Trust Me, I'm Lying: Confessions of a Media Manipulator


Ryan Holiday - 2012
    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

Bad Blood: Secrets and Lies in a Silicon Valley Startup


John Carreyrou - 2018
    Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.

Leading: Learning from Life and My Years at Manchester United


Alex Ferguson - 2015
    From hiring practices to firing decisions, from dealing with transition to teamwork, from mastering the boardroom to responding to failure and adversity, Leading is as inspiring as it is practical, and a go-to reference for any leader in business, sports, and life.

The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It


Scott Patterson - 2010
     They were preparing to compete in a poker tournament with million-dollar stakes, but those numbers meant nothing to them.  They were accustomed to risking billions.     At the card table that night was Peter Muller, an eccentric, whip-smart whiz kid who’d studied theoretical mathematics at Princeton and now managed a fabulously successful hedge fund called PDT…when he wasn’t playing his keyboard for morning commuters on the New York subway.  With him was Ken Griffin, who as an undergraduate trading convertible bonds out of his Harvard dorm room had outsmarted the Wall Street pros and made money in one of the worst bear markets of all time.  Now he was the tough-as-nails head of Citadel Investment Group, one of the most powerful money machines on earth. There too were Cliff Asness, the sharp-tongued, mercurial founder of the hedge fund AQR, a man as famous for his computer-smashing rages as for his brilliance, and Boaz Weinstein, chess life-master and king of the credit default swap, who while juggling $30 billion worth of positions for Deutsche Bank found time for frequent visits to Las Vegas with the famed MIT card-counting team.     On that night in 2006, these four men and their cohorts were the new kings of Wall Street.  Muller, Griffin, Asness, and Weinstein were among the best and brightest of a  new breed, the quants.  Over the prior twenty years, this species of math whiz --technocrats who make billions not with gut calls or fundamental analysis but with formulas and high-speed computers-- had usurped the testosterone-fueled, kill-or-be-killed risk-takers who’d long been the alpha males the world’s largest casino.  The quants believed that a dizzying, indecipherable-to-mere-mortals cocktail of differential calculus, quantum physics, and advanced geometry held the key to reaping riches from the financial markets.  And they helped create a digitized money-trading machine that could shift billions around the globe with the click of a mouse.     Few realized that night, though, that in creating this unprecedented machine, men like Muller, Griffin, Asness and Weinstein had sowed the seeds for history’s greatest financial disaster.     Drawing on unprecedented access to these four number-crunching titans, The Quants tells the inside story of what they thought and felt in the days and weeks when they helplessly watched much of their net worth vaporize – and wondered just how their mind-bending formulas and genius-level IQ’s had led them so wrong, so fast.  Had their years of success been dumb luck, fool’s gold, a good run that could come to an end on any given day?  What if The Truth they sought -- the secret of the markets -- wasn’t knowable? Worse, what if there wasn’t any Truth?   In The Quants, Scott Patterson tells the story not just of these men, but of Jim Simons, the reclusive founder of the most successful hedge fund in history; Aaron Brown, the quant who used his math skills to humiliate Wall Street’s old guard at their trademark game of Liar’s Poker, and years later found himself with a front-row seat to the rapid emergence of mortgage-backed securities; and gadflies and dissenters such as Paul Wilmott, Nassim Taleb, and Benoit Mandelbrot.     With the immediacy of today’s NASDAQ close and the timeless power of a Greek tragedy, The Quants is at once a masterpiece of explanatory journalism, a gripping tale of ambition and hubris…and an ominous warning about Wall Street’s future.

