Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

    A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    The author incudes OOD, UML, Design Patterns, Agile and XP methods with a detailed description of a complete software design for reusable programs in C++ and Java. Using a practical, problem-solving approach, it shows how to develop an object-oriented application -- from the early stages of analysis, through the low-level design and into the implementation. Walks readers through the designer's thoughts -- showing the errors, blind alleys, and creative insights that occur throughout the software design process. KEY TOPICS: Covers: Statics and Dynamics; Principles of Class Design; Complexity Management; Principles of Package Design; Analysis and Design; Patterns and Paradigm Crossings. Explains the principles of OOD, one by one, and then demonstrates them with numerous examples, completely worked-through designs, and case studies. Covers traps, pitfalls, and work arounds in the application of C++ and OOD and then shows how Agile methods can be used. Discusses the methods for designing and developing big software in detail. Features a three-chapter, in-depth, single case study of a building security system. MARKET: For Software Engineers, Programmers, and Analysts who want to understand how to design object oriented software with state of the art methods.

    Victor Cheng, a former McKinsey management consultant, reveals his proven, insider's method for acing the case interview. Having personally secured job offers from McKinsey, Bain & Company, Monitor, L.E.K, Oliver Wyman, and A.T. Kearney, he has also been a McKinsey case interviewer providing you with a hands-on, real-world perspective on what it really takes to land job offers. Cheng 's prot g es work in all the major strategy management consulting firms, including McKinsey, The Boston Consulting Group, Bain & Company, Monitor Company, A.T. Kearny, Oliver Wyman, L.E.K, Roland Berger, Accenture, and Deloitte, as well as in the strategic planning departments of numerous Fortune 500 companies. Whether you re an undergraduate, MBA, PhD, or experienced-hire applicant candidate, you ll discover: * What case interviewers really say about you behind closed doors but wouldn t dare tell you until now * The subtle yet specific performance differences that separate those who get management consulting offers from those who don t * The 10 biggest mistakes candidates make in case interviews (and how to avoid them) * The 3 specific things interviewers expect in the first 5 minutes of a case that often decide the outcome on the spot * An insider 's take on what interviewers really look for and why and how to give them what they want Praise for Victor Cheng and Case Interview Secrets With Victor 's help, I went from not knowing anything about consulting to securing offers from McKinsey and BCG. Mihnea Munteanu, University of Michigan I received six offers from McKinsey, BCG, Booz, Deloitte, A.T. Kearney, and Marakon. Everything Victor said was right Michael Yang, Northwestern University Despite having a liberal arts degree from a state school, I landed a dream job with L.E.K. Consulting. Thanks, Victor. Jackson Boyar, Indiana University Victor has put me in a very difficult position now I have to decide between offers from two of the top three consultancies Christopher Perez, The Wharton School In my first attempt to break into consulting, I failed every one of my interviews with McKinsey, Bain, BCG, Oliver Wyman, Monitor, Booz and probably a few others. On my second attempt two years later, I followed everything Victor Cheng suggested and took advantage of every resource he provided and received an offer from McKinsey Daniel Suo, Business Analyst (Offer Recipient), McKinsey, Stamford Without Victor 's help, I never would have gotten an offer from BCG. What he teaches really makes the difference between getting an offer and not. Puttipath Tasnavites, Boston Consulting Group, Thailand After following Victor 's guidance, I had a complete breakthrough in my case interview performance and got an offer from Monitor. Marine Serres, Monitor & Company As a PhD candidate in engineering, I had an academic background that left me completely unprepared for the case interview process. That 's when I found Victor Cheng and ended up getting my dream job. Thank you, Victor Zach Jacobson, McKinsey, New York About the Author As a former McKinsey consultant, r sum screener, and case interviewer, Victor Cheng mentors thousands of aspiring consultants via his articles and video tutorials at www.caseinterview.com. As a candidate, he passed 60 cases and received job offers from McKinsey, Bain, Monitor, LEK, AT Kearney, and Oliver Wyman. At McKinsey, he was rated in the top 10 percent of consultants worldwide in his cohort. Today he advises Inc. 500 CEOs.

