A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Nelson Mandela, who died in 2013 at the age of ninety-five, is the closest thing the world has to a secular saint. He liber­ated a country from a system of violent prejudice and helped unite oppressor and oppressed in a way that had never been done before. Now Richard Stengel, the editor of Time maga­zine, has distilled countless hours of intimate conver­sation with Mandela into fifteen essential life lessons. For nearly three years, including the critical period when Mandela moved South Africa toward the first democratic elections in its history, Stengel collaborated with Mandela on his autobiography, Long Walk to Freedom, and traveled with him everywhere. Eating with him, watching him campaign, hearing him think out loud, Stengel came to know all the different sides of this complex man and became a cherished friend and colleague. In Mandela’s Way, Stengel recounts the moments in which “the grandfather of South Africa” was tested and shares the wisdom he learned: why courage is more than the absence of fear, why we should keep our rivals close, why the answer is not always either/or but often “both,” how important it is for each of us to find something away from the world that gives us pleasure and satisfaction—our own garden. Woven into these life lessons are remarkable stories—of Mandela’s child­hood as the protégé of a tribal king, of his early days as a freedom fighter, of the twenty-seven-year imprison­ment that could not break him, and of his fulfilling remarriage at the age of eighty.This uplifting book captures the spirit of this extraordinary man—warrior, martyr, husband, statesman, and moral leader—and spurs us to look within ourselves, reconsider the things we take for granted, and contemplate the legacy we’ll leave behind.

    Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him—and he woke up. Plunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed—in a matter of mere months—from out of shape, mid-life couch potato to endurance machine. Finding Ultra recounts Rich’s remarkable journey to the starting line of the elite Ultraman competition, which pits the world’s fittest humans in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one: the EPIC5—five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week. In the years since Finding Ultra was published, Rich has become one of the world’s most recognized advocates of plant-based living. In this newly revised and updated edition, he shares the practices, tools, and techniques he uses for optimal performance, longevity, and wellness, including diet and nutrition protocols. Rich reflects on the steps he took to shift his mindset and leverage deep reservoirs of untapped potential to achieve success beyond his wildest imagination, urging each of us to embark on our own journey of self-discovery.

    Guided by a powerful old warrior named Socrates and tempted by an elusive, playful woman named Joy, Dan is led toward a final confrontation that will deliver or destroy him. Readers join Dan as he learns to live as a peaceful warrior. This international bestseller conveys piercing truths and humorous wisdom, speaking directly to the universal quest for happiness.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.

    It's the stuff of classic novels: the story of a boy transformed by his father's dream -- and the cost of that dream. Even as Pete Maravich became Pistol Pete -- a basketball icon for baby boomers -- all the Maraviches paid a price. Now acclaimed author Mark Kriegel has brilliantly captured the saga of an American family: its rise, its apparent ruin, and, finally, its redemption. Almost four decades have passed since Maravich entered the national consciousness as basketball's boy wizard. No one had ever played the game like the kid with the floppy socks and shaggy hair. And all these years later, no one else ever has. The idea of Pistol Pete continues to resonate with young people today just as powerfully as it did with their fathers.In averaging 44.2 points a game at Louisiana State University, he established records that will never be broken. But even more enduring than the numbers was the sense of ecstasy and artistry with which he played. With the ball in his hands, Maravich had a singular power to inspire awe, inflict embarrassment, or even tell a joke.But he wasn't merely a mesmerizing showman. He was basketball's answer to Elvis, a white Southerner who sold Middle America on a black man's game. Like Elvis, he paid a terrible price, becoming a prisoner of his own fame.Set largely in the South, Kriegel's "Pistol," a tale of obsession and basketball, fathers and sons, merges several archetypal characters. Maravich was a child prodigy, a prodigal son, his father's ransom in a Faustian bargain, and a Great White Hope. But he was also a creature of contradictions: always the outsider but a virtuoso in a team sport, anexuberant showman who wouldn't look you in the eye, a vegetarian boozer, an athlete who lived like a rock star, a suicidal genius saved by Jesus Christ.A renowned biographer -- "People" magazine called him "a master" -- Kriegel renders his subject with a style that is, by turns, heartbreaking, lyrical, and electric.The narrative begins in 1929, the year a missionary gave Pete's father a basketball. Press Maravich had been a neglected child trapped in a hellish industrial town, but the game enabled him to blossom. It also caused him to confuse basketball with salvation. The intensity of Press's obsession initiates a journey across three generations of Maraviches. Pistol Pete, a ballplayer unlike any other, was a product of his father's vanity and vision. But that dream continues to exact a price on Pete's own sons. Now in their twenties -- and fatherless for most of their lives -- they have waged their own struggles with the game and its ghosts."Pistol" is an unforgettable biography. By telling one family's history, Kriegel has traced the history of the game and a large slice of the American narrative.

