Book picks similar to
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Squawk!: How to Stop Making Noise and Start Getting Results


Travis Bradberry - 2008
    In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.

UnBranding: 100 Branding Lessons for the Age of Disruption


Scott Stratten - 2017
    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

Managerial Accounting: Tools for Business Decision Making


Jerry J. Weygandt - 1999
    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

Andy & Me: Crisis and Transformation on the Lean Journey


Pascal Dennis - 2005
    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed


Kenneth H. Blanchard - 2018
    During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving.The primary message of SELF-LEADERSHIP AND THE ONE MINUTE MANAGER is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.

Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

Advertising for People Who Don't Like Advertising


KesselsKramer - 2012
    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

Good Is the New Cool: Market Like You Give a Damn


Afdhel Aziz - 2016
    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Microsoft Excel 2013 Power Programming with VBA


John Walkenbach - 2013
    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.

How to Work Without Losing Your Mind


Cate Sevilla - 2021
    Cate Sevilla is insightful, inventive and so supportive' Viv Groskop 'Entertaining and practical; moving and funny and, most importantly, a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author 'A timely and provocative book that is at once empathetic about the challenges work presents and empowering on how to overcome them' Bruce Daisley, author of The Joy of Work Bosses are maddening. Colleagues are profoundly irritating. And balancing family and work is daunting. So how do we balance success with sanity? How do we progress without burning out? Whether you're drowning in a toxic working environment, battling burnout, recovering from redundancy, or just struggling to figure out what you actually want from your career, Cate Sevilla is here to help coach you through the shittiness of your work day, and help you shift your relationship with your career.Having worked at giant corporations like Google (where her days consisted of aggressive bosses, complimentary pastries and lots of tears) and scrappy start-ups like The Pool (where she was Editor-in-Chief when it all went pear-shaped), Cate Sevilla has laboured through a lot of stressful and downright ridiculous work situations so that you don't have to. Drawing from lessons learned in her career and interviews with other women, How to Work Without Losing Your Mind is a relatable and reassuring guide to the messy, stressful and sometimes bizarre side of work that everyone experiences but no one talks about. It'll be your tonic after a long, hard working week, where you've ugly cried with your colleagues and are exhausted from endless video calls - and are wondering what the hell to do next.

Steve Jobs: His Own Words and Wisdom (Steve Jobs Biography)


Steve Jobs - 2011
    Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish."DESCRIPTIONA remarkable collection of quotations by one of the most influential visionaries of our time. Given up for adoption by his biological parents, and never having graduated from university, Steve Jobs subsequently became the most admired businessperson of his generation. A man who invented or revolutionized five major global industries (personal computer, music, film, mobile phone, and tablet computers), Steve Jobs was a brilliant, enigmatic, and flawed individual, whose personal contradictions were often overshadowed by his public persona.For the first time, his own words have been collected and edited by the Cupertino Silicon Valley Press in a special exclusive Kindle Edition.TABLE OF CONTENTSABILITY TO CHANGEACCEPTANCEADJUSTING WITH DIFFICULTIESADOBE FLASH MISTAKEANDROIDANTI-PORN APPSAPPLE INNOVATIONAPPLE LEGACYAPPLE SUPREMACYAPPLE'S BUSINESS STRATEGIESAPPLE'S DOWNFALLAPPRECIATIONAPPRECIATION OF LIFEBEING THE BESTBEING FRANKBEING UBIQUITOUSBEST FOR APPLEBETTER EXPERIENCEBORROWING IDEASBUILDING THE BESTBUSINESS IDEASBUSINESS SUCCESS IDEASBUSINESS TRANSITIONSBUYING MUSICCALLIGRAPHYCHALLENGE TO MICROSOFTCHANGECOMMUNICATING WITH FEELINGCOMPETITIONCOMPUTER AS SERVANT, GUIDE, AND AGENTCOMPUTER EFFICIENCYCOMPUTER LITERACYCOMPUTERSCONFIDENCE IN APPLE AS A COMPANYCONSUMERS AS THE USERCONTENTMENT AND ADVENTURECOOPERATIONCOURAGECREATING SOFTWARECREATIVITYCUSTOMER SATISFACTIONDEATHDESIGNING PRODUCTSDESKTOP METAPHORDETERMINATIONDISCIPLINEDISNEY'S SEQUELSDOING GREAT WORKDOING SOMETHING INSANELY GREATDROPPING OUTEDUCATIONEFFICIENCY THROUGH PROCESSEMPLOYMENTENCOURAGEMENTENTHUSIASMEXCELLENCEEXPOSUREFAITH IN PEOPLEFAITHFAMILY RELATIONSHIPFEDEX PACKAGE-TRACKING SYSTEMFOCUSFOLLOWING YOUR INSTINCTSFRIENDSHIPFUTURE PRODUCTSGETTING OLDGLOBAL ISSUESGOOD CONTENTGOOGLE RIVALRYHARD WORKH

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Lead from the Heart: Transformational Leadership for the 21st Century


Mark C. Crowley - 2011
    More than half of all workers hate their jobs. In fact, job satisfaction and employee engagement have been declining for twenty-two straight years.One hundred years ago, a job and a paycheck kept workers satisfied. Now, pay barely makes the list. Employees' needs have evolved dramatically. But our leadership practices have failed to keep up.In Lead From The Heart, Mark C. Crowley presents compelling new evidence that the solution leaders need lies in the last place traditional business would seek it: the human heart. Twenty-first-century employees need to feel... valued, respected, developed, and cared for. Their work has to matter. Recent scientific discoveries tell us that it's the heart, and not the mind, that drives human performance and achievement.Drawing on decades of experience as a senior leader for regional and national financial institutions, Mark C. Crowley offers proof that leaders who intentionally engage the hearts of their employees will be rewarded with uncommon (and highly sustainable) performance and achievement. We've seen centuries of evidence of what the heart can do in sports, art, and music. Business is next.Lead From The Heart, and your employees will follow

Do Fly: Find Your Way. Make a Living. Be Your Best Self


Gavin Strange - 2016
    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

Flip Your Future: How to Quit Your Job, Live Your Dreams, And Make Six Figures Your First Year Flipping Real Estate


Ryan Pineda - 2018
    Flip Your Future is for anyone wanting to break free from the nine to five and live the life of their dreams. Whether you're new or experienced in real estate investing, Flip Your Future will teach you everything you need to know about flipping houses to ensure maximum profitability—and security for your future.