Everything you need to know to get the most bang from your Prime bucks.

    John Bichelmeyer dispensed much more than ground beef and bacon to his customers. A man with only an eighth-grade education and father of 10 children, he offered rare wisdom and compassion to his clientele, friends and family that came from the heart.Now his daughter, Mary B. Lucas, B.D., tells the story of how she earned her B.D. (which stands for "butcher's daughter") by spending hours at the butcher-block table in the family kitchen, listening to her father's stories about how he achieved success by making deep connections with the people around him. In turn, Mary used her father's advice to find the passion and perseverance to rise to the top of the staffing industry.As John used to say, "Remember to put the `comeback sauce' on everyone you meet." In Lunch Meat & Life Lessons: Sharing a Butcher's Wisdom, Mary offers a healthy dose of that sauce, which will empower everyone who reads this book to reach their full potential.

    Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

    But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

     Jesse has self-published two books, which are both #1 bestsellers on track to generate $30,000 per year in passive income. Beyond book sales, Jesse has leveraged his books to build a business that earned over six figures in its first year. Other part-time authors are doing far better, earning six, or even seven figures per year. Many have leveraged their books to build multimillion-dollar business ventures. This wasn't possible ten years ago, but the publishing industry has changed. People are finding unparalleled freedom and wealth through writing, and you can too. Authorpreneur will show you how. Inside Authorpreneur, you’ll learn: Why writing a book is the new PhD How a book can make you rich, credible, and immortal The three critical traits to succeed as a writer Why everyone is a salesman The 50% Rule The three approaches to finding a marketable topic to write about How to find contractors for quality book production How to choose a title that doesn’t suck How to get reviews before launching When to launch, and what to do AFTER it’s over ...plus so much more. What are you waiting for? It’s time to write your book.

    

    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.

    Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe: an organization's tendency to stay very busy and completely engaged what it's already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! Author Patty Azzarello draws on over twenty-five years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace—but things can change. At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board—remove the fear, excuses, and hurdles—and uphold the new pursuit against distractions and dissent. No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done. Get your organization to embrace and personally commit to the new work Remove obstacles and passive aggressive attacks that block progress Defend new strategic initiatives against short term pressures to revert to "business as usual" Sustain momentum and the desire to move forward Make sure no one is ever asking, 'Are we still doing this?' Inertia isn't just a law of the universe, it's a law in the workplace that can be a major obstacle to making things happen. The great thing about inertia is that it cuts two ways: a body at rest remains at rest, but a body in motion remains in motion. People love to finish things. Move shows you how to make successful execution the new norm—starting today.

    Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.

    Buy all the copies on the bookshelf before your competitor does!" --Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." --Stacy Kellams, President, www.RealEstateCourseReviews.com "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." --Jeff Adams, President, www.FreeRealEstateMentoring.com "The brilliant thing about this book is Lindahl's approach to investing by 'remote control.' He has a real-world system for living in one place and making money from investments in another." --William Bronchick, attorney and coauthor of Flipping Properties "In the crowded field of real estate gurus, Lindahl stands head-and-shoulders above the rest. This book is must reading for any serious investor--beginner or veteran." --Justin Ford, author of Seeds of Wealth and Main Street Millionaire

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    

    With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

    They didn't realize that those kids in baggy jeans represented a whole new--and lucrative--market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends--from sneakers to slow food to preppies--while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

    FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.