A terrorist attack on Australian soil. For seventeen hours Islamic State-inspired gunman Man Haron Monis held his captives in a terrifying drama that paralysed Sydney and kept a nation glued to its television screens. Two hostages were killed and three seriously wounded. The others would have their lives changed for ever.Despite the police leadership declaring it was well prepared for a terrorist attack, many shortcomings on the night revealed a response that fell seriously short of that promise. Deborah Snow lays bare what happened behind the scenes in the cafe as the hostages tried to keep themselves alive while waiting for a police response that didn't come. She also takes us into the police command posts as communications, equipment and decision-making structures broke down. Hurtling towards its inevitable and tragic conclusion, Siege draws us into a vortex of police missteps, extraordinary bravery and profound grief to reveal what happened during that awful day. Shocking, compelling and revealing Siege will take its place as the classic account of these events.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

    Mistakes and misunderstandings. Perseverance and prosperity. This is the story of how a handful of explorers and settlers grew into one of the world’s greatest nations. With US History: An Overview of the Most Important People & Events. The History of United States: From Indians to Contemporary History of America, you’ll meet the leaders that founded and shaped a great nation including Christopher Columbus, George Washington, Benjamin Franklin, Thomas Jefferson, Andrew Jackson, Abraham Lincoln, Franklin Delano Roosevelt, Neil Armstrong, Buzz Aldrin, Richard Nixon and more. But, this short introduction to American History doesn’t stop at who and when. It follows the rollercoaster of events to show you how and why: Columbus’ discovery of an uncharted continent led to rapid colonization by Spanish and European nations. Fierce competition between the Spanish, French, English, and Portuguese divided the North American landmass into multiple territories. A series of great leaders founded a democracy that has withstood centuries of peace and turmoil. War, tragedy, and famine shaped the United States into a modern superpower. The United States Constitution continues to guide and shape the nation today. The major political parties of the past shaped the modern Republican and Democratic parties. This quick glimpse into the most significant people and events in American History reveals the mistakes that tore the country apart and the triumphs that rebuilt it. Start your journey through American History today with US History: An Overview of the Most Important People & Events. The History of United States: From Indians to Contemporary History of America. Scroll up to buy your copy.

    From his first days on the island he came to know and love fishing and the sea. For the next twelve years the famed author called the island his home. His years in Key West became the most crucial and prolific years of his life. During that period he wrote Death in the Afternoon, Green Hills of Africa, numerous important short stories, To Have and Have Not, and began For Whom the Bell Tolls. He also created and became his own living legend, self-consciously constructing the swaggering image known to the world as Papa.In the early 1970s journalist James McLendon seized the opportunity to interview Ernest Hemingway’s Key West friends who remained alive. A Key West resident himself, McLendon wrote this book by combining his knowledge of the island with his conversations and with the extensive Hemingway-related material held by the Monroe County Public Library. McLendon recreates the slow-paced, sub-tropical setting, the island’s Depression years, and the people and places that infused and inspired Hemingway. These were the years that saw his love affair with Martha Gellhorn and the crumbling of his marriage to Pauline Pfeiffer. Beyond letters and legal documents, too little of the Hemingway era in Key West is found in biographical studies. Because this book was first published in 1974, much of what exists in those studies today is derived from this manuscript. This book gives us a penetrating look at the significance of the Key West era in Hemingway’s career. James McLendon was a columnist for the Key West Citizen, a creative writing instructor and a freelance writer. His dispatches and articles appeared in various U.S. newspapers and magazines, including UPI wire services, the Christian Science Monitor and Writers Digest.

    He spoke to his pregnant wife on the telephone before he began his evacuation after the South Tower fell. Sensing something ominous, Pasquale crouched down and huddled into a corner of the stairwell as the 110-story tower came crashing down around him. He survived the tower collapse and woke up in the open air hours later on The Pile, a stack of debris seven stories high. The firemen who rescued Pasquale shared his remarkable story of survival with the media, as did others who cared for him that day. His story became a myth, an urban legend, and an enigma that gave rise to much speculation. Here he tells his story in captivating detail of falling and "surfing' the collapse of the North Tower.Visit www.911surfer.com for more details.

    We remember Gettysburg as, perhaps, the biggest, bloodiest, and most important battle ever fought-the defining conflict in American history. But how much truth is behind the legend?In These Honored Dead, Thomas A. Desjardin, a prominent Civil War historian and a perceptive cultural observer, demonstrates how flawed our knowledge of this enormous event has become, and why. He examines how Americans, for seven score years, have shaped, used, altered, and sanctified our national memory, fashioning the story of Gettysburg as a reflection of, and testimony to, our culture and our nation.

