Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    They spend most of their time watching and playing the sport they love. They dream of making their living in the sport.When they are not playing the game, they put on their thinking cap and come up with alternate versions of important matches or provide parodic answers to questions that have plagued cricket fans over the years.However, fate intervenes in their idyllic life. On 18th April 1986, Javed Miandad hits Chetan Sharma for a six in Sharjah and leaves their cricket viewing life in tatters. The after-effects of this fateful event, continue to haunt them for many years.Their problems don’t end there. Sat fails to graduate from school level cricket to state level cricket. He is heartbroken by the loss of his dreams and faces a mini identity crisis.How do the boys solve their problems?Will the boys ever recover from that Javed Miandad incident?Will Sat get his mojo back? Come, join the heartwarming ride and find out the answers, as Sat takes you through his nostalgic memories of the sport and narrates his coming of age story, which is deeply influenced by the sport!

    As a postgraduate she moved to London and worked as a researcher at Amnesty International among other jobs. She started writing the Harry Potter series during a delayed Manchester to London King’s Cross train journey, and during the next five years, outlined the plots for each book and began writing the first novel.Jo then moved to northern Portugal, where she taught English as a foreign language. She married in October 1992 and gave birth to a daughter in 1993. When the marriage ended, she and Jessica returned to the UK to live in Edinburgh, where Harry Potter & the Philosopher’s Stone was eventually completed. The book was first published by Bloomsbury Children’s Books in June 1997, under the name J K Rowling. The “K”, for Kathleen, her paternal grandmother’s name was added at her publisher’s request who thought that a woman’s name would not appeal to the target audience of young boys.The second title in the series, Harry Potter and the Chamber of Secrets, was published in July 1998 and was No. 1 in the adult hardback bestseller charts for a month after publication. Harry Potter and the Prisoner of Azkaban was published on 8th July 1999 to worldwide acclaim and spent four weeks at No.1 in the UK adult hardback bestseller charts. The fourth book in the series, Harry Potter and the Goblet of Fire was published on 8th July 2000 with a record first print run of 1 million copies for the UK. It quickly broke all records for the greatest number of books sold on the first day of publication in the UK. Harry Potter and the Order of the Phoenix, was published in Britain, the USA, Canada and Australia on 21st June 2003 and broke the records set by Harry Potter & the Goblet of Fire as the fastest selling book in history. Harry Potter and the Half-Blood Prince, was published in the UK, US and other English-speaking countries on 16th July 2005 and also achieved record sales.The seventh and final book in the series, Harry Potter and the Deathly Hallows, was published in the UK, US and other English speaking countries in 2007. J K Rowling has also written two small volumes, which appear as the titles of Harry’s school books within the novels. Fantastic Beasts and Where to Find Them and Quidditch Through The Ages were published in March 2001 in aid of Comic Relief. In December 2008, The Tales of Beedle the Bard was published in aid of the Children’s High Level Group (now Lumos).As well as an OBE for services to children’s literature, J.K. Rowling is the recipient of numerous awards and honorary degrees including the Prince of Asturias Award for Concord, France’s Légion d’Honneur, and the Hans Christian Andersen Award, and she has been a Commencement Speaker at Harvard University USA. She supports a wide number of charitable causes through her charitable trust Volant, and is the founder of Lumos, a charity working to transform the lives of disadvantaged children.J.K. Rowling lives in Edinburgh with her husband and three children.

    One section focused on eight incredibly subtle—and devastatingly destructive—tactics for sabotaging the decision-making processes of organizations. While the manual was written decades ago, these sabotage tactics thrive undetected in organizations today:Insist on doing everything through channels. Make speeches. Talk as frequently as possible and at great length. Refer all matters to committees. Bring up irrelevant issues as frequently as possible. Haggle over precise wordings of communications. Refer back to matters already decided upon and attempt to question the advisability of that decision. Advocate caution and urge fellow-conferees to avoid haste that might result in embarrassments or difficulties later on. Be worried about the propriety of any decision.Everyone has been faced with someone who has used these tactics, even when they have meant well. Filled with proven strategies and techniques, this brief, clever book outlines the counter-sabotage measures to detect and reduce the impact of these eight classic sabotage tactics to improve productivity, spur creativity, and engender better collegial relationships.