The World Is Flat: A Brief History of the Twenty-first Century


Thomas L. Friedman - 2005
    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

The Eighty-Dollar Champion: Snowman, the Horse That Inspired a Nation


Elizabeth Letts - 2011
    Into the rarefied atmosphere of wealth and tradition comes the most unlikely of horses—a drab white former plow horse named Snowman—and his rider, Harry de Leyer. They were the longest of all longshots—and their win was the stuff of legend. Harry de Leyer first saw the horse he would name Snowman on a bleak winter afternoon between the slats of a rickety truck bound for the slaughterhouse. He recognized the spark in the eye of the beaten-up horse and bought him for eighty dollars. On Harry’s modest farm on Long Island, the horse thrived. But the recent Dutch immigrant and his growing family needed money, and Harry was always on the lookout for the perfect thoroughbred to train for the show-jumping circuit—so he reluctantly sold Snowman to a farm a few miles down the road. But Snowman had other ideas about what Harry needed. When he turned up back at Harry’s barn, dragging an old tire and a broken fence board, Harry knew that he had misjudged the horse. And so he set about teaching this shaggy, easygoing horse how to fly. One show at a time, against extraordinary odds and some of the most expensive thoroughbreds alive, the pair climbed to the very top of the sport of show jumping. Here is the dramatic and inspiring rise to stardom of an unlikely duo, based on the insight and recollections of “the Flying Dutchman” himself. Their story captured the heart of Cold War–era America—a story of unstoppable hope, inconceivable dreams, and the chance to have it all. Elizabeth Letts’s message is simple: Never give up, even when the obstacles seem sky-high. There is something extraordinary in all of us.

Alanatomy: the Inside Story


Alan Carr - 2016
    Balding, myopic, often flaky with psoriasis, back fat that hangs suspended like a cape, a voice that could strip varnish, an increasingly dodgy hip and even dodgier teeth. Why would you draw attention to it? you must ask. Couldn't you just call the book something else? Do you think the Great British Public is ready to pore over your body? Well, as I turn forty and take stock of my showbiz life over the last ten years or so, I have learnt to embrace my flaws and face my shortcomings. In fact, strange as it might seem, the things I hate about myself have become my trademark and I am slowly, begrudgingly learning to, if not love them, to at least live with them. I am ready now to take a long hard look at myself and that's what Alanatomy is. It's the story of my rise to fame: the joys, the traumas, the parties, the disappointments. Hopefully you will find it witty, fun, heartwarming, but more importantly honest, and that it will keep you entertained every time you pick it up. Alanatomy is the chance for you to get beneath my skin and see the real me because, and to continue the anatomical theme if I may, this showbiz existence can sometimes feel like an autopsy - picked at, probed and scrutinized with every inch of your body held up for analysis, but unlike an actual autopsy, you are very much alive. So I give you Alanatomy: The Inside Story. I am laying myself out on the slab for your entertainment; naked, stripped bare. Grab your scalpel, peel back the skin and go deep, have a good old probe around at my life so far. Yes, you are going to find guts, a fair bit of cheek, maybe even a little bit of gristle, but hopefully, you'll find a whole lot of heart.'

Unscripted: The Unpredictable Moments That Make Life Extraordinary


Ernie Johnson Jr. - 2017
    has been in the game a long time. With one of the most recognized voices in sports broadcasting, he is a tireless perfectionist when it comes to preparing and delivering his commentary. Yet he knows that some of sports' greatest triumphs--and life's greatest rewards--come from those unscripted moments you never anticipated.In this heartfelt, gripping autobiography, the three-time Sports Emmy Award-winner and popular host of TNT's Inside the NBA provides a remarkably candid look at his life both on and off the screen. From his relationship with his sportscaster father to his own rise to the top of sports broadcasting, from battling cancer to raising six children with his wife, Cheryl, including a special needs child adopted from Romania, Ernie has taken the important lessons he learned from his father and passed them on to his own children. This is the untold story, the one Ernie has lived after the lights are turned off and the cameras stop rolling. Sports fans, cancer survivors, fathers and sons, adoptive parents, those whose lives have been touched by a person with special needs, anyone who loves stories about handling life's surprises with grace--Unscripted is for all of these.

