Reveals the profit-making strategies of ten of the world's greatest business personalities, showing how managers can beat the competition to the profit zone.

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    Dread no longer: Read This Before Our Next Meeting not only explains what’s wrong with “the meeting,” and meeting culture, but suggests how to make meetings more effective, efficient, and worthy of attending. It assesses when it’s necessary to skip the meeting and get right to work. Al Pittampalli shares examples of transforming workplaces by revamping the purpose of the meeting and a company's meeting culture. This book belongs on the shelf of any employee, employer and company looking to revolutionize what it means to do "work" all day and how to do it. Simply put: Stop wasting time. Read This Before Our Next Meeting is the call to action you (or your boss) needs to create the company that does the meaningful work it was created to do.

    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

    Over fifty checklists are included to take you through a structured KPI implementations process step by step. The book also includes download links for free instant access to all the templates used.

    Through vivid, compelling stories, Michael Useem reveals how upward leadership can transform incipient disaster into hard-won triumph. For example, U.S. Marine Corps General Peter Pace reconciled the conflicting priorities of six bosses by keeping them well informed and challenging their instructions when necessary. Useem also explores what happens when those who should step forward fail to do so--Mount Everest mountaineers might have saved themselves from disaster during a fateful ascent if only they had questioned their guides' flawed decisions.Leading Up is a call to action. It asks us to get results by helping our superiors lead and by building on the best in everybody's nature, and it offers a pragmatic blueprint for doing so.

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack. ~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0 James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out! ~ Jonathan Mizel In Work Less, Make More, James proves that keeping your business strategy simple produces far greater success (and happiness) than if you focus only on 'hustling'. ~ John Reese James possesses a 'no-holds barred' approach to business which frees him to think outside ingrained assumptions regarding one's current realities and future opportunities. His candid advice in Work Less, Make More provides bold and practical wisdom for any person, of any vocation, who wants to lift the lid on their creative potential and move into unexplored territories of freedom and opportunity. ~ Ian Freestone I found Work Less, Make More--part memoir, part how-to guide--to be truly extraordinary! James brings his unique analytical insights about how to think regarding complex issues in business. He describes the systems that he has designed to shape both meaningful work and relationships,as well as, a life worth living. Now isn't that what we all want? So many authors attempt to "motivate" you,without giving any real instruction. I find that James provides both. Every page is full of so many principles, wisdom and insights--and I love how James incorporates his history and his life in such a thoughtful way. His book has already changed how I think about making decisions in my life and in my business. It's a must read. Highly recommended. ~ Tim Papadopoulos ---- In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook: MY GOALS … create automated income so that I am independently wealthy and enjoy my life passionately. Within three years, he’d built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours. Significantly. This freed them up to spend more time living. It’s easy to think working less and making more is something available only to a blessed few. But James has proven over and over again that this is not the case. All you require is: • An open mind, • The ability to focus on what’s important, • An understanding of business models, and • A willingness to challenge your assumptions. Work Less, Make More will break down all the barriers standing between you and the above. It will teach you how to effectively leverage yourself, your team and your business via: • Increasing your personal effectiveness • Planning and goalsetting • Learning focus and the power of 64:4 • Building a team • Creating an offer that converts • Leveraging the Profit Formula to boost cash flow • Understanding the importance of Customer Lifetime V

    

    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It’s achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers.Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will:- Attract more customers- Sell more, faster- Inspire employee engagement- Become immune to the competition- Earn higher profitsSticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand.

    Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

    Robbins shows through his experience and abusive childhood background as guidance for the people who are ‘lost’ to find their way into success, even when themselves thought it impossible before. At the beginning, Robbins opens the book with one firm statement. “We all have dreams.” Throughout the book, predictable enough, he tries (and succeeds) to prove that all dreams that we have can be realized. Most of his theories may sound cliché and exaggerating at the first, but as you keep on reading Awaken the Giant Within, you will find that all the steps to make your life better are as easy as deciding to routinely make your bed every morning before you go to work, yet bring astounding effect to your future and self-development. Inside: About the Author Into the Book (The Power of Concentration and Decision) What Pain and Pleasure Do to Our Actions Neuro-Associative ConditioningTM How to Get What You Really Want in Life? Saying the Right Thing Reticular Activating System (RAS) The Master System The Seven Days to Shape Our Life Buy NOW, don't waste another day, because it will cost $4.99 soon.

    Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

    You know what these books look like—big and manual-like, there’s usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money you’ll make.The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.