    Told in her hilarious, bold voice that’s inspired over nine million fans, and using stories from her own life to illustrate her message, Lilly proves that there are no shortcuts to success. WARNING: This book does not include hopeful thoughts, lucky charms, and cute quotes. That’s because success, happiness, and everything else you want in life needs to be fought for—not wished for. In Lilly’s world, there are no escalators, only stairs. Get ready to climb.

    By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.

    . . . He's like a second father to me." --Michael Jordan "Dean Smith epitomizes what a coach can be-teacher, counselor, mentor, example, friend." --Bill Bradley"He's a better coach of basketball than anyone else." --John WoodenFor forty years, Dean Smith coached the University of North Carolina basketball team with unsurpassed success. Now, in The Carolina Way, he explains his coaching philosophy and shows readers how to apply it to the leadership and team-building challenges they face in their own lives. In his wry, sensible, wise way, Coach Smith takes us through every aspect of his program, illustrating his insights with vivid stories. Accompanying each of Coach Smith's major points is a "Player Perspective" from a former North Carolina basketball star and an in-depth "Business Perspective" from Gerald D. Bell, a world-renowned leadership consultant and a professor at UNC's Kenan-Flagler Business School. The keystones of Coach Smith's coaching philosophy are widely applicable and centrally relevant to building successful teams of any kind.

    Senator from Massachusetts and bestselling author offers a passionate, inspiring book about why our middle class is under siege and how we can win the fight to save it Senator Elizabeth Warren has long been an outspoken champion of America’s middle class, and by the time the people of Massachusetts elected her in 2012, she had become one of the country’s leading progressive voices. Now, at a perilous moment for our nation, she has written a book that is at once an illuminating account of how we built the strongest middle class in history, a scathing indictment of those who have spent the past thirty-five years undermining working families, and a rousing call to action. Warren grew up in Oklahoma, and she’s never forgotten how difficult it was for her mother and father to hold on at the ragged edge of the middle class. An educational system that offered opportunities for all made it possible for her to achieve her dream of going to college, becoming a teacher, and, later, attending law school. But now, for many, these kinds of opportunities are gone, and a government that once looked out for working families is instead captive to the rich and powerful. Seventy-five years ago, President Franklin Roosevelt and his New Deal ushered in an age of widespread prosperity; in the 1980s, President Ronald Reagan reversed course and sold the country on the disastrous fiction called trickle-down economics. Now, with the election of Donald Trump—a con artist who promised to drain the swamp of special interests and then surrounded himself with billionaires and lobbyists—the middle class is being pushed ever closer to collapse.Written in the candid, high-spirited voice that is Warren’s trademark, This Fight Is Our Fight tells eye-opening stories about her battles in the Senate and vividly describes the experiences of hard-working Americans who have too often been given the short end of the stick. Elizabeth Warren has had enough of phony promises and a government that no longer serves its people—she won’t sit down, she won’t be silenced, and she will fight back.

    Here, he takes you where he's been over his remarkable baseball journey, from his near-fatal beaning to his adventures with Dem Bums in the 1950s to the championship years in the Bronx.

    Roosevelt, and Lyndon B. Johnson (in civil rights)—to show how they recognized leadership qualities within themselves and were recognized as leaders by others. By looking back to their first entries into public life, we encounter them at a time when their paths were filled with confusion, fear, and hope.Leadership tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times. No common pattern describes the trajectory of leadership. Although set apart in background, abilities, and temperament, these men shared a fierce ambition and a deep-seated resilience that enabled them to surmount uncommon hardships. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....

    Twenty percent of the CEOs of Fortune 500 companies are HBS graduates, as are many of our savviest entrepreneurs (e.g., Michael Bloomberg) and canniest felons (e.g., Jeffrey Skilling). The top investment banks and brokerage houses routinely send their brightest young stars to HBS to groom them for future power. To these people and many others, a Harvard MBA is a golden ticket to the Olympian heights of American business.In 2004, Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join nine hundred other would-be tycoons on HBS's plush campus. Over the next two years, he and his classmates would be inundated with the best--and the rest--of American business culture that HBS epitomizes. The core of the school's curriculum is the "case": an analysis of a real business situation from which the students must, with a professor's guidance, tease lessons. Delves Broughton studied more than five hundred cases and recounts the most revelatory ones here. He also learns the surprising pleasures of accounting, the allure of beta, the ingenious chicanery of leveraging, and innumerable other hidden workings of the business world, all of which he limns with a wry clarity reminiscent of Liar's Poker. He also exposes the less savory trappings of b-school culture, from the 'booze luge' to the pandemic obsession with PowerPoint to the specter of depression that stalks too many overburdened students. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, work/life balance.Published during the one hundredth anniversary of Harvard Business School, Ahead of the Curve offers a richly detailed and revealing you-are-there account of the institution that has, for good or ill, made American business what it is today.