Book picks similar to
Search Engine Optimization: An Hour a Day by Jennifer Grappone
seo
business
marketing
non-fiction
Team Geek: A Software Developer's Guide to Working Well with Others
Brian W. Fitzpatrick - 2012
And in a perfect world, those who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. It's valuable information from two respected software engineers whose popular video series, "Working with Poisonous People," has attracted hundreds of thousands of viewers.You'll learn how to deal with imperfect people--those irrational and unpredictable beings--in the course of your work. And you'll discover why playing well with others is at least as important as having great technical skills. By internalizing the techniques in this book, you'll get more software written, be more influential, be happier in your career.
Kafka: The Definitive Guide: Real-Time Data and Stream Processing at Scale
Neha Narkhede - 2017
And how to move all of this data becomes nearly as important as the data itself. If you� re an application architect, developer, or production engineer new to Apache Kafka, this practical guide shows you how to use this open source streaming platform to handle real-time data feeds.Engineers from Confluent and LinkedIn who are responsible for developing Kafka explain how to deploy production Kafka clusters, write reliable event-driven microservices, and build scalable stream-processing applications with this platform. Through detailed examples, you� ll learn Kafka� s design principles, reliability guarantees, key APIs, and architecture details, including the replication protocol, the controller, and the storage layer.Understand publish-subscribe messaging and how it fits in the big data ecosystem.Explore Kafka producers and consumers for writing and reading messagesUnderstand Kafka patterns and use-case requirements to ensure reliable data deliveryGet best practices for building data pipelines and applications with KafkaManage Kafka in production, and learn to perform monitoring, tuning, and maintenance tasksLearn the most critical metrics among Kafka� s operational measurementsExplore how Kafka� s stream delivery capabilities make it a perfect source for stream processing systems
The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson - 2006
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL
Dean Allemang - 2008
There are many sources too for basic information on the extensions to the WWW that permit content to be expressed in natural language yet used by software agents to easily find, share and integrate information. Until now individuals engaged in creating ontologies-- formal descriptions of the concepts, terms, and relationships within a given knowledge domain-- have had no sources beyond the technical standards documents.Semantic Web for the Working Ontologist transforms this information into the practical knowledge that programmers and subject domain experts need. Authors Allemang and Hendler begin with solutions to the basic problems, but don't stop there: they demonstrate how to develop your own solutions to problems of increasing complexity and ensure that your skills will keep pace with the continued evolution of the Semantic Web.
User Story Mapping: Discover the Whole Story, Build the Right Product
Jeff Patton - 2012
With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do. Learn the key concepts used to create a great story map. Understand how user stories really work, and how to make good use of them in agile and lean projects. Examine the nuts and bolts of managing stories through the development cycle. Use strategies that help you continue to learn before and after the product's release to customers and usersUser Story Mapping is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations—whether you're new to this approach or want to understand more about it.
Ruby on Rails Tutorial: Learn Web Development with Rails (Addison-Wesley Professional Ruby Series)
Michael Hartl - 2012
"Peter Cooper, Editor of" Ruby Inside Using Rails, developers can build web applications of exceptional elegance and power. Although its remarkable capabilities have made Ruby on Rails one of the world s most popular web development frameworks, it can be challenging to learn and use. " Ruby on Rails Tutorial, Second Edition, " is the solution. Best-selling author and leading Rails developer Michael Hartl teaches Rails by guiding you through the development of your own complete sample application using the latest techniques in Rails web development. The updates to this edition include all-new site design using Twitter s Bootstrap; coverage of the new asset pipeline, including Sprockets and Sass; behavior-driven development (BDD) with Capybara and RSpec; better automated testing with Guard and Spork; roll your own authentication with has_secure_password; and an introduction to Gherkin and Cucumber. You ll find integrated tutorials not only for Rails, but also for the essential Ruby, HTML, CSS, JavaScript, and SQL skills you ll need when developing web applications. Hartl explains how each new technique solves a real-world problem, and he demonstrates this with bite-sized code that s simple enough to understand, yet novel enough to be useful. Whatever your previous web development experience, this book will guide you to true Rails mastery. This book will help you Install and set up your Rails development environment Go beyond generated code to truly understand how to build Rails applications from scratch Learn test-driven development (TDD) with RSpec Effectively use the Model-View-Controller (MVC) pattern Structure applications using the REST architecture Build static pages and transform them into dynamic ones Master the Ruby programming skills all Rails developers need Define high-quality site layouts and data models Implement registration and authentication systems, including validation and secure passwords Update, display, and delete users Add social features and microblogging, including an introduction to Ajax Record version changes with Git and share code at GitHub Simplify application deployment with Heroku
The Productive Programmer
Neal Ford - 2008
The Productive Programmer offers critical timesaving and productivity tools that you can adopt right away, no matter what platform you use. Master developer Neal Ford not only offers advice on the mechanics of productivity-how to work smarter, spurn interruptions, get the most out your computer, and avoid repetition-he also details valuable practices that will help you elude common traps, improve your code, and become more valuable to your team. You'll learn to:Write the test before you write the codeManage the lifecycle of your objects fastidiously Build only what you need now, not what you might need later Apply ancient philosophies to software development Question authority, rather than blindly adhere to standardsMake hard things easier and impossible things possible through meta-programming Be sure all code within a method is at the same level of abstraction Pick the right editor and assemble the best tools for the job This isn't theory, but the fruits of Ford's real-world experience as an Application Architect at the global IT consultancy ThoughtWorks. Whether you're a beginner or a pro with years of experience, you'll improve your work and your career with the simple and straightforward principles in The Productive Programmer.
