So, if you’ve passed through education and still find yourself asking “Where’s your liver?” or “What beats a full house in poker?” and are too embarrassed to ask, this book can help.Visual Aid provides the answers to the little questions in life in a simple colourful and engaging way. Included are: colour wheels, universal flags, star constellations, correct tablesettings, how reflexology works, the Italian wine regions, how to tie a knot, how to use chopsticks, sign language, morse code and many more. This eclectic collection of illustrations and diagrams will get you up to speed on life's basics, without the need for extensive reading—or even your utmost attention. In a small, handy format this accessible guide is perfect for anyone with an interest in visual stimuli or a thirst for general knowledge.

    In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David's readers-a passionate and vocal group-regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today's hyper-networked, global economy.

    The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

    What is it about vampires, zombies, skeletons, and other mutants brought to life in the darkest recesses of the imagination? Goth-Icky celebrates modern-day goths, their culture, and the morbid monstrosities that inspire them. Containing over 200 images from the print and advertising archives of the Charles S. Anderson Design Company in combination with a hilarious text by the legendary Michael J. Nelson, this book is an amazingly rich and weird testament to the pervasiveness of goth aesthetics, the appeal of kitsch, and our love of horror.

    We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.

     It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

    Bestselling author, artist, and illustrator Lisa Congdon brings her expertise to this guide to the process of artistic self-discovery.Find Your Artistic Voice helps artists and creatives identify and nurture their own visual identity.This one-of-a-kind book helps artists navigate the influence of creators they admire, while simultaneously appreciating the value of their personal journey.• Features down-to-earth and encouraging advice from Congdon herself• Filled with interviews with established artists, illustrators, and creatives• Answers the question "how do I develop a unique artistic style?"An artist's voice is their calling card—it's what makes each of their works vital and particular, but developing such singular artistry requires effort and persistence.Find Your Artistic Voice offers everyday strategies, inspirational anecdotes, and practical advice to push through fear and insecurity in your artistic practice.• Makes a perfect gift for aspiring artists and creatives, serious hobbyists, art students, makers, teachers, budding creative professionals, and fans of Lisa Congdon• A self-help creativity book for those looking for artistic guidance• Great for those who enjoyed reading The Artist's Way by Julia Cameron, Big Magic by Elizabeth Gilbert, and Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

    For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.