Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Laura M. Ahearn shows that young Nepalese people are applying their newly acquired literacy skills to love-letter writing, fostering a transition that involves not only a shift in marriage rituals, but also a change in how villagers conceive of their own ability to act and attribute responsibility for events. These developments have potential ramifications that extend far beyond the realm of marriage and well past the Himalayas.The love-letter correspondences examined by Ahearn also provide a deeper understanding of the social effects of literacy. While the acquisition of literary skills may open up new opportunities for some individuals, such skills can also impose new constraints, expectations, and disappointments. The increase in female literacy rates in Junigau in the 1990s made possible the emergence of new courtship practices and facilitated self-initiated marriages, but it also reinforced certain gender ideologies and undercut some avenues to social power, especially for women. Scholars, and students in such fields as anthropology, women's studies, linguistics, development studies, and South Asian studies will find this book ethnographically rich and theoretically insightful. Laura M. Ahearn is Assistant Professor of Anthropology, Rutgers University.

    An Introduction to Game Theory, by Martin J. Osborne, presents the main principles of game theory and shows how they can be used to understand economic, social, political, and biological phenomena. The book introduces in an accessible manner the main ideas behind the theory rather than their mathematical expression. All concepts are defined precisely, and logical reasoning is used throughout. The book requires an understanding of basic mathematics but assumes no specific knowledge of economics, political science, or other social or behavioral sciences. Coverage includes the fundamental concepts of strategic games, extensive games with perfect information, and coalitional games; the more advanced subjects of Bayesian games and extensive games with imperfect information; and the topics of repeated games, bargaining theory, evolutionary equilibrium, rationalizability, and maxminimization. The book offers a wide variety of illustrations from the social and behavioral sciences and more than 280 exercises. Each topic features examples that highlight theoretical points and illustrations that demonstrate how the theory may be used. Explaining the key concepts of game theory as simply as possible while maintaining complete precision, An Introduction to Game Theory is ideal for undergraduate and introductory graduate courses in game theory.

    Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.

    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

    For courses in computer organization and architecture, this text provides a clear, comprehensive presentation of the organization and architecture of contemporary computers.

    It was Michael Bunting's life ambition to follow in his father's footsteps & become a police officer. But six years after his family watch him pass out & begin his life's dream, he is serving a sentence for a crime he didn't commit. This is his story.

    Richard Bedard was a journalist in his mid-40s, living abroad, when he was diagnosed with patellofemoral pain syndrome, or chondromalacia patella. His burning joints made his life so miserable that he fantasized about hacking off his kneecaps. Four doctors failed to help; one said he would never get better. His physical therapist finally gave up too.Unable to sit normally, he quit his job. Unemployed and desperate, he launched a year-long, round-the-clock experiment to save his knees. He read from scores of clinical studies, medical textbooks, health newsletters. What he discovered left him stunned. There was a familiar story about what patellofemoral pain syndrome was and how to treat it: The advice to focus on strengthening the quads. To stretch. To take glucosamine. To forget about cartilage healing, because that never happened.And that story was completely wrong.Armed with this knowledge, he fashioned a plan to get better. Within two years, he fully recovered. This compelling story chronicles a long journey of healing and discovery. It shows that a patient’s true ally isn’t simply hope, but informed hope.

    There are 20 stories of murder and not all of them made national headlines. Included are The Folly Beach Murders, Facebook Party at the Port, the Alligator Man, the Bamber Family Murders, the Laurel Five, Murder in the Cape, the Old Orchard Beach Murders, Die, My Daughter Die!, A Case of Twisted Revenge, The Poughkeepsie Prostitute Killer, Triple Murder at Starved Rock, She Can Rot in Hell, The Clairemont Killer, A Serial Killer in Yonkers, The Sacramento Vampire, The Elk Grove Murders, The Fresno House of Horror, Absolutely No Remorse and The Chimayo Massacre.

    Offering inspiration and intellectual delight, the problems throughout the book encourage students to express their ideas in writing to explain how they conceive problems, what conjectures they make, and what conclusions they reach. Applying specific techniques and strategies, readers will acquire a solid understanding of the fundamental concepts and ideas of number theory.

     Offers extensively updated coverage, new problem sets, and chapter-ending material to enhance the book’s relevance to today’s engineers and scientists. Includes new problem sets demonstrating updated applications to engineering as well as biological, physical, and computer science. Emphasizes key ideas as well as the risks and hazards associated with practical application of the material. Includes new material on topics including: difference between discrete and continuous measurements; binary data; quartiles; importance of experimental design; “dummy” variables; rules for expectations and variances of linear functions; Poisson distribution; Weibull and lognormal distributions; central limit theorem, and data plotting. Introduces Bayesian statistics, including its applications to many fields. For those interested in learning more about probability and statistics.

    

    With those in mind, I will recap briefly the series so far…In Cold Blood: Discovering Chris Watts - Part One - The FactsWe guess it’s safe to say most people will have heard of the Watts case. Christopher (Chris) Lee Watts, the dashing, seemingly genteel, affable man who murdered his entire family in a calculated attack that shocked the entire world. Shanann Watts, his pregnant, incredibly beautiful wife whose life was snuffed out because her doting husband decided he wanted a fresh start. Bella Marie and Celeste Cathryn (CeCe) Watts, adorable sisters who worshipped their father, the very man who suffocated them both in cold blood using their comfort blankets against them. He then went on to dispose of their tiny bodies into huge tanks filled with toxic crude oil. Nico Lee Watts, Chris and Shanann’s unborn son.During this series we will look at the facts, the police investigation, the evidence, hear Chris Watts’ explanation and his reasoning. We will try to make some sense of what occurred during the early hours of August 13th 2018. We will endeavour to present to you all aspects of the case, right from the initial investigation and how it unfolded, to the first and subsequent confessions all transcribed word for word (where possible) from actual video and audio footage obtained from the FBI’s Discovery Files.A Deal With the Devil - Discovering Chris Watts - Part Two - The FactsAt the end of book one, Chris Watts had finally confessed to murdering his beautiful family and disposing of their bodies at an oil field.In part two, we focus on…•… the grim discovery and recovery of the bodies.•… the chilling details of the autopsies.•… the remaining police interviews of Nichol Kessinger.•… the Plea Deal.•… the sentencing.•… Chris Watts Prison Interview.What to expect in this book…The Truth Within the Lies: Discovering Chris Watts - Part Three – The TheoriesFor anyone new to this case, the first thing they ask is why? And unfortunately no amount of reading, or watching, or studying will answer that for you. The only person who knows the absolute truth is Chris Watts himself, and for some reason he has refused to confess all up to now. Oh yes, he’s confessed to much of it, but there are so many discrepancies, changed statements, obvious lies and omissions. The online True Crime Community is rife with scenarios and theories and some of them are eye-poppingly, jaw-droppingly valid. So we’ve given you the facts, and now we intend to put forward some of the theories to see if we can work out which truths have been weaved through the lies and vice-versa.Please note: These theories are not the opinions of the authors and in no way are they saying these events are actually true. But they are most definitely food for thought…

    The book's strong reader orientation makes the law accessible, interesting, and relevant, and the cases, content, and features of the Twelfth Edition have been thoroughly updated to represent the latest developments in business law. An excellent assortment of included cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master key concepts and apply what you've learned to real-world issues, and the book offers an unmatched range of support resources--including innovative online review tools.

    The Official Cambridge Guide To Ielts Student's Book With Answers With Dvd Rom