"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Your great-grandmother would be amazed to learn that toilet training has become one of Mom's greatest sources of anxiety and frustration during her child's early years. To Great-Grandma, it was no worse than teaching her child to use a spoon. Rosemond does not write from the perspective of a psychologist, but with the common sense and authority derived from 30 years of counseling parents, and from his two children and seven grandchildren, some of whom he helped toilet train. He advises an old-fashioned approach to toilet training that would have earned Grandma's stamp of approval. This book is helpful, revealing, and funny. Best of all, the method works! Thousands of parents have used it to discover how easy toilet training can be. With his trademark parents-take-control style, Rosemond covers everything from the basic how-to and troubleshooting issues to successful testimonies and proper encouragement. His straightforward and no-nonsense advice utilizes simple steps with proven results. No arguing, bribing, or cajoling necessary. It helps parents avoid common toilet-training mistakes, and leads the way to a diaper-free household.

    But the culture, the work, the bureaucracy, and the stress wore him out.He walked a thin line between inspiration and despair. Each new school year, he’d give his relationship with academia another try, rolling the dice and praying to avoid a breakup.Things improved when he started coping with his struggles by engaging with them through comedy, joining the Teachers Only Comedy Tour. He went from performing on local stages in Houston in front of a few dozen people to telling jokes in major arenas and theaters across the country.From Charlotte to New York City, Dallas to Biloxi, Baton Rouge to Seattle, Montgomery to Denver, and countless other cities across America, tens of thousands of supportive fans have welcomed him with open arms, loud cheers, and contagious laughter.Join the author as he shares the struggles of what it means to be a teacher and celebrates the significance of mentoring, educating, and encouraging students.

    No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    Keeping themorganized can be a challenge, but an organized classroom is essential and allows students and the teacher to fully focus on learning by eliminating distractions. Organized Teacher, Happy Classroom provides practical, proven methods for maintaining an organized classroom throughout the entire school year.Inside you’ll find:• Strategies for managing students’ papers, curriculum material, and essential paperwork• Time management tips to maximize your instruction time and lesson planning• Organizing systems you can teach your students to improve self reliance andaccountability• Checklists for starting and ending the year well organized• Helpful forms and templates you can use in your classroom• Plans for arranging a classroom that promotes positive student participation• Support to simplify your classroom• Efficient storage solutions for all teacher and student materialsWhether you teach primary, intermediate, middle school or high school, this bookwill help you organize your time, paperwork, and classroom spaces.

    Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don’t.What’s in it For We?: Closing the Gap Between Millennials and Management addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.

    The book is divided into three parts: Out of the Gate contains easy ideas to help you get started, More Reasons to Write shows you how to teach across genre, both fiction and nonfiction writing, and Refining Writing addresses everything you need to know about revision, grammar, punctuation, and assessment. In every chapter you'll find two running features: 1) “Try This”, ready-to-use lessons for you and your students; and 2) “Yeah But” where Barry answers the real questions and concerns he's collected from teachers around the country.

    They are first- generation Americans, citizens of other nations, and lifelong New Yorkers. But they all share one thing: They honor their loved ones by living their lives with purpose, and a promise to never forget.These courageous family members share their grief and loss-and hope- speaking in their own words, with love, courage, and strength enough to inspire us all.

    . . frequently and across the grades! The biggest issue? Most of our grades 4-12 students continue to make the same old errors year after year. Grammar Keepers to the rescue, with 101 lessons that help students internalize the conventions of correctness once and for all. Bernabei’s key ingredients include Daily journal writing to increase practice and provide an authentic context Minilessons and Interactive Dialogues that model how to make grammatical choices A “Keepers 101” sheet to track teaching and “Parts of Speech Sheet” for student reference

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    Those who knew him well would never have imagined that, as a young man, he’d be adrift with few prospects and plotting to rob a bank. But he did, committing five armed bank robberies before being apprehended. Serving ten years in federal prison, Shon feared his life was over. He wasn’t sure if he could survive a cell block, but he was determined to try. Hopwood pumped-up in the prison gym to defend himself and earned respect on the basketball court. He reconnected with the girl of his dreams from high school through letters and prison visits; and, crucially, he talked his way into a job in the prison law library. Hopwood slowly taught himself criminal law and began to help fellow inmates rather than himself. He wrote one petition to the Supreme Court, which was chosen to be heard from over 7,000 other petitions submitted by the greater legal community that year. The Justices voted 9-0 in favor of Hopwood’s petition when the case was finally heard. What might have been considered luck by some, was dispelled when a second petition from him was selected to be heard by the Supreme Court. He didn’t grasp it yet, but Shon’s legal work was the start of a new life. Shon works on policy reform, and he is a cofounder of PrisonProfessors.com. He strives to improve outcomes of America’s prison system, and he tells his amazing story in Law Man.

    Lorraine Monroe founded the Frederick Douglass Academy, a public school in Harlem, in the belief that caring instructors, a disciplined but creative environment, and a refusal to accept mediocrity could transform the lives of inner-city kids. Her experiment was a huge success. Today the Academy is one of the finest schools in the country, sending graduates to Ivy League colleges and registering the third highest SAT scores in New York City. The key to its success: a unique leadership method Monroe calls the "Monroe Doctrine," which she developed through decades as a teacher and principal in some of America's toughest schools. In this book Monroe tells her own remarkable story and explains her "Doctrine" through pithy, memorable rules and observations and a host of wonderful true stories. This is an inspiring read for both new and experienced educators—and for anyone who wants to succeed in the face of seemingly impossible odds.

    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.

    You don't even have to be able to draw. Just put the child before the chart.Marjorie Martinelli and Kristine Mraz Listen to an interview with Marjorie and Kristi, the Chartchums, on Education Talk Radio.Commercially available charts leave you hanging? Want the secret to jump-off-the-wall charts that stick with kids? Trust Smarter Charts.Did you ever want to know:What do great charts look like? How many is too many? Where are the best places for them in my classroom? How long do I keep them? How do I know if they are working? Then you'll want to meet Marjorie Martinelli and Kristine Mraz, the Chartchums. They struggled with the same questions, and Smarter Charts shares not only the answers, but the best practices they've discovered as well. Amp up the power of your charts with tips on design and language, instructional use, and self-assessment. Even better, discover surprising strategies that deepen engagement, strengthen retention, and heighten independence-all by involving students in chart making.Packed with full-color sample charts from real classrooms, Smarter Charts shares simple, brain-based strategies proven to make your classroom an even more active, effective space for literacy instruction and classroom management.

    Here you'll find practical suggestions, charts, planners, and examples from experienced special area teachers who use Responsive Classroom practices every day. You'll learn how to: Open and close each period in calm, orderly ways Set students up for success by modeling and practicing skills and routines Use positive teacher language Engage students more deeply Refocus and recharge students with quick, fun, movement breaks Respond to misbehavior to get students back to learning