But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)In this new book, Steve explains how to: -Test any design, from a sketch on a napkin to a fully-functioning web site or application-Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)-Fix the problems that you find, using his "The least you can do" approachBy pairing the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

    Handcrafted CSS: Video Edition: More Bulletproof Web Design

    This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles--they just need to learn to speak the language.Jason helps Web designers find their voice, walks them through the grammar of CSS, shows them how to write their design specs in CSS, and how to prepare it for screen, printer or handheld devices. Along the way designers will learn to optimize their code, make it accessible, optimize for search engines, mix it up with Flash, and more.

    Using Scott's simple step-by-step method, with hundreds of full-color images, you'll see exactly how it's all done. The book is written so clearly, and it is so easy to follow, you'll immediately be able to create all of these effects yourself. You'll learn:- The latest photographic special effects - How to fake studio shots (you'll be amazed at how it's done) - The latest cutting-edge type effects - The most popular effects used by big movie studios - The most-requested advertising effects - Commercial effects that clients go crazy over! - The most asked-for current Web effects - Amazing 3D effects using Photoshop Extended - Plus loads of effects that look hard, but are easy once you know the secretsAnd not only that, but the whole book is packed with creative ideas, layouts, and design techniques that will help you unleash your own creativity. It's all here, in the only Photoshop book of its kind. You're gonna love it!

    From your first steps of learning about WordPress all the way through maintaining a site throughout the years, this book is packed with truly practical information.

    That's the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today's browsers, and you'll be convinced that now's the time to start experimenting with it.Whether you're a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that's required when designing for the Web, you'll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you'll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone's life easier while improving the end user's experience. This book's seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods.Subjects covered in this book include: building for unanticipated future use progressively enriching designs using CSS3 properties using RGBA color for transparency with an alpha channel modular float management crafting flexible frameworks fluid layouts using grid-based design principles craftsmanship details on typography, jQuery, and shifting backgrounds

    Using this book, readers will learn current best practices in standards-based development.

    

    They are widely used by some of the most important sites on the Web including Google, Yahoo!, Facebook, and Twitter. Lewis demystifies the simple open data formats that are designed for people first, machines second.

    Full description

    It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site.

    This often results in inconsistent behaviors and appearances, even among web applications created by the same company.Design patterns for web applications, similar in concept to those for web sites and software design, offer an effective solution. In Web Application Design Patterns, Pawan Vora documents design patterns for web applications by not only identifying design solutions for user interaction problems, but also by examining the rationale for their effectiveness, and by presenting how they should be applied.

    This book helps designers, project managers, programmers, and other information architecture practitioners avoid costly mistakes by teaching the skills of information architecture swiftly and clearly.

    In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

    Using step-by-step instructions with projects that build on the knowledge acquired in each lesson, readers will learn the fundamentals of adding interactivity to Flash files using ActionScript, starting with using prewritten Code Snippets, but progressing to customizing and writing their own ActionScript code. The tutorials start with simple navigation and timeline control and progress through controlling animation with ActionScript; using Event Listeners and writing event-handling functions; and controlling loading of and interaction with data, text, video, sound, and images. Readers will also learn to use third-party libraries and create Adobe Air applications. This Classroom in a Book also covers the improved text-handling tools that are new to Flash Professional CS5. The companion CD provides users with all the sample files they need to complete all the projects. Note from the publisher: FREE Adobe Flash Professional CS5.5 updates are available for this title. Simply register your product at www.peachpit.com/register and you will receive the updates when they become available.