Miracle at Merion: The Inspiring Story of Ben Hogan's Amazing Comeback and Victory at the 1950 U.S. Open


David B. Barrett - 2010
    The crowning moment of Hogan’s comeback was his dramatic victory in the1950 U.S. Open at Merion Golf Club near Philadelphia, where his battered legs could barely carry him on the 36-hole final day.Miracle at Merion tells the stirring story of Hogan’s triumph over adversity—the rarely-performed surgery that saved his life, the months of rehabilitation when he couldn’t even hit a golf ball, his stunning return to competition at the Los Angeles Open, and,finally, the U.S. Open triumph that returned him to the pinnacle of the game.While Hogan was severely injured in the accident, fracturing his pelvis, collarbone, rib, and ankle, his life wasn’t in danger until two weeks later when blood clots developed in his leg, necessitating emergency surgery. Hogan didn’t leave the hospital until April and didn’t even touch a golf club until August. It wasn’t until November,more than nine months after the accident, that he was able to go to the range to hit balls. Hogan’s performance at the Los Angeles Open in early January convinced Hollywood to make a movie out of his life and comeback (Follow the Sun, starring Glenn Ford).Five months later, Hogan completed his miraculous comeback by winning the U.S. Open in a riveting 36-hole playoff against Lloyd Mangrum and George Fazio, permanently cementing his legacy as one of the sport’s true legends.

The Three Signs of a Miserable Job: A Management Fable About Helping Employees Find Fulfillment in Their Work


Patrick Lencioni - 2007
    Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable -- irrelevance, immeasurability, and anonymity -- and gives managers and their employees the keys to make any job more fulfilling.As with all of Lencioni's books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three signs of job misery and how they can be remedied. It covers the benefits of managing for job fulfillment within organizations -- increased productivity, greater retention, and competitive advantage -- and offers examples of how managers can use the applications in the book to deal with specific jobs and situations.Patrick Lencioni (San Francisco, CA) is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include AT&T, Bechtel, Boeing, Cisco, Sam's Club, Microsoft, Mitsubishi, Allstate, Visa, FedEx, New York Life, Sprint, Novell, Sybase, The Make-A-Wish Foundation, and the U.S. Military Academy at West Point. Lencioni is the author of six bestselling books, including The Five Dysfunctions of a Team. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.

Endzone: The Rise, Fall, and Return of Michigan Football


John U. Bacon - 2015
    It is a story of hubris, greed, and betrayal, a tale more suited to Wall Street than the world's top public university. Author John U. Bacon takes you inside the offices, the board rooms, and the locker rooms of the University of Michigan to see what happened, and why, with countless eye-opening, head-shaking scenes of conflict and conquest. But Endzone is also an inspiring story of redemption and revival. When those who loved Michigan football the most recognized that it was being attacked from within, they rallied to reclaim the values that had made it great for over a century. The list of heroes includes players, students, lettermen, fans, and faculty--and the leaders who had the courage to listen to them. Their unprecedented uprising produced a new athletic director, and a new coach who vindicated the fans' faith when he turned down more money and fame to return to the place he loved most: Michigan.

Selling the Invisible: A Field Guide to Modern Marketing


Harry Beckwith - 1997
    A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

The Run of His Life: The People v. O.J. Simpson


Jeffrey Toobin - 1996
    Simpson, the evidence in the case, and the role of the prosecution and defense.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Muhammad Ali: A Life From Beginning to End


Hourly History - 2019
     Cassius Clay Jr. The Greatest. The Louisville Lip. The People’s Champion. Muhammad Ali. All are names for one of the greatest boxers of all time. Muhammad Ali lived a life that produced some of the most notable boxing matches ever. He also had battles outside of the boxing ring—battles that included fighting with the federal government for his freedom as well as fighting against his debilitating Parkinson’s disease. Inside you will read about... ✓ Growing up in the Jim Crow South ✓ Becoming the Greatest ✓ The King of Trash Talk ✓ Refusing to Join the Vietnam War ✓ Politics and Parkinson’s ✓ Personal Life and Marriages And much more! You’re about to embark on a journey of greatness. Dive into the life of one of the greatest athletes ever to grace the boxing ring, Muhammad Ali. Ali’s life wasn’t perfect—it was full of twists and turns and conflicts, inside and outside the ring. But his life was truly meaningful, and it made Muhammad Ali worthy of the title he often used to describe himself, “The Greatest.”