Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    But there is one other crucial factor, which is much less well known. The same team had done it before. The truth is that many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids.The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during World War I. Before Enigma tells their story and explains how they managed to crack the supposedly indecipherable code. The book outlines the capture of the Magdeburg and the Hobart, discusses the use of cracked codes to bring German fleets to battle at Dogger Bank and Jutland, and focuses on individuals such as Winston Churchill and Admiral Sir Reginald ‘Blinker’ Hall and their importance in the development of a British naval code tradition. Praise for David Boyle ‘Exhilarating’ - Daily Mail David Boyle is a British author and journalist who writes mainly about history and new ideas in economics, money, business and culture. He lives in Crystal Palace, London. His books include Alan Turing: Unlocking the Enigma, Operation Primrose, Rupert Brooke: England’s Last Patriot, Peace on Earth: The Christmas Truce of 1914, Jerusalem: England’s National Anthem and Unheard Unseen: Warfare in the Dardanelles .Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    Until recently both doctors and patients have misunderstood its true causes and have unwittingly fostered the pain cycle. Back Sense is the groundbreaking book that promises to change the way we approach the problem by proving that almost all chronic back pain is caused by stress and muscle tension, rather than by damage to the spine.On occasion nearly everyone experiences short term back pain--from sore or strained muscles. But for many who come to treat their back gingerly because they fear further "injury," a cycle of worry and inactivity results, which actually increases muscle tightness and leads them to think of themselves as having a "bad back." In reality, most backs are strong and resilient--built to support our bodies for a lifetime. Contrary to popular belief, truly "bad backs" are extremely rare. While seemingly abnormal disks and other parts of the back are, in fact, often present in those who suffer chronic back pain, they are also frequently found in those who have absolutely no pain whatsoever. Back Sense uses the latest scientific research to discredit the perfectly understandable, but counterproductive assumption that back pain is caused by these "abnormalities." Drawing on their work with patients and studies from major scientific journals and corporations such as Boeing, the authors have amassed conclusive evidence proving that stress and inactivity are actually to blame. Since conventional treatments of back problems encourage excessive caution, most sufferers get trapped in a vicious cycle in which concern about pain and physical limitations leads to heightened tension, more pain, and further distress. The authors of Back Sense--all three are former chronic back pain sufferers themselves--have developed a revolutionary self-treatment approach that works. It allows patients to avoid the restrictions and expense of most other treatments. After showing readers how to rule out the possibility that a rare medical condition is the source of their problem, Back Sense clearly and convincingly explains how chronic back pain results from other factors. Building on this idea, the book systematically leads readers toward recapturing a life free of back pain.From the Hardcover edition.

    Updated at the end of 2018, this guide offers practical strategies to apply sketchnoting in daily life. Within this guide readers will: - Understand why visual thinking belongs in every boardroom- Discover what’s in every sketchnoter’s toolkit- Learn how to sketchnote through practical exercises- See the 9 common patterns for creating sketchnotes- Build your own toolkit in analogue or digitalIncludes dozens of illustrations and new online access to Exercise Sheets for those wanting to practice the essentials in their own way. This is not a long book. It is designed for the busy people seeking a rapid overview of methods and principles from a someone who has developed and used these skill over the last five years.

    A comprehensive, easy-to-use reference book packed with valuable information, useful techniques, practical tips and guidelines.

    However, following this way of eating doesn't mean sacrificing flavor or spending a long time in the kitchen. In The Paleo Chef, Pete Evans, one of Australia's leading chefs and food personalities, shows readers how to prepare gorgeous food that is satisfying, flavor-forward, and good for you. A graduate of New York's Institute of Integrative Nutrition and an enthusiastic supporter of the Paleo movement, Pete's mission is to revolutionize the way we eat and live. The Paleo Chef is his breakout book, a visually rich collection of more than 100 of his most inspired, no-sacrifice recipes for every meal of the day, from Sprouted Seed Bread to Chia Seed Pudding, Grilled Asparagus with Roasted Bone Marrow to Chocolate Beet Cake, and more.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.

