Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

    Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.   In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

    The author shares his wisdom and experiences from his illustrious career as one of India Inc’s longest-serving CEOs. In his trademark straightforward and lucid style, he shares lessons and learnings on each of the ten dilemmas. The book also contains insights and perspectives from twenty-four highly experienced professionals.A successful career is not a straight line; it has many twists and turns where you are faced with difficult choices. Practical and inspiring, The Right Choice will help you navigate these difficult situations-and win in your career.

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    Questioning—deeply, imaginatively, "beautifully"—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged—and, in fact, is sometimes barely tolerated.And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a "beautiful question."Berger explores important questions, such as:- Why aren't we nurturing kids' natural ability to question—and what can parents and schools do about that?- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?- And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own "beautiful questions."

    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

    It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, includingYour top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest valueTo become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

    Imagine a company whose top executives, in a quest to create the most "fun" workplace ever, obliterate labor-management divisions and push decision-making responsibility down to the plant floor. Could such a company compete in today's bottom-line corporate world? Could it even turn a profit? Well, imagine no more.In Joy at Work, Dennis W. Bakke tells the true story of this extraordinary company--and how, as its co-founder and longtime CEO, he challenged the business establishment with revolutionary ideas that could remake America's organizations. It is the story of AES, whose business model and operating ethos -"let's have fun"-were conceived during a 90-minute car ride from Annapolis, Maryland, to Washington, D.C. In the next two decades, it became a worldwide energy giant with 40,000 employees in 31 countries and revenues of $8.6 billion. It's a remarkable tale told by a remarkable man: Bakke, a farm boy who was shaped by his religious faith, his years at Harvard Business School, and his experience working for the Federal Energy Administration. He rejects workplace drudgery as a noxious remnant of the Industrial Revolution. He believes work should be fun, and at AES he set out to prove it could be. Bakke sought not the empty "fun" of the Friday beer blast but the joy of a workplace where every person, from custodian to CEO, has the power to use his or her God-given talents free of needless corporate bureaucracy.In Joy at Work, Bakke tells how he helped create a company where every decision made at the top was lamented as a lost chance to delegate responsibility--and where all employees were encouraged to take the "game-winning shot," even when it wasn't a slam-dunk. Perhaps Bakke's most radical stand was his struggle to break the stranglehold of "creating shareholder value" on the corporate mind-set and replace it with more timeless values: integrity, fairness, social responsibility, and a sense of fun.

    Advances in technology, shifts in demographics, and developments in global politics will all play a part in dramatically transforming our future. But this book is not about predicting the future-it's about understanding the principles that will shape it. Scores of youth-oriented church-planting movements have come and gone quickly over the last century, many of them with the potential to literally change the world for Christ. Unfortunately, most didn't survive because they were unable to maintain what made them so effective in their first twenty years.The same mission, values, and culture that inspire movements must also sustain them. Simple to say. Not so easy to do. 100 Years From Now explores the importance of understanding mission, values, and culture in order to grow and sustain a movement for generations."100 Years from Now invites a truly global conversation on what the Spirit is saying to the churches about God's mission for every nation." -Dr. Timoteo Gener, President and Professor of Theology, Asian Theological Seminary

    I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.

    In the phar­maceutical industry, it’s Merck. In discount retail, it’s Family Dollar. It used to be Wrig­ley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express in trucking or Linear Technology in semiconductors. How do these exceptional companies deliver superior perfor­mance over the long run despite facing the same constraints as competitors? What are they doing differently? What can we learn from them? Michael E. Raynor and Mumtaz Ahmed have analyzed data on more than 25,000 com­panies spanning forty-five years. Their five-year study began with a sophisticated statistical analysis to identify which companies have truly exceptional performance, 344 in all. In collaboration with teams of researchers, Raynor and Ahmed then put a carefully chosen representative sample of twenty-seven com­panies under the microscope to uncover what made the stand-out performers different. They found that exceptional companies, when faced with difficult decisions, follow three rules:Better before cheaper. They rarely compete on price.Revenue before cost. They drive profits through price and volume, not thrift.There are no other rules. Everything else is up for grabs, and they are willing to change anything to remain true to the first two rules. The rules provide an indispensable compass that any company can use to chart its own path to greatness. Is it better to keep price down or invest in creating value that commands a higher price? Should you focus on talent and develop­ing the abilities of your people or build processes to extend the capabilities of your organization? How about acquiring a sizable competitor to secure economies of scale—or a small start-up to gain access to new technology? According to Raynor and Ahmed, the right answers to these and just about every other question are the ones most closely aligned with the rules. The Three Rules is built on a powerful combina­tion of large-scale data analysis and in-depth case studies. Its guidance will increase the chance that your organization can become truly exceptional.

     What Church Leaders are Saying About Church Growth Flywheel: “Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don't miss this book!” - Clay Scroggins, Lead Pastor, North Point Community Church “Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia “Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff.” - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church “What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn’t want to see more lives changed by Christ!” - Sonja Waltman, Executive Director of Ministries at LCBC Church “Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today.” - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church “I’ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That’s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group “Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive.