Book picks similar to
MKTG by Charles W. Lamb Jr.
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Environmental Science: Toward a Sustainable Future
Richard T. Wright - 2001
As the field of environmental science continues to evolve, this highly readable guide presents a full spectrum of views and information for students to evaluate issues and make informed decisions. An extensive resource package integrates text and digital media in an easy-to-use format designed to assist instructors in classroom preparation.
Psychology in Everyday Life
David G. Myers - 2008
Students of all kinds are comfortable with Myers' manageable chapters, which include careful connections to associated visuals, comparative tables, and research-based pedagogy. For this edition, there is something completely new to a Myers text: David Myers personally selected new coauthor. Nathan DeWall's enthusiasm for teaching and writing about psychological science makes him uniquely suited to join the worlds bestselling psychology textbook author. And with about 30 more pages of coverage, this edition has become an even stronger and more complete introduction to the science of psychology for courses of all kinds.
Global Problems and the Culture of Capitalism
Richard H. Robbins - 1998
This third edition takes a student-oriented, problem-based approach, focusing on social problems, such as hunger, poverty, environmental devastation, disease, gender issues, and social conflict.
The 7 Habits Of Highly Effective Teens
Sean Covey - 1997
In The 7 Habits of Highly Effective Teens, author Sean Covey applies the timeless principles of the 7 Habits to teens and the tough issues and life-changing decisions they face. In an entertaining style, Covey provides a step-by-step guide to help teens improve self-image, build friendships, resist peer pressure, achieve their goals, get along with their parents, and much more. In addition, this book is stuffed with cartoons, clever ideas, great quotes, and incredible stories about real teens from all over the world. The 7 Habits of Highly Effective Teens will engage teenagers unlike any other book.An indispensable book for teens, as well as parents, grandparents, and any adult who influences young people, The 7 Habits of Highly Effective Teens is destined to become the last word on surviving and thriving as a teen and beyond.
Industrial/Organizational Psychology: An Applied Approach
Michael G. Aamodt - 1990
This text integrates charts and tables to simplify such complicated issues as employment law, job satisfaction, work motivation and leadership. While striking a balance between research, theory and application, Aamodt introduces humor to make the student's reading more enjoyable. Students will be able to relate to industrial/organizational psychology by viewing such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees.
Cost Accounting: A Managerial Emphasis
Charles T. Horngren - 1962
This acclaimed, number one market-leading book embraces the basic theme of "different costs for different purposes." It reaches beyond cost accounting procedures to consider concepts, analyses, and management. This latest edition of "Cost Accounting "incorporates the latest research and most up-to-date thinking into all relevant chapters. Professional issues related to Management Accounting and Management Accountants are emphasized. Chapter topics cover the accountant's role in the organization to performance measurement, compensation, and multinational considerations. For future accountants who want to enhance their understanding of-and ability to-solve cost accounting problems.
Chemistry: The Molecular Nature of Matter and Change
Martin Silberberg - 1995
Intended for students of General Chemistry, this text contains: macroscopic to microscopic molecular illustrations; step-by-step worked exercises in every chapter; and a range of end-of-chapter problems, which provide applications covering a variety of freshman interests, including engineering, medicine, materials, and environmental studies.
The Story and Its Writer: An Introduction to Short Fiction
Ann Charters - 1983
This brief edition of the most widely adopted book of its kind offers all of the editorial features of the longer book with about half the stories and writer commentaries in a shorter, less expensive format.
Classroom Management for Middle and High School Teachers
Edmund T. Emmer - 2005
Written for the prospective or new middle and high school-level teacher, the text's content is ready to be applied in a classroom setting. The book addresses the planning decisions teachers must make, including arranging the physical space; creating a positive climate; establishing expectations, rules, and procedures; planning and conducting instruction; encouraging appropriate behavior; addressing problem behavior; and using good communication skills, with particular attention paid to the growth of diverse and inclusive classrooms.
Organization Development: The Process Of Leading Organizational Change
Donald L. Anderson - 2009
Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.
The Essential Cosmic Perspective Media Update
Jeffrey O. Bennett - 2003
This edition features optional quantitative reasoning boxes, basic equations throughout the book, new end-of-chapter problems, and a consolidated math appendix for professors who want to emphasize quantitative understanding in their course. Key figures have been annotated to guide student interpretation of difficult concepts. New two-page Cosmic Context illustration spreads throughout the book, and at the end of every part, visually tie together key concepts from across chapters and put them in context, driving home main ideas in a meaningful way.
The Elements of Moral Philosophy
James Rachels - 2003
To illustrate the various theories, and to reveal their implications, important current issues such as abortion, euthanasia, the treatment of nonhuman animals, racial discrimination, and nuclear weapons are discussed in depth.
You May Ask Yourself: An Introduction to Thinking Like a Sociologist
Dalton Conley - 2008
The Communist Manifesto
Karl Marx - 1848
Formulating the principles of dialectical materialism, they believed that labor creates wealth, hence capitalism is exploitive and antithetical to freedom.This new edition includes an extensive introduction by Gareth Stedman Jones, Britain's leading expert on Marx and Marxism, providing a complete course for students of The Communist Manifesto, and demonstrating not only the historical importance of the text, but also its place in the world today.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Leadership: Research Findings, Practice, and Skills
Andrew J. DuBrin - 1994
DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.