Book picks similar to
Understanding Social Media: How to Create a Plan for Your Business that Works by Damian Ryan
business
social-media
nonfiction
non-fiction
Who Gets What: Fair Compensation after Tragedy and Financial Upheaval
Kenneth R. Feinberg - 2012
What they had in common was their aftermath -- each required compensation for lives lost, bodies maimed, livelihoods wrecked, economies and ecosystems upended. In each instance, an objective third party had to step up and dole out allocated funds: in each instance, Presidents, Attorneys General, and other public officials have asked Kenneth R. Feinberg to get the job done. In Who Gets What?, Feinberg reveals the deep thought that must go into each decision, not to mention the most important question that arises after a tragedy: why compensate at all? The result is a remarkably accessible discussion of the practical and philosophical problems of using money as a way to address wrongs and reflect individual worth.
The 100 Greatest Players In NHL History (And Other Stuff): An Arbitrary Collection of Arbitrary Lists
Greg Wyshynski - 2017
Then check out their other lists and insights from the first 100 years of the NHL, including: - The Top 10 Ways The NHL Will Be Different in 25 Years - The Top 10 Most Questionable Decisions Under Gary Bettman - The 10 Worst Teams In NHL History - And the biggest gripes the authors had with each other’s rankings All of this makes THE 100 GREATEST PLAYERS IN NHL HISTORY (AND OTHER STUFF) a must-read for sports fans who love raging debates and the glorious weirdness of hockey!
The Starbucks Story
John Simmons - 2005
You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Help Me I'm A Hypochondriac!: From Headache to Hypochondria - How I Beat Health Anxiety
Philip Martins - 2017
Do you constantly get anxious about your health and seek reassurance?
Have you found yourself analysing every single sensation in your body?
Are you spending time on the internet always looking for answers?
Do you have heart palpatations that make you think you're having a heart attack?
Does that impending heart attack give you a panic attack?
Are you still not dead?
You can rest assured it's not just you! Philip Martins was once a hypochondriac and has survived, among other things, cancer, motor neurone disease, meningitis, multiple sclerosis and having been bitten by a mosquito once, malaria. In this book he tells you how he got through his years of health anxiety, provides some anecdotes of his crazier times to cheer you up and gives you some tips all in the hope that it can bring a little relief to help you realise you're not alone. If you have health anxiety and are looking for something to relate to then this is the book for you.
Who Will Do What by When?: How to Improve Performance, Accountability and Trust with Integrity
Tom Hanson - 2005
Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams
How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class
John Hope Bryant - 2014
I urge everyone to read How the Poor Can Save Capitalism and discover for themselves John’s great ideas for creating an America with more shared opportunity and shared responsibility.” —Former US President Bill Clinton"John and I want the same things. And the goals of this book are the same goals of my Rebuild The Dream campaign. He has provided the roadmap to economic recovery for this country at a time when economic inequality is at its peak. I for one will be following the steps laid out in the HOPE plan." —Van Jones, Former Advisor to President Obama and host of CNN's CrossfireHow the Poor Can Save Capitalism reveals Operation HOPE founder and successful businessman John Hope Bryant’s strategy for restoring the American middle class and eradicating poverty. “For capitalism to thrive, the poor and middle class must thrive,” Bryant writes. “We must make financial literacy – teaching each and every one of our children the language of money – the new civil rights issue for the twenty-first century America.” According to Bryant, capitalism isn’t to blame for a struggling economy; we’re just doing it wrong. Important statistics Bryant shares in the book: • 76% of Americans are living from paycheck to paycheck, while 60% of American GDP is consumer-driven. • 1 in 4 of the Americans who qualify for the Earned Income Tax Credit never ask for it – that’s $9 to $10 billion in unclaimed funds that could be put towards mortgages, car payments, education, etc.• 47% of U.S. employers require a credit report as part of the hiring process.In the book, Bryant exposes the historical roots of poverty, explains why the solutions tried so far have proved insufficient, and offers a way forward. He lays out what he calls a Marshall Plan for our times, a series of straightforward, actionable steps to build financial literacy and expand opportunity so that the poor can join the middle class.Praised by Dr. Bernice A. King of the King Center as “a practical idealist who dreams big and then moves with precision to action,” John Hope Bryant aspires to create a thriving economy that works not just for the 1% or even the 99%, but for the 100%.
Marketplace 3.0: Rewriting the Rules of Borderless Business
Hiroshi Mikitani - 2013
And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday - 2012
A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.
