Fashion: The Collection of the Kyoto Costume Institute - A History from the 18th to the 20th Century


Akiko Fukai - 2002
    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

Fifty Fashion Looks that Changed the 1950s


Paula Reed - 2012
    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

Leatherworking Handbook: A Practical Illustrated Sourcebook of Techniques and Projects


Valerie Michael - 1993
    At last! A leather working book for amateurs by a top professional.Valerie Michael guides the leatherworker through techniques and projects, showcasing the very best of her knowledge and experience.After a thorough presentation of each of the key techniques - such as finishing edges, paring and hand stitching, making pockets, attaching studs and straps and decorating surfaces - there are ten projects, suitable for developing levels of skill, from belts and wallets to quilted work and three different types of leather bag.Not only is this book an ideal introduction to a centuries-old craft, but its comprehensive treatment of materials, tools and techniques makes it an invaluable work of reference.

Visual Merchandising: Windows and In-Store Displays for Retail


Tony Morgan - 2008
    Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Storyscaping: Stop Creating Ads, Start Creating Worlds


Gaston Legorburu - 2014
    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

The Fine Art of Cabinetmaking


James Krenov - 1977
    A bevy of topics, including the proper way to sharpen and hone tools, hollow grinding methodology, and obtaining proper grinding angles, are detailed in this comprehensive cabinet-making sourcebook. Lessons devoted to using and understanding various woods, including common or exotic pieces, learning how to read grain, and the pros and cons in working with air-dried wood versus kiln-dried wood, will educate any level of woodworker. Chapters devoted to resawing as well as problems and concerns due to moisture content and wood movement are also included.

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

How to Set Up and Run a Fashion Label


Toby Meadows - 2009
    In How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business.

Design-It-Yourself Clothes: Patternmaking Simplified


Cal Patch - 2009
    Finally, in Design-It-Yourself Clothes, former Urban Outfitters designer Cal Patch brings her youthful aesthetic to a how-to book. If you want to wear something you can’t find on store racks and make clothes that express your individual style, or if you’ve reached a sewing plateau and want to add pattern drafting to your repertoire, Design-It-Yourself Clothes is the book you have been waiting for.In five key projects (each with four variations)–a perfect-fitting dress, T-shirt, button-down shirt, A-line skirt, and pants–Patch shares the art of patternmaking. At its core, it’s much simpler than you think. Patch covers everything an intermediate sewer needs to know in order to become a fabulous fashion designer, from designing the patterns, taking your own measurements, and choosing fabrics to actually sewing the clothing. You will also learn how to stylize patterns by using darts, waistbands, patch pockets, and ruffles. Patch offers tips, explanations, options, and exercises throughout that will make the design process that much easier. But besides showing you how to create clothing from scratch, she also teaches you how to rub off patterns from existing clothing–so if you have a pair of pants that you love but are worn out, or you have your eye on a piece in the store with a prohibitive price tag, you can figure out how to get the looks you want by using your own two hands.

Think Like a Lawyer Don't Act Like One


Aernoud Bourdrez - 2013
    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

Yves Saint Laurent


Farid Chenoune - 2010
    Yves Saint Laurent, the first comprehensive retrospective of his life’s work, will accompany an exhibition of some 250 garments from the collection of the Fondation Pierre Bergé–Yves Saint Laurent at the Petit Palais in Paris. From his early days working under Dior and heading the House of Dior after his mentor’s death, to the opening of his first prêt a porter shop on the Rive Gauche and the debut of the Le Smoking tuxedo, to the muses he adored, Loulou de la Falaise and Catherine Deneuve among them, this volume reveals the breadth and scope of the designer’s entire career. With a preface by Pierre Bergé, author Faride Chenoune explores the sources of inspiration that drove Saint Laurent’s continuous innovation, drawing upon painting, sculpture, theater, opera, literature, and cinema.

Subversive Seamster: Transform Thrift Store Threads Into Street Couture


Melissa Alvarado - 2007
    Transform tacky bridesmaid gowns and pleated pants into picture-perfect tops, skirts and accessories. The two Melissas and a Hope deliver 30 great projects that are achievable for even the new sewer. "Subversive Seamster" is your secret roadmap to the jewels of thrifting and the ins and outs of refashioning. This book has shortcuts, tips, and secrets to the wide world of inexpensive, individualized fashion. Our clothes make a statement about who we are. What better way to say, "I am an individual!" than to wear one-of-a-kind items made out of other one-of-a-kind items? We derive the most fashionable satisfaction knowing that we are reusing and recycling what already exists in this material world--and looking darn good doing it!

Tim Gunn's Fashion Bible: The Fascinating History of Everything in Your Closet


Tim Gunn - 2012
    Crinolines and ruffs. Chain mailand corsets. What do these antiquated items have to do with the oh-so-twenty-first-century skinny jeans, graphic tee, and sexy pumps you slipped into this morning? Everything! Fashion begets fashion, and life—from economics to politics, weather to warfare, practicality to the utterly impractical—is reflected in the styles of any given era, evolving into the threads you buy and wear today. With the candidness, intelligence, and charm that made him a household name on Project Runway, Tim Gunn reveals the fascinating story behind each article of clothing dating back to ancient times, in a book that reads like a walking tour from museum to closet with Tim at your side. From Cleopatra’s crown to Helen of Troy’s sandals, from Queen Victoria’s corset to Madonna’s cone bra, Dynasty’s power suits to Hillary Clinton’s pantsuits, Tim Gunn’s Fashion Bible takes you on a runway-ready journey through the highs and lows of fashion history. Drawing from his exhaustive knowledge and intensive research to offer cutting-edge insights into modern style, Tim explains how the 1960s ruined American underwear, how Beau Brummell created the look men have worn for more than a century, why cargo capri pants are a plague on our nation, and much more. He will make you see your wardrobe in a whole new way. Prepare to be inspired as you change your thinking about the past, present, and future of fashion!

The Acorn Principle: Know Yourself, Grow Yourself


Jim Cathcart - 1998
    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

18th Century Embroidery Techniques


Gail Marsh - 2006
    In this book, Gail Marsh looks at some of the techniques and tools that embroiderers of the day used to create their stunning items of clothing.