Learning SPARQL
Bob DuCharme - 2011
With this concise book, you will learn how to use the latest version of this W3C standard to retrieve and manipulate the increasing amount of public and private data available via SPARQL endpoints. Several open source and commercial tools already support SPARQL, and this introduction gets you started right away.Begin with how to write and run simple SPARQL 1.1 queries, then dive into the language's powerful features and capabilities for manipulating the data you retrieve. Learn what you need to know to add to, update, and delete data in RDF datasets, and give web applications access to this data.Understand SPARQL’s connection with RDF, the semantic web, and related specificationsQuery and combine data from local and remote sourcesCopy, convert, and create new RDF dataLearn how datatype metadata, standardized functions, and extension functions contribute to your queriesIncorporate SPARQL queries into web-based applications
Objective-C Programming: The Big Nerd Ranch Guide
Aaron Hillegass - 2011
This is a hands-on guide to mastering Objective C - the language every MAC OS X and iPhone/iPod Touch developer needs to know.
Functional JavaScript: Introducing Functional Programming with Underscore.js
Michael Fogus - 2013
Each topic illustrated with pointed examples. You’ll also get a thorough reference to the Underscore.js library and its idioms, including:ClosuresApplicative programmingLazinessImmutabilityHigher-order functionsPurityCombinatorsCurrying and partial application
Implementing Domain-Driven Design
Vaughn Vernon - 2013
Vaughn Vernon couples guided approaches to implementation with modern architectures, highlighting the importance and value of focusing on the business domain while balancing technical considerations.Building on Eric Evans’ seminal book, Domain-Driven Design, the author presents practical DDD techniques through examples from familiar domains. Each principle is backed up by realistic Java examples–all applicable to C# developers–and all content is tied together by a single case study: the delivery of a large-scale Scrum-based SaaS system for a multitenant environment.The author takes you far beyond “DDD-lite” approaches that embrace DDD solely as a technical toolset, and shows you how to fully leverage DDD’s “strategic design patterns” using Bounded Context, Context Maps, and the Ubiquitous Language. Using these techniques and examples, you can reduce time to market and improve quality, as you build software that is more flexible, more scalable, and more tightly aligned to business goals.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
Michael Lopp - 2007
Drawing on Lopp's management experiences at Apple, Netscape, Symantec, and Borland, this book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other. It is a place full of dysfunctional bright people who are in an incredible hurry to find the next big thing so they can strike it rich and then do it all over again. Among these people are managers, a strange breed of people who through a mystical organizational ritual have been given power over your future and your bank account.Whether you're an aspiring manager, a current manager, or just wondering what the heck a manager does all day, there is a story in this book that will speak to you.
REST in Practice: Hypermedia and Systems Architecture
Jim Webber - 2010
You'll learn techniques for implementing specific Web technologies and patterns to solve the needs of a typical company as it grows from modest beginnings to become a global enterprise.Learn basic Web techniques for application integrationUse HTTP and the Web’s infrastructure to build scalable, fault-tolerant enterprise applicationsDiscover the Create, Read, Update, Delete (CRUD) pattern for manipulating resourcesBuild RESTful services that use hypermedia to model state transitions and describe business protocolsLearn how to make Web-based solutions secure and interoperableExtend integration patterns for event-driven computing with the Atom Syndication Format and implement multi-party interactions in AtomPubUnderstand how the Semantic Web will impact systems design
Hadoop: The Definitive Guide
Tom White - 2009
Ideal for processing large datasets, the Apache Hadoop framework is an open source implementation of the MapReduce algorithm on which Google built its empire. This comprehensive resource demonstrates how to use Hadoop to build reliable, scalable, distributed systems: programmers will find details for analyzing large datasets, and administrators will learn how to set up and run Hadoop clusters. Complete with case studies that illustrate how Hadoop solves specific problems, this book helps you:Use the Hadoop Distributed File System (HDFS) for storing large datasets, and run distributed computations over those datasets using MapReduce Become familiar with Hadoop's data and I/O building blocks for compression, data integrity, serialization, and persistence Discover common pitfalls and advanced features for writing real-world MapReduce programs Design, build, and administer a dedicated Hadoop cluster, or run Hadoop in the cloud Use Pig, a high-level query language for large-scale data processing Take advantage of HBase, Hadoop's database for structured and semi-structured data Learn ZooKeeper, a toolkit of coordination primitives for building distributed systems If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop is the perfect solution. Hadoop: The Definitive Guide is the most thorough book available on the subject. "Now you have the opportunity to learn about Hadoop from a master-not only of the technology, but also of common sense and plain talk." -- Doug Cutting, Hadoop Founder, Yahoo!