur.A math and business prodigy who started working for his father at the age of 12. After a stop–and-start academic career, he voluntarily left one of the most elite and academically distinguished New York City high schools and started his adult life at 15. Greenburger has made it his life’s work to find value where others never thought to look, and his keen instincts and innovative strategies have taken him from a high-school "dropout" to a well-educated self-made billionaire.Francis has mastered the "risk game." Now, with Rebecca Paley’s gripping prose, he takes us behind the scenes in Risk Game and reveals firsthand how he has become a self-made force in the competitive world of New York real estate—and a champion for nonprofit organizations in the fields of art, education, and, most recently, social and criminal justice.

Coach: The A. L. Williams Story


Art Williams - 2006
    Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.

Protecting Your #1 Asset: Creating Fortunes from Your Ideas--An Intellectual Property Handbook


Michael A. Lechter - 2001
    Since failing to know the rules can lead to disaster, this book familiarises readers with the basics they need for protecting their company's critically important rights involving copyright, patents, trademarks and all other aspects of intellectual property.

Hell's Mouth


A.P. Bateman - 2017
    An unthinkable crime that somebody has attempted to cover up. Tasked with investigating, he soon finds himself immersed in a world of deception, police corruption and organised crime. O’Bryan has his own dark secrets too. In a place where he has no alliances and is viewed with suspicion, it is only a matter of time before he is found out. For so many years the dramatic and rugged coastline of Cornwall had been the scene to smuggling, deception and murder. Now, O’Bryan will find out how little has changed.