    It's called detoxification, a process that stimulates your body's natural ability to cleanse itself. Inside, you'll discover a simple seven-day detoxification program that will help you improve resistance to disease, normalize weight, and increase physical and mental stamina. Completely updated and revised, this edition features easy-to-prepare recipes, sample menu plans, and everything else you need to begin your new life of healthier living—today!A Sample 7-day Home Detox Program·Healthful diet of liquids, fresh fruits and vegetables, and rice ·Specific vitamins, minerals, amino acids, and herbs ·Home hydrotherapy and a one-week toxin-free lifestyle ·Healthier living"Similar to an oil change for your car, the 7-Day Detox Miracle can clean and improve the filtering of your internal fluids in a way that produces immediate benefits in fighting disease."—Michael T. Murray, N.D., co-author, Encyclopedia of Natural Medicine"This fine work again proves to me there is something 'miraculous' to be found in the time-honored precepts of naturopathic medicine."—Peter J. D'Adamo, N.D., author, Eat Right 4 Your Type

    Forty of these dishes will combine to create ten different "poly-meals", specially crafted meals that contain key nutrients found to promote long-term health. They include Sweet and Thai Spicy Shrimp and Fruits, Persian Chicken with Autumnal Accompaniments, and the "iron booster" of Tender Calf's Liver and Sweet Beets. A "Healthiest Holiday Meal" features Citrus Stuffed Turkey, Zippy Fruit Salsa, and Sweet Potato Pie. The poly-meals are designed to be eaten three-to-five times a week.Another ten recipes are not part of the poly-meal structure; instead they are one-pot meals that include Slow-Cooker Chicken Curry, Miso Bean Soup, and Venison Stew. A chapter on drinks will include nutritious smoothies, so-called "green drinks", and others. Jonny will provide healthy cooking tips throughout the book, as well as an analysis of the foods in each recipe. Side dishes, such as Cold Strawberry Soup and Veggie Slaw with Flax Oil, and desserts, such as Raw Chocolate Fondue, are also featured.This book pairs well with Bowden's successful 150 Healthiest Foods, and can even be used as a companion cookbook.

    What if communication was your superpower? What if every member of your team had perfect clarity about your intentions and expectations? And what if you had perfect insight into theirs? What if you and your team said yes only to things that moved your business forward and were skilled at saying no to everything else? What if every meeting, every email, and every project plan left no doubt about about the intended outcome? What if you and your team could communicate as effectively when working remotely as you do in person?How would that change the culture of your business? What would it do for the morale of your team?That's a picture of clarity that will transform your workplace, and No-Fail Communication can make that a reality for you and your team.

    In her highly-anticipated guidebook she sorts through all the conflicting nutrition information out there and busts outdated food myths, so you'll know exactly what to eat (and what to avoid) once and for all. Don't worry if pasta makes you happy, if chocolate keeps you sane, or if you just can't stand broccoli; no food is off limits and none is required. Instead, Monica walks you through every aisle of the grocery store and through each meal and snack of the day, helping you make healthier choices and answering your burning questions, including:- How often should you eat?- Which organic foods are worth the extra cost?- Does cooking vegetables destroy the vitamins?- Should foods be combined in certain ways for better digestion?Complete with grocery shopping lists, simple, delicious recipes, and sample meal plans, Nutrition Diva's Secrets for a Healthy Diet will have you feeling healthier, looking better than ever before, and no longer worrying about what to eat for dinner.

    Many women put too much on their plates, both literally and figuratively. In Nice Girls Finish Fat, psychotherapist Karen R. Koenig explains the link between the two and gives overweight women detailed advice on how to lose their extra baggage—both emotional and physical—by becoming more assertive in every aspect of life. For the millions of overweight women in America, diet and exercise just aren’t cutting it. That’s because many of these women have emotional issues buried deep beneath those stubborn pounds, issues that must be dealt with first if weight loss plans are to succeed. In this illuminating book, based on decades of professional experience, Karen Koenig offers on-the-page psychotherapy to help readers attack the roots of their food problems. With her engaging personal style, she teaches women about the biological connections between repressed emotions and eating, revealing the ways many women use food to stuff their anger, control their aggression, and assuage their feelings of guilt—all in the pursuit of being “nice.” Giving “good girls” permission to love themselves first, Koenig offers thought-provoking quizzes and questions to help readers identify and overcome the habits that have been holding them back. Empowering readers to gain the confidence they need to lose weight, Nice Girls Finish Fat not only shows women how to stop obsessing about food and develop healthy eating habits, it teaches readers skills to improve every aspect of their lives.

    It offers readers multiple ways to significantly deepen, enlighten, and enrich their running experiences. * Introduces a unique and bold new treatment of the topic of running * Offers multiple ways to think about and appreciate the running experience * Explains why running is so satisfying and why it has the power to transform lives * Gives practical advice for how the reader can improve his or her own running * Full of vivid firsthand accounts illustrating the high adventure of running * Running can evoke spiritualism and mindfulness; it can teach fundamental lessons about goals, self-awareness, and self-improvement; it can be a transformative existential experience. The Tao of Running goes beyond the standard training and racing advice found in other running books, and guides runners to a wider understanding of how running fits into their own aspirations, goals, and life philosophy. It also offers readers lots of practical advice on getting the most out of running. Readers will gain a greater appreciation for the rewards and possibilities inherent in running and will significantly deepen, enlighten, and enrich their running experience. Extreme sports