    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

    These beautifully rendered tales illuminate the fundamental pathways of life from birth to death.A woman finds herself daydreaming as she returns home from a business trip; a young man loses his wallet. We learn, too, from more extreme examples: the patient who points an unloaded gun at a police officer, the compulsive liar who convinces his wife he's dying of cancer. The stories invite compassionate understanding, suggesting answers to the questions that compel and disturb us most about love and loss, parents and children, work and change. The resulting journey will spark new ideas about who we are and why we do what we do.

    Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."

    This book begins with a general talk on universal responsibility and compassion that is followed by four chapters detailing the Prasangika Madhyamaka view of emptiness, or ultimate reality, as taught in the Gelug tradition of Tibetan Buddhism, and how to meditate on it, according to the author's personal experience.

    How do we train ourselves to indulge only in "right thought"? Orison Swett Marden-the preeminent self-help expert of the early 20th century and a forerunner of Dale Carnegie and Norman Vincent Peale, Stephen R. Covey and Anthony Robbins-had the answer almost a century ago, and his words still ring true today. In this companion volume to his Peace, Power, and Plenty (also available from Cosimo) and first published in 1910, Marden discusses why success and happiness are your destiny, how to expect great things of yourself, how to encourage yourself through self-suggestion, why wallowing in "the blues" is a "crime," how fear paralyzes us, and avoiding the kind of thinking that mentally poisons us. If you're looking for success-however you define it-you owe yourself the advice of this classic book. American writer and editor ORISON SWETT MARDEN (1850-1924) was born in New England and studied at Boston University and Andover Theological Seminary. In 1897, he founded Success Magazine.

    Now Jason Jennings, a bestselling author and international business consultant, offers a groundbreaking look at how to boost productivity and your bottom line.In Less Is More, Jennings shares tested and successful programs from the leading giants in industry and presents new trends that businesses of all sizes will be able to implement. Inside, you'll learn how to:increase sales 300 percent without increasing head countbecome 10 times more efficientkeep track of every pennyuse technology and automation in your favorWritten in the same breezy, informative style of Jennings's previous book, Less Is More is sure to join its predecessor on bestseller lists nationwide.

    The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

    

    His soothing and smooth vocal tones are legendary. He got his start in the show biz later than most other actors but when he hit it big, he made it count. The star of blockbuster movies such as “The Shawshank Redemption”, “Kiss the Girls”, “Se7en”, and “Driving Miss Daisy” he’s proven himself to be a versatile dramatic actor. Today he is well known for a variety of roles but what do we know of this private man? Take a journey through his life, some of his more famous roles, as well as words of wisdom from the man himself. Lessons can be learned from most everyone’s lives and Morgan Freeman is no different. He is a dignified yet humble actor who found success at the unlikely age of 50 years old. Most actors have peeked by the time they hit his age but Morgan Freeman is still going strong. Want to find out more about this amazing actor’s life? Pick up your copy of this book today! Comments From Other Readers “I really enjoyed reading more about Morgan Freeman. This book was a great introduction to his life. I’ve seen several of his films and I think his voice was the perfect narrator for “March of the Penguins”. It was awesome getting to learn a little bit more about his life!” –Susan (North Carolina, United States) “This is one of the best actors in Hollywood today. This book really gives a great snapshot of his life and I loved the life lessons at the end. I would recommend this book for anyone who wants to learn more about Mr. Freeman other than what tabloids report.” – Curtis (Arizona, United States) Tags: Morgan Freeman, Shawshank, Driving Miss Daisy, Kiss the Girls, movies, Hollywood, actor, actor bio, African American actors, older actors, award winning actors

    Views are radically changing on practices to ensure the employees perform consistently well over many years. In this book, Sri Sri offers valuable tips for managers and leaders to become more effective in their roles and also on how to develop a conducive work environment so that both the employees and the organisation add value to each other.“Management begins in the mind.When the mind manages itself better,it can manage anything.”H. H. SRI SRI RAVI SHANKAR