The book's patient explanations are written in an informal, non-intimidating style. To underscore the relevance of mathematics to economics, the author allows the economist's analytical needs to motivate the study of related mathematical techniques; he then illustrates these techniques with appropriate economics models. Graphic illustrations often visually reinforce algebraic results. Many exercise problems serve as drills and help bolster student confidence. These major types of economic analysis are covered: statics, comparative statics, optimization problems, dynamics, and mathematical programming. These mathematical methods are introduced: matrix algebra, differential and integral calculus, differential equations, difference equations, and convex sets.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    A modern classic by an accomplished mathematician and best-selling author has been updated to encompass and explain the recent headline-making advances in the field in non-technical terms.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Now with the strongest coverage of research writing in a full-sized handbook, the seventh edition helps students meet one of the core challenges of academic writing: maintaining their own voice while writing from sources. This edition also adds innovative tips from writing center tutors, sound advice for writing across the curriculum, and substantially more help for writing with and writing about visuals.

    In a self-contained manner it proceeds from mathematical and theoretical considerations to actual practical computer routines. With over 100 new routines bringing the total to well over 300, plus upgraded versions of the original routines, the new edition remains the most practical, comprehensive handbook of scientific computing available today.

    Including a selection of exercises, adjusted for this edition, at the end of each chapter, it offers a new and simpler treatment of the representability of recursive functions, a traditional stumbling block for students on the way to the Godel incompleteness theorems.

    The groups selected are peoples whose traditional cultures are uniquely their own. Each has distinctive patterns and practices; each has faced the challenge of an encroaching world, with differing results. Moreover, they often provide the prime illustrations of important concepts in introductory anthropology course including Azande witchcraft, Ju/'hoansi egalitarianism, Trobriand kula exchange, and Minangkabau matriliny. As such, this volume can stand alone as an introduction to central ethnographic concepts through these 15 societies, or serve as a valuable companion to anthropology texts. Many of the peoples presented are involved in the diaspora; some struggle to preserve old ways in new places. All sketches follow a logical, consistent organization that makes it easy for students to understand major themes such as history, subsistence, sociopolitical organization, belief systems, marriage, kinship, and contemporary issues.

    Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    . . Algebra's importance lies in the student's future. . . as essential preparation for the serious study of science, engineering, economics, or for more advanced types of mathematics. . . The primary importance of trigonometry is not in its applications to surveying and navigation, or in making computations about triangles, but rather in the mathematical description of vibrations, rotations, and periodic phenomena of all kinds, including light, sound, alternating currents, and the orbits of the planets around the sun. In this brief, clearly written book, the essentials of geometry, algebra, and trigonometry are pulled together into three complementary and convenient small packages, providing an excellent preview and review for anyone who wishes to prepare to master calculus with a minimum of misunderstanding and wasted time and effort. Students and other readers will find here all they need to pull them through.

    Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.

    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.

    This hilarious and informative book is designed for anyone who is sci-curious and wants to know more about the world around them, especially the elements of everyday science that other books ignore.

    In presenting a more inclusive canon of American literature, The Heath Anthology continues to balance the traditional, leading names in American literature with lesser-known writers and to build upon the anthology's other strengths: its apparatus and its ancillaries. Available in five volumes for greater flexibility, the Fifth Edition offers thematic clusters to stimulate classroom discussions and to show the treatment of important topics across the genres. The indispensable web site includes revised timelines, a multimedia gallery to support thematic clusters, and a searchable Instructor's Guide.