A wake-up call to even the most health conscious people, The Pleasure Trap boldly challenges conventional wisdom about sickness and unhappiness in today's contemporary culture, offers groundbreaking solutions for achieving change, and provides a fascinating new perspective on how modern life can turn so many smart, savvy people into the unwitting saboteurs of their own well-being. Inspired by stunning original research, comprehensive clinical studies, and their successes with thousands of patients, the authors construct a new paradigm for the psychology of health, offering fresh hope for anyone stuck in a self-destructive rut.

    But in the scalp of a balding man, they do not get everything they need and as a result, the hair-producing cells gradually die off. Here we have an example of a mild ‘disease’ which is caused by cellular malnutrition.” —Dr. Roger J. Williams “A living cell requires energy not only for all of its functions, but also for maintenance of its structure.” —Nobel Laureate Albert Szent-Györgyi "What could be more important to understand than biological energy? Thought, growth, movement, every philosophical and practical issue involves the nature of biological energy.” —Raymond Peat, PhD ======== The Current View of Pattern Hair Loss is Unproductive (and Dangerous) While it is often stated with great confidence that pattern pattern hair loss is the result of defective genes and "male" androgenic hormones (e.g., dihydrotestosterone or DHT), the theory is physiologically unsound. After 60 years of research the "genetic-androgen" hypoheses has produced a single FDA-approved "therapy" that works less than 50% the time and can result in permanent chemical castration (Minoxidil is a nonstarter for many men and women). In contrast, castrates and pseudohermaphrodites--who serve as the foundation for all baldness research--are protected from pattern hair loss 100% of the time. Steps Towards a 'Bioenergetic' View of Pattern Hair Loss Standing on the shoulders of giants (e.g., Otto Warburg, Albert Szent-Györgyi, Gilbert Ling, Ray Peat and others), HAIR LIKE A FOX sets up an alternative 'bioenergetic model' of pattern hair loss with a focus on the smallest unit of life, the cell. This same context elucidates simple yet effective therapies for halting and perhaps reversing pattern hair loss in a way that harmonizes with our unique physiology.

    In this work, fermentation guru Donna Schwenk introduces readers to the healing properties of kefir, kombucha, cultured vegetables, sprouted flour, and sourdough. Fermentation has been used in food preparation for thousands of years, but in the past few decades it has moved from being a commonplace kitchen ritual to being something done only by a few health-conscious proponents. Most fermentation now is done at factories, whose processes strip away some of the abundant vitamins, minerals, and healthy bacteria that make this way of preparing foods so beneficial. But Donna Schwenk is working to bring this staple of food preparation back to readers by showing that these now-unfamiliar processes are actually easy and fun. And by doing this, she opens the door to a world of foods that can help rid readers of health problems including high blood pressure, diabetes, allergies, acne, hypertension, asthma, and irritable bowel syndrome. After telling the astonishing story of how she healed herself and her family with these probiotic foods, Schwenk walks readers, step by step, through the basic preparation techniques for kefir, kombucha, cultured vegetables, sprouted flour, and sourdough plus more than 120 recipes that use these foods to create dishes to please any palate. With recipes like Herbed Omelet with Kefir Hollandaise Sauce, Sprouted Ginger Scones with Peaches and Kefir Cream, Kefir Veggie Sprouted Pizza, Apple Sauerkraut, and Sprouted Brownies Kefir Cupcakes, along with inspirational stories from Donna’s family and friends, readers will enjoy a diet that’s as delicious as it is healthy. Schwenk originally self-published a portion of this book through Balboa Press. It garnered solid sales and positive reviews.

    Brooke Goldner details how she used her hyper-nourishment protocol to help real people all over the world get their lives back from Lupus, Rheumatoid Arthritis, Sjogren's, Scleroderma, Psoriasis, Hashimotos and many more using supermarket foods. She also dives deeply into the mindset needed to change your diet and take back your health including motivation, overcoming self-sabotage, and embracing health and happiness. This book will get you inspired, prepared, and excited to take back your health the way they did. You will learn: * The 6 Steps to Reversing Disease with Supermarket Foods * How to get relief from pain, brain fog, inflammation, and chronic fatigue so you can feel alive again *How your mindset can keep you sick and also be the key to reversing your autoimmune disease *How to turn getting healthy into a habit *How to stop sabotaging yourself on your disease-reversal nutrition plan *How to conquer health anxiety *Learn from numerous case studies of real people who changed their lifestyle and their diet and were able to heal from Lupus, Scleroderma, Rheumatoid Arthritis, Sjogren's, Mixed Connective Tissue Disease, Nephritis, Hypothyroid, Psoriasis, Multiple Sclerosis, and Chronic Pain. And much, much more.