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

    It chronicles Taylor's two-year apprenticeship as a stockman and backcountry packer in the Frank Church Wilderness in Idaho. Working with land and river outfitters, he tapped into a collective consciousness; a way of thinking that valued a curious and adventurous spirit above all things material and mundane. It is the second book in a 3-part series on 'the 21st Century Mountain Man'.I spent my adult life pursuing all types of adventure all over the world; shark-diving in Burma, caving in Borneo, alpine adventures on big rock and ice, and 'social adventure'​, too. It started in the Marine Corps, blossomed in the international oilfield scene, and matured in the mountains on long solo treks.I crossed the Rocky Mountains alone on foot in the winter of 2013. I spent the next two years immersed in the mountain man way-of-life. I became a stockman and backcountry packer, and learned to leverage my alpine experience to become a self-sufficient trapper. I spent the winter of 2016 alone in an old cabin in the the Frank Church Wilderness, and finished the adventure in early March by walking 33 miles up & over the mountains with nothing more than a tarp, a sleeping bag, and a few bags of instant oatmeal.Leaving my business life behind, I have committed to a life of adventure. I have become an author of non-fiction adventure books. I share my adventures hoping to inspire my peers to challenge themselves and embrace adventure in their lives, too.Patrick Taylor'The Texas Yeti'taylor@thetexasyeti.comThe Texas Yeti is Patrick Taylor, who writes non-fiction adventurestories. He is a former Marine and technology entrepreneur with a treasure chestof memories from a lifetime of adventure all over the world. Nowretired, he is an author and adventurer, most recently credited with walking across the Rocky Mountains alone in the winter of 2013. He writes to inspire others to embrace adventure in their lives. However they define it.

    Although her children are now grown, she remains the main carer for her highly destructive youngest daughter Leonie.When ex-husband Harry, for his own manipulative reasons, gifts the mother and daughter with a winter cruise, Grace accepts despite her reservations, hoping that a change of scene will do them both good.Ben, a novelist whose career is in freefall, is also on the cruise. Captivated instantly by Leonie's beauty, he wastes no time in getting to know her - and Grace along with it. As the older woman grapples with unexpected feelings the encounter awakens within her, it is discovered that Leonie has gone missing. And the scene is set for a dramathat will change the course of lives.Grace in Winter is a compelling story of the struggle between duty and self, and of a feeling that never ages in a woman fighting to reclaim her own life.

    Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information.

    MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly.The HBR Guide to Project Management will help you:• Build a strong, focused team• Break major objectives into manageable tasks• Create a schedule that keeps all the moving parts under control• Monitor progress toward your goals• Manage stakeholders’ expectations• Wrap up your project and gauge its success

    She returned to save another life. This experience transformed her, allowing her to enjoy a full and happy life, free from fear.In “24 Minutes on The Other Side”, Tessa tells us about her amazing journey to the afterlife―where she established contact with other beings―to help you understand the sense of life and death. One cannot exist without the other. Thanks to her experience with patients suffering from a terminal disease, the author learned that it is possible to live without fear of death and presently helps others to overcome their fear and die in peace, with dignity, knowing that death is only an awakening to a new life.Why are we afraid of dying? Is there life after death? Can we live without fear? Tessa invites us to follow her during her journey with the object of finding an answer to these fascinating mysteries. SELECTED REVIEWS “This shocking book gave me goosebumps. It successfully combines experience with science. The story is clear and the reading is fluid. Its pages present the author as a benevolent person with good intentions to help us. In hard times, I remember Tessa and her story, and try not to forget that there is life before death.” Benjamín Espinoza. Chemical engineer “This book has helped me face my death-related fears. It made me aware of how easy it is to live without fearing death as such. It gave me a lot of strength, energy and, most preciously, Love. Tessa taught me that instead of living in fear we should learn how to live.” Filli Ramírez. Entrepreneur. THE AUTHOR Tessa Romero is a writer, journalist, sociologist, and life coach. She is a volunteer for the defense of human rights and a journalist with a wide experience in Spain’s leading news media. She has written educational manuals on lyrical and symphonic music, tourist guides for several countries, as well as touristic and cultural articles for both the Spanish and the international printed press. She won her first literary award when she was only 8 years old and was prompted by her true vocation, as an author, to write her story and thus give life to this, her first personal-growth book, thus fulfilling her dream of helping others. Copyright©TessaRomero2020

     Buy this set and get nine witch cozy mysteries including: 1. Ax To Grind 2. Killer Twist 3. A Bewitching Murder 4. The Nuts and Bolts of Murder 5. A Riddle of a Murder 6. Strangling Ambition 7. Therapy Can Be Murder 8. Sick of Murder 9. Hexes and Other Hairy Situations Special note--Hexes and Other Hairy Situations is exclusive to this set. The only place you can get a copy of this story is right here. Buy a copy of Witch Cozy Mystery Nine Book Set right now! Meg Walton hopes her days of sleuthing are behind her. So when another murder occurs, the secret witch turned sleuth finds her life turned upside down. This time, the case is personal when Meg finds out one of her dearest friends is the victim. Even more, Meg's friend has made enemies of the most influential family in town. Somehow, Meg has to find a way to navigate her grief while cracking her hardest case yet. Is Meg finally in over her head?

    Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

    But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.