Book picks similar to
Media and Culture: An Introduction to Mass Communication by Richard Campbell
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Film Theory and Criticism: Introductory Readings
Leo Braudy - 1974
Extensively revised and updated, this sixth edition highlights both classic texts and cutting edge essays from more than a century of thought and writing about the movies. Editors Leo Braudy and Marshall Cohen have reformulated the book's sections and their introductions in order to lead students into a rich understanding of what the movies have accomplished, both as individual works and as contributions to what has been called "the art form of the twentieth [and now twenty-first] century." Building upon the wide range of selections and the extensive historical coverage that marked previous editions, this new compilation stretches from the earliest attempts to define the cinema to the most recent efforts to place film in the contexts of psychology, sociology, and philosophy, and to explore issues of gender and race. The sixth edition features several new essays that discuss the impact of digital technology on the traditional conceptions of what films do and how they manage to do it. Additional selections from the important works of Gilles Deleuze round out sections dealing with the theories of such writers as Sergei Eisenstein, Andre Bazin, and Christian Metz, among others. New essays also strengthen sections dealing with the idea of "excess" in film, film spectatorship, the horror genre, and feminist criticism. Film Theory and Criticism, 6/e, is ideal for undergraduate and graduate courses in film theory and criticism."
Criminal Behavior: A Psychological Approach
Curt R. Bartol - 1980
Viewing the juvenile and adult offender as being embedded and continually influenced by multiple systems, it highlights how psychological, social, economic, political and ecological factors all play a role in influencing individual behavior. Streamlined in this edition, it offers a separate chapter on delinquency, updated examples and more on the link between psychology and specific crimes.
Social and Cultural Anthropology: A Very Short Introduction
John Monaghan - 2000
This engaging overview of the field combines an accessible account of some of the discipline's guiding principles and methodology with abundant examples and illustrations of anthropologists at work. Peter Just and John Monaghan begin by discussing anthropology's most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography. Drawing on examples from their own fieldwork in Indonesia and Mesoamerica, they examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture. Including an assessment of anthropology's present position, and a look forward to its likely future, Social and Cultural Anthropology will make fascinating reading for anyone curious about this social science. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.
BUSN 6 [with CourseMate Access Code]
Marcella Kelly - 2010
Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm - 2013
Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
The Division of Labor in Society
Émile Durkheim - 1893
If pre-industrial societies were held together by common values, sentiments, and norms, equally shared by all, what holds modern societies, with their complex division of labor and non-cohesive social structure, together? What did this new social order mean for the autonomy of the individual? Durkheim argued that class conflict is not inherent in a capitalist society, as Marx contended, but that the unfettered growth of state power would lead to the extinction of individuality. Only in a free society that promotes voluntary bonds between its members, Durkheim suggested, can individuality prosper.In this new edition, the first since 1984, world-renowned Durkheim scholar Steven Lukes revisits and revises the original translation to enhance clarity, accuracy, and fluency for the contemporary reader. Lukes also highlights Durkheim’s arguments by putting them into historical context with a timeline of important information. For students and scholars, this edition of The Division of Labor is essential reading and key to understanding the relevance of Durkheim’s ideas today.
The End of Education: Redefining the Value of School
Neil Postman - 1995
Instead, today's schools promote the false "gods" of economic utility, consumerism, or ethnic separatism and resentment. What alternative strategies can we use to instill our children with a sense of global citizenship, healthy intellectual skepticism, respect of America's traditions, and appreciation of its diversity? In answering this question, The End of Education restores meaning and common sense to the arena in which they are most urgently needed."Informal and clear...Postman's ideas about education are appealingly fresh."--New York Times Book Review
Essentials of Business Communication
Mary Ellen Guffey - 1991
instructional book for students or anyone who needs to learn business communications.
Interaction Design: Beyond Human-Computer Interaction
Yvonne Rogers - 2001
It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology
Consumer Behavior: Buying, Having and Being
Michael R. Solomon - 1992
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Out on the Wire: Uncovering the Secrets of Radio's New Masters of Story with Ira Glass
Jessica Abel - 2015
The pieces captivating listeners are by turns funny, heartbreaking, and profound. Using personal stories to breathe life into abstractions, these programs help us--all in the space of an hour or less--to understand ourselves and our world a little bit better. Each of these beloved shows has a distinct style, but every one delivers stories that are brilliantly told and produced. Out on the Wire offers an unexpected window into this new kind of storytelling--one that literally illustrates the making of a purely auditory medium.With the help of This American Life's Ira Glass, Jessica Abel, a cartoonist and devotee of narrative radio, uncovers just how radio producers construct a narrative, spilling some juicy insider details. Jad Abumrad of RadioLab talks about chasing moments of awe with scientists, while Planet Money's Robert Smith speaks candidly about his slightly goofy strategy for putting interviewees at ease. And Abel reveals how mad--really mad--Ira Glass becomes when he receives edits from his colleagues. Informative and engaging, Out on the Wire demonstrates that, even in the midst of all the other media that consumes us, radio is still very much alive.
Introducing Public Administration
Jay M. Shafritz - 1996
This approach will captivate students and encourage them to think critically about the nature of public administration today. Introducing Public Administration provides students with a solid, conceptual foundation in public administration, and contains the latest information on important trends in the discipline. To further engage students and deepen interest in its narrative, the text uses unique chapter-opening vignettes called Keynotes, chapter ending case studies, and a series of boxes throughout that offer real-life excerpts and alternative theories.
Classroom Assessment: What Teachers Need to Know
W. James Popham - 1994
This well-written book is grounded in the reality of teaching today to show real-world teachers who want to use assessment in their classroom the latest tools necessary to teach more effectively. The fifth edition of Classroom Assessment addresses the range of assessments that teachers are likely to use in their classrooms. With expanded coverage of problems related to measurement of special education children, a new student website with online activities, and an improved instructor's manual, this book continues to be a cutting-edge and indispensable resource not only for instructors, but also for pre- and in-service teachers. New to This Edition: *Chapter 12 contains new material dealing with formative assessment as well as assessment FOR learning. *The text is committed to fostering readers' realizations regarding the critical link between testing and teaching. Instructional implications are constantly stressed in the text. early childhood assessment throughout the text. *The 5th edition contains a brand-new website providing readers with Extra Electronic Exercises for each chapter, so readers, if they wish, can solidify their understanding of what chapters address (go to www.ablongman.com/popham5e). *A newly revised Instructor's Resource Manual contains Instructor-to-Instructor suggestions as well as a test for each chapter. It also includes a mid-term and final exam and an effective inventory measuring students' confidence in assessment. Here's what your colleagues have to say about this book: Dr. Popham has done a tremendous job in researching and incorporating current trends throughout the entire text! Terry H. Stepka, Arkansas State University Overall, I am extremely satisfied with the text. It is well-written, and I love the author's sense of humor! Terry H. Stepka, Arkansas State University I LOVE the arrangement of the chapters and the high quality of the self-checks and discussion questions that are provided. Karen E. Eifler, University of Portland
Dude, You're a Fag: Masculinity and Sexuality in High School
C.J. Pascoe - 2007
Based on eighteen months of fieldwork in a racially diverse working-class high school, Dude, You're a Fag sheds new light on masculinity both as a field of meaning and as a set of social practices. C. J. Pascoe's unorthodox approach analyzes masculinity as not only a gendered process but also a sexual one. She demonstrates how the "specter of the fag" becomes a disciplinary mechanism for regulating heterosexual as well as homosexual boys and how the "fag discourse" is as much tied to gender as it is to sexuality.