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Leadership Power Plays: How the World's Most Powerful Executives Reach the Top of Their Game by Business Week
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The March: A Forgotten Legion short story
Ben Kane - 2018
PLEASE NOTE THIS IS A SHORT STORY, NOT A FULL LENGTH NOVEL. ABOUT THE SHORT STORY’S PRICE: Hello, you lovely people. Odd to talk about money straight up, but I know that some of you might be thinking, £2.49 is a lot for a short story. Let me explain how it works. A rate of 20% VAT (Value Added Tax) applies to eBooks in the UK. This doesn’t apply to ‘real’ paper books. That means 42p of the £2.49 goes straight to the British government. Amazon takes around 5p to deliver the story to your Kindle, then takes another 61p as its cut. The remainder, £1.41, goes in the ratio 75% to Park in the Past* – that’s £1.06 for each story sold – and 25% to me, which means I will get 35p. Not much, but it’s just to cover my time. Once the figures are broken down, the total price doesn’t seem that high, to me at least. I hope you agree. Think of it in terms of a pint of beer or a cup of coffee: they cost £2-4, depending on where you live. This story will give you more enjoyment (I think!) than either of those things, and last for a longer time, and cost you less money. Plus you’re helping to build a Roman fort in Britain, the likes of which has not been seen in almost two millennia! *Park in the Past is an extraordinary project in northwest Britain – near Chester, just over the border in Wales. Set on a 120 acre site in the beautiful Welsh countryside, it aims to build a second century AD Roman marching fort. I’ve managed to raise more than £20,000 for the project, but as you can appreciate a lot more is needed. Please visit the Park’s site at www.parkinthepast.org.uk – and donate if you can. Even a small donation makes a huge difference. Thank you! This is a first for me, self-publishing a short story. It’s been an exciting project since the day I did the poll on Facebook, asking you lovely people which of my characters you wanted me to write about. The character from the Forgotten Legion won out, narrowly, and this is the result. The one hundred and something people who backed the Kickstarter campaign got to read this story almost 9 months ago, but now you can too. Enjoy the story, and please email me if you have any questions about it or anything else – ben@benkane.net Ben
50 Wittiest Tales Of Birbal
Clifford Sawhney
His encounters at Emperor Akbar`s Court are legendary.Birbal`s close friendship with Akbar earned him many enemies. Birbal survived countless murder attempts.Numerous stories have been spun around these plots.These stories were passed on from generation to generation. And the legend of Birbal grew.Unicorn Books presents 50 Birbal stories in this collection for children.Some Interesting Tales:*Akbar and Birbal`s First Meeting*Pulling the Emperor`s Whiskers*The Egg Trick*Stone Flowers versus Real ones*How to retrieve a ring*Unlucky ProfessionsAbout the author:Clifford Sawhney, has over 20 years experience in the print media, corporate communications and publishing industry.His writings have appeared in the Hindustan Times, Discover India, Life Positive, Parade, Parenting, Clarity, Debonair, Hotel & Food Service, Rave, e-Commerce, The Diplomatist, Training & Management and other periodicals.This book is his second venture for Unicorn Books after The Funniest Tales of Mullah Nasruddin.
George Orwell Premium Collection: Nineteen Eighty-Four (1984) - Animal Farm - Burmese Days - Keep the Aspidistra Flying - Homage to Catalonia - The Road to Wigan Pier and Over 50 Amazing Novels, Non-Fiction Books and Essays
George Orwell - 2014
The six novels, published in order of importance, are: • Nineteen Eighty-Four (the most important dystopian novel ever written, together with Huxley's Brave New World, and Zamyatin's "We" • Animal Farm (1945) • Burmese Days (1934) • Coming Up for Air (1939) • A Clergyman's Daughter (1935) • Keep the Aspidistra Flying (1936) His three non fiction books are: • Homage to Catalonia (1938), about the Spanish Civil War. • Down and Out in Paris and London (1933) The last book of the collection is called "ESSAYS: From Hitler, Franco & the Atomic Bomb; to Tolstoi, Dickens & Twain". Orwell was an acclaimed analyst of his country's reality during World War II and beyond (including the beginning of the cold war), which he reflects in his many articles and pamphlets collected in this book. He also did very deep literary and personal analysis of men like Mark Twain, Adolf Hitler, or even Tolstoi. The following is the list of essays. 1. THE SPIKE 2. A HANGING (1931) 3. BOOKSHOP MEMORIES (1936) 4. SHOOTING AN ELEPHANT (1936) 5. SPILLING THE SPANISH BEANS (1937) 6. MARRAKECH (1939) 7. BOYS' WEEKLIES AND FRANK RICHARDS'S REPLY (1940) 8. CHARLES READE (1940) 9. THE ART OF DONALD MCGILL (1941) 10. WELLS, HITLER AND THE WORLD STATE (1941) 11. RUDYARD KIPLING (1942) 12. MARK TWAIN–THE LICENSED JESTER (1943) 13. POETRY AND THE MICROPHONE (1943) 14. W B YEATS (1943) 15. ARTHUR KOESTLER (1944) 16. BENEFIT OF CLERGY: SOME NOTES ON SALVADOR DALI (1944) 18. ANTISEMITISM IN BRITAIN (1945) 19. FREEDOM OF THE PARK (1945) 20. FUTURE OF A RUINED GERMANY (1945) 21. GOOD BAD BOOKS 22. NONSENSE POETRY 23. NOTES ON NATIONALISM (1945) 24. REVENGE IS SOUR (1945) 25. THE SPORTING SPIRIT 26. YOU AND THE ATOMIC BOMB (1945) 27. A GOOD WORD FOR THE VICAR OF BRAY 28. A NICE CUP OF TEA (1946) 29. BOOKS VS. CIGARETTES 30. CONFESSIONS OF A BOOK REVIEWER 31. DECLINE OF THE ENGLISH MURDER 32. HOW THE POOR DIE 33. PLEASURE SPOTS 34. POLITICS AND THE ENGLISH LANGUAGE 35. SOME THOUGHTS ON THE COMMON TOAD 36. THE PREVENTION OF LITERATURE 37. WHY I WRITE (1946) 38. LEAR, TOLSTOY AND THE FOOL 39. SUCH, SUCH WERE THE JOYS (1947) 40. WRITERS AND LEVIATHAN (1948)
Blog to Win Business: How to Enchant Readers and Woo Customers
Henneke Duistermaat - 2014
Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.
EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey - 2011
These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
The Machine: A Radical Approach to the Design of the Sales Function
Justin Roff-Marsh - 2015
Roff-Marsh calls these executives his silent revolutionaries. This revolution has been brewing for a long time. For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople. Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.
The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail
Jonathan Siegel - 2017
Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.
Operations Management: Processes & Supply Chains
Lee J. Krajewski - 1987
"Operations Management" provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.
Fundamentals of Financial Management
Prasanna Chandra - 2012
The book begins with an Overview section. This provides an introduction to Financial Management and to the Financial Environment. The next part covers Financial Planning and Analysis. This section explains concepts like taxes, cash flow, financial statements, and analysis of funds flow and statements. It also discusses financial planning and forecasting.The third part covers the Fundamental Valuation Concepts. This section looks at risk and return, and Securities valuation. The next two parts focus on capital structure, budgeting and dividends. These sections discuss cost of capital, capital structure, planning the capital structure, share valuation and dividend policy. The chapter on Capital budgeting also includes techniques of capital budgeting and analyzing risks in capital budgeting. Part seven goes into Long Term Financing. It covers securities market and sources of long term finance.The next part discusses Working Capital Management. It covers topics like working capital policy and financing, inventory management, and cash and credit management. The last part looks at some special topics like acquisitions, restructuring and mergers. It also discusses international finance management, and project finance, leasing and hire purchase.Fundamentals Of Financial Management provides a good coverage of the basic concepts relating to the financial environment. The topics explained include tax systems, financial institutions, banking arrangements and the regulatory framework. All the concepts are explained using numerous examples and illustrations. Besides the illustrations given within the chapter, additional concepts, tools and techniques with illustrations are provided at the end of chapter sections. The book takes an analytical approach, and explains the various analytical methods in context.
Valentine Honey 2
Cathryn Cade - 2020
especially the biker who turned her down cold when she offered herself to him. It may be February, but hearts and flowers are the last thing on Dani Geary's mind. She's too busy struggling to keep her art shop open. When a nomad biker rides back into her life, claiming to be a part-owner of her business, she’ s furious, for more reasons than one. Because he’s not just any biker… he’s the man who rejected her when she needed him most.But when she goes to the president of the Devil’s Flyers MC for help, she’s in for another rude surprise. Stick Vanko tells her to make it work with her new partner.Dean ‘Grinder’ Geary is down on his luck. First, he wrecked his beloved Harley, and tore up his knee. Then, he lost his job as bouncer at a Seattle nightclub. At forty-four, the only thing he has left is part-ownership of a little art shop in Spokane, Washington.But to claim it, he must deal with his dead cousin’s ex. The woman who ruined him for all others.And the last woman he should ever trust—in business or in pleasure.
Will love's sweetness be worth the sting?
Ride along with the Devil's Flyers. The bigger the alpha… the harder he falls. Each book can be read as a standalone, with a HEA, no cheating, and honey-sweet, turn-up-the-heat romance!
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
David Cancel - 2017
The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading... What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem? In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift). What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business Responsive Development (RD): a new approach to building products that adds the customer back into the equation The Burndown Framework: a framework for implementing Responsive Development that’s faster and more flexible than Agile. The Three-Person Team: the customer-driven way to structure engineering teams. Each team consists of a tech lead who manages two other engineers. Getting Rid of Roadmaps: through building a culture of transparency and accountability and working closely with internal customers, you can release product updates more rapidly and iteratively. The Spotlight Framework: a framework for helping you focus on the right parts of customer feedback so you can take the appropriate next steps. The framework breaks feedback down into three main categories: user experience issues, product marketing issues, and positioning issues. Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies! Every part of your business can benefit from being customer-driven. With the rise of SaaS and the on-demand economy, customer expectations have changed. Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product. So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach. Here’s what people are saying about the book: “David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.” -MARK ROBERGE Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot ”When it comes to building business software, there’s no one better than David Cancel, and I saw fi
Contemporary Marketing
Louis E. Boone - 2007
The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Called by the Bear, Parts #4-6
V. Vaughn - 2015
Leaving behind a dead-end life, I thought settling in with the Le Roux family was what I was meant to do. But meeting Victor changed everything, and now I can’t imagine surviving without him. I, Sierra Steele never expected sexual pleasure to become my nightmare. My body is reveling in my new predicament, while my mind is screaming at the invasion. But protecting Carly is my purpose, and I’ll do what’s necessary. As long as I stay sane…
Day of the Wolf
Charles G. West - 2012
Wanting no part in the rampant war in the western plains, Wolf is set on returning to his mountain refuge. But his journey home is interrupted by three desperate women who need his help. What Wolf doesn’t realize about these women is that they aren’t what most people would call ladies. His innocent association with these prostitutes leads to a near-deadly fight that ends with a charge for attempted murder. Chased by the most experienced deputy the marshal service has, Wolf leads him to the Black Hills, where their final showdown can only end in blood.…