Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics--as well as their implications for our moral codes and public policies. Illustrations.

    Learn how to build an online content platform that attracts new customers! Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all. Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. You’ll discover how to: Develop a model that creates an audience of future buyers Formulate a plan for social media sharing and search engine optimization Learn the six steps that power today’s fastest growing businesses Catapult your company from micro status to becoming the leading industry player

    political party.But inspiring and persuading millions isn't simply a product of innate ability--Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, "Say It Like Obama" gives you the tools you can use to instill positive change at every level of your organization by learning how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confidence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impressionWhether you're a manager, executive, or public speaker, a teacher, business owner, or community leader, "Say It Like Obama" will provide you with presentation techniques that have inspired and mobilized audiences of every size.

    This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance.Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.Self-administered worksheets and coaching questions provide immediate insights into your current business challengesReal-life examples demonstrate proven ways to "walk the talk"Action plans bridge the gap between insights and outcomesPut the knowledge and practices in this fieldbook to work, and you'll be someone who earns trust quickly, consistently, and sustainably--in business and in life.

    Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief--the proven, step-by-step approach to clear, concise, and effective communication--author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of "weapons of mass distraction" Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

    This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline -- whether you're a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:- Identify the prospects with the greatest potential- Clearly articulate your company's competitive position- Implement account-based sales development using ideal account profiles- Refine your lead targeting strategy with an ideal prospect profile- Start a conversation with people you don't know- Land meetings through targeted campaigns- Craft personalized e-mail and phone messaging to address each potential buyer's awareness, needs, and challenges.- Define, manage, and optimize sales development performance metrics- Generate predictable revenueYou'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals--quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets--and generate more revenue than ever. That's the power of Predictable Prospecting.

    A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he's charted all the zigs and zags you'll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:Identify your destinationCreate a defined set of values to help you as your business finds its wayAdd resources and hire the right people, as you turn the cash you have into fuel for moreReplicate your successes to bring your product to the massesProtect your resources, your family, and your sanityThe simplicity of a straight line can be seductive. But it's not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to "bootstrap," and to be able to take advantage of multiple opportunities. What it delivers is success--in business and in life--far beyond your initial plans and dreams.Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated--all while living a life of balance.Praise for The Zigzag Principle"Rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious."--Stephen R. Covey, bestselling author of The 7 Habits of Highly Effective People"Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again."--Alan E. Hall, entrepreneur, angel investor, venture capitalist, cofounder of Mercato Partners"The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90 percent and eliminate so much of the stress that business owners face."--Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows"The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!"--Curtis Blair, cofounder and general manager, Froghair"Rich Christiansen is one of the most insightful, practical, and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong."--Roy H. Williams, author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy"I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zig Zag Principle to be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship."--Jeffrey Eisenberg, author of the New York Times and Wall Street Journal marketing bestsellers Call to Action and Waiting For Your Cat To Bark?"Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book."--Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas"The Zigzag Principle isn't feel-good fluff--it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to."--Moe Abdou, Principal and founder, 33 Voices"The Zigzag Principle is more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principl will keep folks like me out of financial hot water."--David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners"Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy--and it works! It will help you get where you want to be with more confidence and certainty."--Murray Smith, New York Times bestselling coauthor of The Answer and CEO of MainStreetMentor.com"Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible."--Joseph Grenny, New York Times bestselling coauthor of Influencer: The Power to Change AnythingThe Zigzag Principle delivers the epiphany of the decade for business owners. These strategies are non-intuitive, but proven to be solid and dependable, which is why this is such an important work. Not only will you profit faster than you thought possible, you'll also enjoy greater balance and fulfillment in the process.--Leslie Householder, Award-winning bestselling author of The Jackrabbit Factor: Portal to GeniusAbout the Book:

    Until now.There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won’t work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectivesThe majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed.What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research. After reading it, you will: · Learn the greatest trends impacting the future of leadership and their implications· Understand the top skills and mindsets that leaders of the future will need to possess and how to learn them· Change your perception of who a leader is and what leadership means· Tackle the greatest challenges that leaders of the future will face· See the gap that exists between what CEOs identified versus what employees are actually experiencing· Become a future-ready leader This is the book that you, your team, and your organization must to read in order to lead in the future of work.