    In Lead Like a PIRATE, education leaders Shelley Burgess and Beth Houf map out the character traits necessary to captain a school or district. You'll learn where to find the treasure that's already in your classrooms and schools--and how to bring out the very best in your educators. What does it take to be a PIRATE Leader? Passion--both professional and personal A willingness to Immerse yourself in your work Good Rapport with your staff, students and community The courage to Ask questions and Analyze what is and isn't working The determination to seek positive Transformation And the kind of Enthusiasm that gets others excited about education The ultimate goal for any education leader is to create schools and districts where students and staff are knocking down the doors to get in rather than out. This book will equip and encourage you to be relentless in your quest to make school amazing for your students, staff, parents, and communities. Are you ready to set sail?

    'Poster child: the Kemba Smith story' chronicles how she went from college student to drug dealer's girlfriend to domestic violence victim to federal prisoner. Kemba shares her story of how making poor choices blinded by love and devotion can have long-term consequences. Kemba's case drew support from across the nation and the world. Often being labeled the 'poster child' for reversing a disturbing trend in the rise of lengthy sentences for first-time, non-violent drug offenders, Kemba's story has been featured on CNN, Court TV, 'Nightline', 'Judge Hatchett', 'The Early Morning Show', and a host of other television programs.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    Since his death at just 51 from pancreatic cancer, this has been the accepted view of a national hero. But how much do we really know of England’s only World Cup-winning skipper? We all know that Bobby Moore was an extraordinary captain and defender, but alongside his legendary feats on the pitch he knew scandal, death threats, bankruptcy business, and the sack. He divorced after a long affair, was rumored to have friends in the East End underworld, and he loved a drink. The tragedy of his life was to be ignored by soccer in his latter years and to drift into obscurity. After he applied to be England manager, the FA didn’t even bother to send a rejection letter. There was no job in the game and, famously, no knighthood. As well as the undeniable moments of glory, this long overdue, definitive biography won’t shy away from the grit. Tracing his journey from the East End to a pedestal outside Wembley Stadium, it will, for the first time, look at Moore’s life from all sides, through the testimony of teammates, rivals, family, and friends. What was Moore like to play with, to drink with? What was he like as a husband, father, opponent, and captain? A struggling manager and a failed businessman? This book will tell the story of an Essex boy who became the patron saint of English soccer, revealing a lifetime of intrigue, triumph, and tragedy in between.

    Without artful instruction, many students will never acquire the literacy skills they need not only to meet Common Core Standards but also to meet the challenges this brave new world is sure to deal them." -Carol JagoAgain and again the Common Core Standards state that students must read "proficiently and independently" but how do we achieve this when students are groaning about having to read demanding literature and looking for ways to pass the class without turning pages? Carol Jago shows middle and high school teachers how to create English classrooms where students care about living literate lives and develop into proficient independent readers. With 50% new material, With Rigor for All, Second Edition features: integration of the Common Core State Standards as teaching touchstones YA lit pairings with classic texts to aid comprehension for middle and high school students tips to motivate reluctant readers with immersion, encouragement, and small steps a study guide and guidelines for curriculum development. Students need books that mirror their own experiences and if you teach literature that you love, your students will be more likely to love it too. Let Carol show you how to create an individually designed curriculum in which students read literary works of comparable quality, complexity, and range and enjoy doing it!

    Moss and Susan M. Brookhart contend that improving student learning and achievement happens in the immediacy of an individual lesson--what they call today's lesson--or it doesn't happen at all.The key to making today's lesson meaningful? Learning targets. Written from students' point of view, a learning target describes a lesson-sized chunk of information and skills that students will come to know deeply. Each lesson's learning target connects to the next lesson's target, enabling students to master a coherent series of challenges that ultimately lead to important curricular standards.Drawing from the authors' extensive research and professional learning partnerships with classrooms, schools, and school districts, this practical book- Situates learning targets in a theory of action that students, teachers, principals, and central-office administrators can use to unify their efforts to raise student achievement and create a culture of evidence-based, results-oriented practice. - Provides strategies for designing learning targets that promote higher-order thinking and foster student goal setting, self-assessment, and self-regulation. - Explains how to design a strong performance of understanding, an activity that produces evidence of students' progress toward the learning target. - Shows how to use learning targets to guide summative assessment and grading. Learning Targets also includes reproducible planning forms, a classroom walk-through guide, a lesson-planning process guide, and guides to teacher and student self-assessment.What students are actually doing during today's lesson is both the source of and the yardstick for school improvement efforts. By applying the insights in this book to your own work, you can improve your teaching expertise and dramatically empower all students as stakeholders in their own learning.

    The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career.Offers a framework for adopting the principles of values-based leadership--self-reflection, balance, true self-confidence, and genuine humility--to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subjectLively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed.

    Book by Fay, Charles, Fay, Jim, Cline, Foster W.