Devil in the Hole
Charles Salzberg - 2013
In an upstairs bedroom: an elderly woman and the family dog, both of them shot as well. The only person missing is the husband, father, son, and prime suspect, John Hartman, who's got a three-week jump on the police. Through the eyes of almost two dozen characters, including the neighbor who reports the crime, Hartman’s mistress, a dogged state investigator, the family minister, and some of the characters Hartman meets on his escape route, we piece together not only what happened and how these shocking murders affect the community, but how John Hartman evades capture, where he’s headed, and maybe even why he committed this gruesome crime in the first place. Based on the notorious John List murders and already compared to works by Norman Mailer and Russell Banks, Devil in the Hole is gripping, literate, and haunting.
Land of July: A Real Life Scandal of Sex & Social Media at a Connecticut High School
Robert M. Marchese - 2018
Land of July tells the true story of a teacher/student sex scandal that not only shocked an entire school and small suburban community, but made national news. It’s a story filled with countless anecdotes about marriage, trust, infidelity, grief, and the desperate search for hope and family in the face of ruin. Practically ripped from the daily headlines, Land of July is as salacious as it is sobering. At its best, it’s a cautionary tale that might just inspire an awakening of morality; at its worst, it’s one man’s tumultuous journey to hell...and possibly back.
Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
Jeremy McGilvrey - 2017
Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: How to build a large following FAST. How to convert those followers into DOLLARS. The old way of being successful on social media meant that you had to spend a small fortune to build your following, then light your marketing dollars on fire trying to figure out Facebook ads. Instagram Secrets completely demolishes the old way entrepreneurs were taught to use social media to grow their businesses. Now, anybody (even if you have ZERO Instagram followers) can generate an ENDLESS FLOOD of warm, cheap and targeted leads on demand. The warmer the lead, the easier the sale. The cheaper the lead, the higher the profit. Wasting weeks or months on “testing” is now a thing of the past. You can now test your website, landing page, and sales funnels in just a few hours and make the necessary tweaks that will put you on the fast track to profitability. There is a HUGE misconception about what it really means to be successful on social media: Having tons of followers is great, but it’s meaningless if it doesn’t make you money. Getting likes makes you feel good, but you can’t pay your bills with Instagram likes. Getting leads makes it seem like you are winning, but leads without sales are useless. Those who LOSE on Instagram treat it like a popularity contest to fuel their ego. Winning on Instagram is simple: Just follow the blueprint Jeremy reveals in this book. Will Instagram Secrets work for you? Yes. The pure gold packed from cover-to-cover in this book is not THEORY by the latest “Insta-Fake Guru.” The author, Jeremy McGilvrey wrote the book after learning DIRECTLY from Jason Stone, aka @Millionaire_Mentor who to date has 2.4 million followers, built and email list of 350,000 loyal subscribers and netted well over $2,000,000 using only Instagram. Jeremy wrote Instagram Secrets the same way Napoleon Hill wrote the all-time personal development best seller Think and Grow Rich. Hill interviewed billionaire businessman Andrew Carnegie to learn the secrets behind how he achieved his unheard-of success and indestructible WEALTH. He then simplified Carnegie’s teachings into the first ever roadmap for attaining extraordinary financial success. Similarly, McGilvrey distilled Jason Stone’s vast knowledge into the most comprehensive book ever written for building a massive Instagram following and turning those followers into dollars. Not only did McGilvrey STUDY with the best, he also APPLIED everything he learned from @Millionaire_Mentor to build two Instagram pages to a combined 312,567 followers in under 15 months, collect 35,456 email leads in 7 months and earn daily predictable profits from Instagram. Instagram Secrets was written with the goal of helping entrepreneurs completely bypass the years of pain, suffering and failure associated with building a profitable business and help them to achieve massive online success in record time. If you are looking for another cookie-cutter training about how to become Insta-Famous Instagram Secrets is not for you. But, if you are serious about using Instagram to grow your following fast, get leads, make sales and build a profitable business...Then pick up your copy of Instagram Secrets today.
Why You Need to Start Network Marketing: How to Remove Risk and Have a Better Life
Keith Schreiter - 2016
Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!
Seven Lessons for Leading in Crisis
Bill George - 2009
The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position.A concise handbook for applying proven leadership lessons in tough times Written by Bill George one of America's most trusted business leaders and author of True North and Authentic LeadershipOffers realistic actions leaders can take to put their companies on the right long-term path Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
Shep Hyken - 2013
Why? It is the competitive edge of new-era business—in any market and any economy.Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Unbreakable: How I Turned My Depression and Anxiety into Motivation and You Can Too
Jay Glazer - 2022