    They impact thousands upon thousands of metabolic reactions inside the human body. But calculating the specific influence of each of these chemicals isn’t nearly sufficient to explain the effect of the apple as a whole. Because almost every chemical can affect every other chemical, there is an almost infinite number of possible biological consequences.And that’s just from an apple.Nutritional science, long stuck in a reductionist mindset, is at the cusp of a revolution. The traditional "gold standard” of nutrition research has been to study one chemical at a time in an attempt to determine its particular impact on the human body. These sorts of studies are helpful to food companies trying to prove there is a chemical in milk or pre-packaged dinners that is "good” for us, but they provide little insight into the complexity of what actually happens in our bodies or how those chemicals contribute to our health.In The China Study, T. Colin Campbell (alongside his son, Thomas M. Campbell) revolutionized the way we think about our food with the evidence that a whole food, plant-based diet is the healthiest way to eat. Now, in Whole, he explains the science behind that evidence, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.Whole is an eye-opening, paradigm-changing journey through cutting-edge thinking on nutrition, a scientific tour de force with powerful implications for our health and for our world.

    The McKeith Diet of Abundance is not about telling you what not to eat, rather it shatters the usual expectations of dieting and allows you to eat more, not less. The key is variety, and in her new cookbook, Dr McKeith provides over 200 recipes and menu plans for daily life, from mouthwatering smoothies to lunches on the run to family meals. Take the food test at the beginning of the book and you will also get to tailor your own plan according to your specific needs, whether you would simply like more energy throughout the day, you'd like to lose some weight, or you're stressed out. Every recipe included is bursting with goodness, soon you will be too.

    Black women comprise the heftiest group in the nation—80 percent are overweight, and 50 percent obese. Decades of studies show that these chronic diseases can be prevented and even reversed with a plant-based diet. But how can you control your weight and health without sacrificing great food and gorgeous curves?Just ask Tracye Lynn McQuirter. With attitude, inspiration, and expertise, in By Any Greens Necessary McQuirter shows women how to stay healthy, hippy, and happy by eating plenty of fresh fruits and vegetables, whole grains, and legumes as part of an active lifestyle. The book is a call to action that all women should heed.

    With so many people looking for change, the outstanding question became, “How can we put these dietary ideas into practice?” That’s what authors Alona Pulde and Matthew Lederman reveal in The Forks Over Knives Plan: The 4-Week Guide to Whole-Food, Plant-Based Health—a clear, easy-to-follow plan that outlines the steps to take each week to transform your diet by cutting out animal-based and processed foods.Forks Over Knives is a leading authority in the “food as medicine” movement, showing how simple dietary changes are proven to prevent, and even reverse, chronic disease such as type-2 diabetes and heart disease and improve your overall health. This is no fad diet; the Forks Over Knives program is backed by original research and has received rave reviews from physicians like Dr. Sanjay Gupta and Dr. Mehmet Oz, to athletes like pro football star Arian Foster and pro basketball player Steve Nash, to healthy lifestyle pioneers like Alicia Silverstone, to name a few. Whether you’re already a convert and just want a dietary reboot, or you are trying a plant-based diet for the first time, The Forks Over Knives Plan makes it easier than ever to transition into this new way of eating.

    The author, Maria Treben, was herself a highly acclaimed and much sought-after lecturer in Europe. Wherever she spoke, the auditoriums were filled to overflowing to her her tell of her personal experiences in treating and relieving even malignant diseases with her completely natural herbal remedies. Because the recipes are clear, concise and easy-to-understand, healing with medicinal herbs is now something that everyone can learn and apply themselves.

    Foods, drinks, and supplements are loaded with extra protein. Many people use protein for weight control, to gain or lose pounds, while others believe it gives them more energy and is essential for a longer, healthier life. Now, Dr. Garth Davis, an expert in weight loss asks, “Is all this protein making us healthier?”The answer, he emphatically argues, is NO. Too much protein is actually making us sick, fat, and tired, according to Dr. Davis. If you are getting adequate calories in your diet, there is no such thing as protein deficiency. The healthiest countries in the world eat far less protein than we do and yet we have an entire nation on a protein binge getting sicker by the day.As a surgeon treating obese patients, Dr. Davis was frustrated by the ever-increasing number of sick and overweight patients, but it wasn't until his own health scare that he realized he could do something about it. Combining cutting-edge research, with his hands-on patient experience and his years dedicated to analyzing studies of the world’s longest-lived populations, this explosive, groundbreaking book reveals the truth about the dangers of protein and shares a proven approach to weight loss, health, and longevity.