    Failure to use it properly is disastrous. Yet most books on time management don't work because they take little account of human psychology or the unexpected. This book, written for everyone who has to juggle different demands in a busy schedule, includes lots of help and advice in finding a system that works effectively and leads to more enjoyment of work and leisure. 'I left Mark Forster's time management workshop a changed woman. Yesterday I used his system for a whole day. It was stress-free and fun. I felt energised and satisfied at the end of it.' Sarah Litvinoff

    Madrick has provided a valuable service in presenting a highly readable and cogent argument for change.--Mark R. Rank, The Washington PostBy official count, more than one out of every six American children live beneath the poverty line. But statistics alone tell little of the story. In Invisible Americans, Jeff Madrick brings to light the often invisible reality and irreparable damage of child poverty in America. Keeping his focus on the children, he examines the roots of the problem, including the toothless remnants of our social welfare system, entrenched racism, and a government unmotivated to help the most voiceless citizens. Backed by new and unambiguous research, he makes clear the devastating consequences of growing up poor: living in poverty, even temporarily, is detrimental to cognitive abilities, emotional control, and the overall health of children. The cost to society is incalculable. The inaction of politicians is unacceptable. Still, Madrick argues, there may be more reason to hope now than ever before. Rather than attempting to treat the symptoms of poverty, we might be able to ameliorate its worst effects through a single, simple, and politically feasible policy that he lays out in this impassioned and urgent call to arms.

    Originally published in 26 books of two lessons and a supplement in each book.

    But he doesn’t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."—Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."—Matthew Bishop, The Economist. Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person—and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer—drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.

    By 1924, the Armenians, Assyrians, and Greeks had been reduced to 2 percent. Most historians have treated these waves as distinct, isolated events, and successive Turkish governments presented them as an unfortunate sequence of accidents. The Thirty-Year Genocide is the first account to show that the three were actually part of a single, continuing, and intentional effort to wipe out Anatolia's Christian population.The years in question, the most violent in the recent history of the region, began during the reign of the Ottoman sultan Abdulhamid II, continued under the Young Turks, and ended during the first years of the Turkish Republic founded by Ataturk. Yet despite the dramatic swing from the Islamizing autocracy of the sultan to the secularizing republicanism of the post-World War I period, the nation's annihilationist policies were remarkably constant, with continual recourse to premeditated mass killing, homicidal deportation, forced conversion, mass rape, and brutal abduction. And one thing more was a constant: the rallying cry of jihad. While not justified under the teachings of Islam, the killing of two million Christians was effected through the calculated exhortation of the Turks to create a pure Muslim nation.Revelatory and impeccably researched, Benny Morris and Dror Ze'evi's account is certain to transform how we see one of modern history's most horrific events.

    What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical. Wojcicki’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead. How to Raise Successful People offers essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.

    Leanne rescues him from a rooftop in a floodplain and it is clear there is much more to the story. Can their love redeem the hurts of the past to rescue their future?Laughing All the Way by Lesley Ann McDanielWhen Jessica's friends put her up to "fixing" their commitment-phobic co-worker, Conner, she doesn't take them very seriously. Conner doesn't know whether to laugh at Jessica or tell her to mind her own business.Ghosted at the Altar by Chautona HavigAfter his fiancée, Brenna, abandons Mitchell on their wedding day, she insists she loves him and still wants to marry him. As truths come to light, her little sister, Lauren, turns sleuth to solve the mystery of why Brenna ghosted Mitchell at the altar.Five Gold Rings by Amanda TruWhen three relationship-challenged couples wish for Christmas weddings, commitment coach, Oliver, teams up with a wedding planner, TeraLyn, to help make their marriage dreams come true.