Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbook can help you solve any and all writing problems.

    An authoritative reviewer in her own right, Kathleen Horning provides practical guidelines for reading critically, evaluating an initial response, answering questions raised during the first reading, putting a response into words, balancing description with criticism, and writing reviews for a particular audience.

    You’ll discover how to draw all types of dragons using nothing but a pencil. Drawing Dragons shows how to bring to life fierce warriors and bearded ancients as well as baby hatchlings and protective mothers. It also features a special section on adding claws, scales, horns, jewels and other unique details to your dragons.Learn to draw:• Ferocious, attacking dragons•Graceful sea dragons•Fire-breathing flying dragons•Wise, thoughtful dragons

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Contents out-of-date. Removed from the market.

    The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc—not the other way around. Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists. Romancing the Beat is a recipe, not a rigid system. The beats don’t care if you plot or outline before you write, or if you pants your way through the drafts and do a “beat check” when you’re revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let’s talk about kissing books.

    The book presents new images for educational settings: student engagement, interaction, reflection, and construction.

    If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says -- to acknowledge, to learn, to challenge, to change -- we learn how to organize gatherings that are relevant and memorable: from an effective business meeting to a thought-provoking conference; from a joyful wedding to a unifying family dinner. Drawing on her experience as a strategic facilitator who's worked with such organizations as the World Economic Forum, the Museum of Modern Art, and the retail company Fresh, Parker explains how ordinary people can create remarkable occasions, large and small. In dozens of fascinating examples, she breaks down the alchemy of these experiences to show what goes into the good ones and demonstrates how we can learn to incorporate those elements into all of our gatherings. The result is a book that's both journey and guide, full of big ideas with real-world applications that will change the way you look at a business meeting, a parent-teacher conference, and a backyard barbecue.

    Many writers waste time waiting for the day they can finally quit their day jobs and live the so-called writing dream. Don� (TM)t wait. You can do both � " and your writing will be the better for it.Balancing a full-time job and a productive writing life is no easy feat! This book offers writers advice, skill-building techniques, prompts, and exercises in every chapter, and strategies on how to get and keep writing while also working the 9 to 5 grind.Readers will discover tips and exercises for:- Setting and protecting personal writing goals - Creating a schedule that complements their stamina - Getting creative before and after work - and on their lunch hour - Finding inspiration in the most unlikely of spots and at the most impromptu of times - Writing proficiently in multiple forms (long and short) so that they don't get bogged down writing one long project - Becoming an active participant in writing communities so they have a solid support system at the ready - Figuring out how (if at all) to share their writing life with co-workers, friends, and family membersYou� (TM)ll also get quick, practical tutorials to help you master scenes, point of view, characters, settings, dialogue, and more.Writer With a Day Job gives you the strategies and motivation you need to work 40 hours a week (or more!) and achieve writing success.

    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    Whether puncturing the lies of politicians, wittily dissecting the English character or telling unpalatable truths about war, Orwell's timeless, uncompromising essays are more relevant, entertaining and essential than ever in today's era of spin.Contents:"Why I Write", first published 1946"The Lion and the Unicorn", first published 1940"A Hanging", first published 1931"Politics and the English Language", first published 1946

    Weigel provides 13 common-sense rules for developing a sane and satisfying interior life--ranging from "trust that you are where you are supposed to be in every moment" to "always look for signs,"--to "don't get lost in a guru." What makes this book so fun and refreshing is Weigel's voice--and the fact that, in the words of one of her friends, she is a "magnet for really bizarre sh*t."Whether she is playing chicken with deranged Chicago drivers with "Jesus Saves" bumper stickers, trying to keep those extra pounds off, interviewing celebrities on television, or encountering the spirit of her dead father (who keeps appearing in the guise of a cardinal--a bird, not a prelate), Weigel maintains a zest for learning, living, and loving. Her high-spirited stories illustrate core life principles and convey an immediacy and energy that readers will find delightful.

    Book by Sato, Hideo, Nakahara, Yasua

    From story concept to character development to scene construction and beyond, this title helps you learn the big picture of storytelling at a professional level through a fresh approach that shows how to combine six core competencies: the four elemental competencies of concept, character, theme, and story structure (plot).