     Professional athlete-turned-firefighter Rip Esselstyn is used to responding to emergencies. So, when he learned that some of his fellow Engine 2 firefighters in Austin, TX, were in dire physical condition-several had dangerously high cholesterol levels (the highest was 344!)-he sprang into action and created a life-saving plan for the firehouse. By following Rip's program, everyone lost weight (some more than 20 lbs.), lowered their cholesterol (Mr. 344's dropped to 196), and improved their overall health. Now, Rip outlines his proven plan in this book. With Rip as your expert coach and motivator, you'll transform your body and lifestyle in a month. His plant-powered eating plan is based on a diet of whole foods, including whole grains, fresh fruits, vegetables, legumes, nuts, and seeds. This invaluable guide features: Dozens of easy, mouthwatering recipes-from pancakes to pizza, Tex-Mex favorites to knockout chocolate desserts-that will keep you looking forward to every bite Pantry-stocking tips will take the panic out of inevitable cravings and on-the-fly meals Guidelines on menu choices that will allow you to eat out, wherever and whenever you want Rip's simple, firefighter-inspired exercise program that will boost your metabolism and melt your fat away. Medically approved, easy-to-follow, and amazingly effective, this diet is designed for anyone who wants to make heroic strides in his or her health, weight, and well-being-all without heroic effort. "Want to be as strong as a Texas firefighter? Or as healthy as a professional triathlete? Then follow the wonderful advice of Rip Esselstyn, who is both. His book can save your life--whether you're a man or a woman. Highly recommended!" -Dean Ornish, M.D., Founder and President, Preventive Medicine Research Institute, Clinical Professor of Medicine, U of California, SF, author, Dr. Dean Ornish's Program for Reversing Heart Disease

    He discovered that natural, undistilled Apple Cider Vinegar (or ACV)* is a powerful cleansing and healing elixir, "a naturally occurring antibiotic and antiseptic that fights germs and bacteria" for a healthier, stronger, longer life!The versatility of ACV as a powerful body cleansing agent is legendary.The use of Bragg Organic Apple Cider Vinegar is a wonderful health aid, and the #1 food I recommend in helping to maintain the body's vital acid-alkine balance. Everyone should read the Bragg Apple Cider Vinegar book. – Gabriel Cousens, M.D., Author of Conscious Eating and Spiritual Nutrition.

    The bestselling author and renowned wellness expert actually grew up on chicken-fried steak and cheesy grits, and loved nothing more than BBQ ribs and vanilla milkshakes. Not until her thirties did she embrace the lifestyle of a veganist--someone who eats a plant-based diet not just for their own personal well-being, but for the whole web of benefits it brings to our ecosystem and beyond. Kathy's shift toward this new life was gradual--she leaned into it--but the impact was profound. Now Kathy shows us how to lean into the veganist life. Effortless weight loss, reversal of disease, environmental responsibility, spiritual awakening--these are just a few of the ten profound changes that can be achieved through a gentle switch in food choices.Filled with compelling facts, stories of people who have improved their weight and health conditions as a result of making the switch, and Q&As with the leading medical researchers, Veganist concludes with a step-by-step practical guide to becoming a veganist…easily and gradually. It is an accessible, optimistic, and illuminating book that will change the way you eat forever. No less delicious, still hearty and satisfying--just better for you and for all.

    In addition they explain why more and more people are being motivated to become vegans and discuss the consequences of their choice.

    Drawing on the groundbreaking results of his twenty-year nutritional study, Dr. Caldwell B. Esselstyn, Jr., a former surgeon, researcher, and clinician at the Cleveland Clinic, convincingly argues that a plant-based, oil-free diet can not only prevent and stop the progression of heart disease, but also reverse its effects. Furthermore, it can eliminate the need for expensive and invasive surgical interventions, such as bypass and stents, no matter how far the disease has progressed. Dr. Esselstyn began his research with a group of patients who joined his study after traditional medical procedures to treat their advanced heart disease had failed. Within months of following a plant-based, oil-free diet, their angina symptoms eased, their cholesterol levels dropped significantly, and they experienced a marked improvement in blood flow to the heart. Twenty years later, the majority of Dr. Esselstyn's patients continue to follow his program and remain heart-attack proof. Prevent and Reverse Heart Disease explains the science behind these dramatic results, and offers readers the same simple, nutrition-based plan that has changed the lives of his patients forever. In addition, Dr. Esselstyn provides more than 150 delicious recipes that he and his wife, Ann Crile Esselstyn, have enjoyed for years and used with their patients. Clearly written and backed by irrefutable scientific evidence, startling photos of angiograms, and inspiring personal stories, Prevent and Reverse Heart Disease will empower readers to take charge of their heart health. It is a powerful call for a paradigm shift in heart-disease therapy.