Thinkertoys: A Handbook of Creative-Thinking Techniques


Michael Michalko - 1991
    But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.  With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera


Bryan Peterson - 1990
    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

The Craftsman


Richard Sennett - 2008
    The computer programmer, the doctor, the artist, and even the parent and citizen all engage in a craftsman’s work. In this thought-provoking book, Sennett explores the work of craftsmen past and present, identifies deep connections between material consciousness and ethical values, and challenges received ideas about what constitutes good work in today’s world. The Craftsman engages the many dimensions of skill—from the technical demands to the obsessive energy required to do good work. Craftsmanship leads Sennett across time and space, from ancient Roman brickmakers to Renaissance goldsmiths to the printing presses of Enlightenment Paris and the factories of industrial London; in the modern world he explores what experiences of good work are shared by computer programmers, nurses and doctors, musicians, glassblowers, and cooks. Unique in the scope of his thinking, Sennett expands previous notions of crafts and craftsmen and apprises us of the surprising extent to which we can learn about ourselves through the labor of making physical things.

Gung Ho!


Kenneth H. Blanchard - 1996
    It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:The Spirit of the SquirrelThe Way of the BeaverThe Gift of the GooseThese three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.

Save the Cat: The Last Book on Screenwriting You'll Ever Need


Blake Snyder - 2005
    This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation


Tim Brown - 2009
    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

Very Classy


Derek Blasberg - 2011
    With all the razor-sharp insights of Classy plus new, never-before-seen pages packed with Derek's signature wit and timeless tips, VeryClassy is the best - and the only - resource for the up-to-the minute, modern young woman. Today's fast-maturing youth culture is confounded by a whole slew of classy conundrums. Like, "Is a funeral an acceptable place to meet a guy?" (No, the point of a funeral is to ponder how someone has touched your life, not how you hope someone is going to touch you later that night). And, "Should I wear my Wonderbra to the gym?" (No! Gyms are for exercise, not cleavage.) Even if you're so confident, you've been attracting guys like a honey-dipped man magnet for years - VeryClassy still has something for you. This illustrated volume is packed with advice for the girl who doesn't want to be a Relationship Chameleon, the girl who understands that skinny fat is worse than just plain fat, and the girl who needs a little help discovering the silver lining of a hangover. Very Classy is the ultimate guide for discerning this generationÕs ladies from the tramps.

Leadership Is an Art


Max DePree - 1987
    First published in 1989, the book has sold more than 800,000 copies in hardcover and paperback. This revised edition brings Max De Pree’s timeless words and practical philosophy to a new generation of readers.De Pree looks at leadership as a kind of stewardship, stressing the importance of building relationships, initiating ideas, and creating a lasting value system within an organization. Rather than focusing on the “hows” of corporate life, he explains the “whys.” He shows that the first responsibility of a leader is to define reality and the last is to say thank you. Along the way, the artful leader must: • Stimulate effectiveness by enabling others to reach both their personal potential and their institutional potential • Take a role in developing, expressing, and defending civility and values• Nurture new leaders and ensure the continuation of the corporate cultureLEADERSHIP IS AN ART offers a proven design for achieving success by developing the generous spirit within all of us. Now more than ever, it provides the insights and guidelines leaders in every field need.

Are You a Jackie or a Marilyn?: Timeless Lessons on Love, Power, and Style


Pamela Clarke Keogh - 2009
    An irresistible guide to modern-retro style, celebrating the legacies of two iconic women. The hit TV show "Mad Men" recently featured an ad campaign with two images of a model in her underwear. As a brunette, she sips from a china teacup. As a blonde, she swirls a cocktail. Debutante or bombshell? Sometimes women want to be both. On the surface, Jacqueline Kennedy Onassis and Marilyn Monroe could not be more different, but they had more in common than just JFK. "Are You a Jackie or a Marilyn?" is a fun way to explore the classic madonna/ whore conundrum while becoming fabulous in all aspects of life. Readers start by taking the definitive quiz to determine where they fall on the Jackie/ Marilyn spectrum, and then it's on to customized advice on beauty and style, sex and marriage, power and career, decorating and entertaining, and more. Any woman who has aspired to Marilyn's sultry allure or Jackie's unstoppable elegance (or who wants to balance sexy and serious) will love these entertaining lessons on channeling your inner Jackie or Marilyn in any situation, from throwing a dinner party to penning a love note. Sidebars compare Jackie's and Marilyn's dating tips, lists of favorite books and music, diet plans, and even makeup know-how. Packed with charming two-color illustrations, this is the book that gives every woman her own star power. Watch a Video

On Writing Well: The Classic Guide to Writing Nonfiction


William Zinsser - 1976
    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

The Practice: Shipping Creative Work


Seth Godin - 2020
    But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Vogue Sewing


Vogue Knitting - 1970
     A trusted classic since 1975, Vogue® Sewing has remained a consistent bestseller and sewer’s favorite. Now it’s been fully revised and updated, with the latest information and all-new photographs and illustrations, introduction, and page layout.  From choosing a machine to mastering couture techniques, it covers everything stitchers need to know to make professional and fashionable garments. It’s certain to remain the premier sourcebook for sewers everywhere.            This technique-rich Vogue’® manual contains comprehensive instructions for understanding pattern markings, selecting fabrics and notions, hand-stitching and mending, pressing, and measuring to fit.  Everything’s beautifully laid out, with charts and detailed explanations. And as it teaches, it also steers you to the right project for your sewing level, with a plethora of photos that showcase different options for both beginners and those more expert with a needle.

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line


Kari Chapin - 2010
    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

The Dressmaker's Handbook of Couture Sewing Techniques: Essential Step-by-Step Techniques for Professional Results


Lynda Maynard - 2010
    Once these skills are understood, sewists will embrace their dressmaking projects with more confidence and the ability to create chic, refined looks. The Dressmaker’s Handbook of Couture Sewing Techniques unlocks the door to stunning results with better shaping, simpler construction methods, and professional finishing touches. Lynda also explains several seemingly difficult “secrets,” from making bindings and finishing for hems, armholes, and necklines to underpinnings and structuring techniques. Plus, she teaches how to master finishing touches from textured stitches to couching and appliqué. A complete guide to the fabrics suited to each technique and inspirational fashion photography are also included.

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery


Kevin Ashton - 2014
    Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.