YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    With 1,000 pages and more than 20 chapters, it has everything you need to prepare for the SAT.The best-selling Official SAT Study Guide is now available with a companion DVD featuring:o Additional Bonus official SAT test with exclusive online access to answer explanations..o SAT Test Timer – virtual proctor and timed SAT test taking experience that allows students to hear actual instructions and take timed full length practice tests.o Exclusive video content featuring: • Math Concepts review video, educator-led step-by-step sample problem solving, with review and explanation of useful math concepts across the 4 main math topic areas covered in the test • Skills Insight Overview Video will help students learn more about the benefits of this free College Board tool o Additional practice tools and test day resources such us Math Concept Reference Guide and Test Day ChecklistIncluded in the book:o 10 official SAT practice tests with exclusive access to online answer explanationso Detailed descriptions of math, critical reading, and writing sections of the SAT o Targeted practice questions for each SAT question type o Practice essay questions, along with sample essays and annotations o Free online score reports

    Substitute Teaching from A to Z is a one-stop resource, whether you're a full-timer, just breaking in, or starting out as a career educator. Reinforced with true life tales from real substitute teachers and the stories of how they solved their biggest challenges, this book is a comprehensive guide written by a veteran teaching expert who specializes in training subs.You'll learn insider tricks on how to:Show school administrators you have the right stuff for the jobChoose the most appropriate grades, subjects, and school districts for youForge great relationships with everyone you work withLand the best classroom assignmentsFace a new class with confidenceMaintain discipline, work without a lesson plan, and much more

    People talk about it like it’s so easy. But how do you do it in a way that fits your style, protects your relationship with baby and actually works? Don’t worry, I’ll tell you. In this quick and easy guide, I’ll distill all the basics from the best resources out there on baby sleep. I skip the parent shaming and a ton of fluff that the other books are filled with, and I’ll give you the best cliff’s notes version out there so that in an hour or so you can be a sleep-expert, too. I'll explain why sleep is so important, and tell you the biggest secret out there about smooth sleep training (hint: it has nothing to do with how much crying you can tolerate). Parenting isn’t one size fits all, so I give you three solid options that can fit anyone’s paradigm and I'll walk you through a 14-day plan to revolutionize sleep for everyone. What are you waiting for? Let's get your sleep on!

    The trial itself was sensational enough to attract the attention of the world’s largest association of professional forensic investigators. At the start, everyone expected a ‘guilty’ verdict. His fingerprints were at the scene, the murder weapon was in his car and a blood stain in the bathroom was matched to one of his shoes. And yet, he was acquitted and is now suing the Minister of Police, saying that the evidence was fabricated. Altbeker witnessed the trial, and looks closely at how the justice system failed both van der Vyver and Lotz.

    His encounters with blueberries, bell curves, and smelly eighth graders lead him to two critical discoveries. First, we have a systems problem, not a people problem. We must change the system to get the graduates we need. Second, we cannot touch the system without touching the culture of the surrounding town; everything that goes on inside a school is tied to local attitudes, values, traditions, and beliefs. Drawing on his work in hundreds of districts, Jamie offers teachers, administrators, board members, and their allies a practical program to secure the understanding, trust, permission, and support they need to change the system and increase student succes

    This book is the first training experience ever created to help School Counselors learn to use MI in their unique context. Written by a real-life School Counselor, this work is a powerfully practical explanation of MI ideas and techniques. Loaded with actual examples from the school context, the book is designed to help busy School Counselors learn these tools in a quick and enjoyable way. Students need help accessing their own motivation to improve grades, grow relationships, kick bad habits, and pursue deeply meaningful lives. School Counselors are perfectly positioned to help them do so, and MI is the tool they need.

    She offers little nuggets of gold while reminding us to point some of our kindness and love inwards.' Giovanna Fletcher, bestselling author of Happy Mum, Happy Baby 'Anna is breath of fresh air - relatable, funny and wise' Sarah Turner, bestselling author of The Unmumsy MumBaby-proof the house; panic-proof the mum.Do you overthink what you said to the mum in the supermarket queue? Is your internal dialogue more critical than kind? Perhaps you wake to check your baby is breathing, or the sight of a rash sends you down an internet search rabbit hole. Whatever your level of anxiety, however much it impacts your life, this book is for you.Anxiety is making motherhood a less pleasant, more fraught and pressured experience, and we do not have to accept joy-sapping worry and energy-draining overthinking as part of the motherhood job description. In Mind Over Mother, Anna Mathur, psychotherapist and mum of three, explains how to:* Understand anxiety, why it affects you and what to do about it* Make your mind a kinder, calmer, happier place to be* Transform your motherhood experience by addressing your thinkingThe most powerful tool Anna has to communicate this isn't the letters after her name, it is the fact that she is open about her own experience of maternal anxiety. By sharing her journey, she gives you the confidence to reframe yours.Mind Over Mother is full of light bulb moments of realisation. It will have you learning, laughing and loving yourself through the journey of motherhood. You will learn to address the most important conversation you'll ever have - the one inside your head, because investing in your mental health is the best gift you can offer yourself and your child.

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

    A results-only classroom is rich with individual and cooperative learning activities that help students demonstrate mastery learning on their own terms, without being constrained by standards and pedagogy.By embracing results-only learning, you will be able to transform your classroom into a bustling community of learners in which?* Students collaborate daily on a number of long-term, ongoing projects.* Students receive constant narrative feedback.* Yearlong projects target learning outcomes more meaningfully than worksheets, homework, tests, and quizzes.* Freedom and independence are valued over punitive points, percentages, and letter grades.* Students manage themselves and all but eliminate the need for traditional classroom management.Learn how your students can take charge of their own achievement in an enjoyable, project-based, workshop setting that challenges them with real-world learning scenarios--and helps them attain uncommonly excellent results.

    The secret to lower scoring is to sink more putts of eight feet or less while consistently lagging long putts close to the hole to avoid three putting. The Bulletproof Putting System teaches you to do exactly that, in five easy lessons. Written for the recreational golfer who has limited practice time and no desire to become a slave to the game, Bulletproof Putting in Five Easy Lessons will help you •Read greens more accurately and visualize the correct roll paths for your putts•Make a dependable putting stroke that hits the ball where you aim•Ingrain your bulletproof pre-shot and in-shot routines to increase confidence•Master the four types of putts: slam dunk, drillable, drainable, and lag•Utilize precious practice and warm up time to your best advantage. Bulletproof Putting in Five Easy Lessons is written in an approachable style by Michael McTeigue, former Northern California PGA Teacher of the Year and author of the popular full-swing instruction classic, The Keys to the Effortless Golf Swing. Michael conducted thousands of golf lessons as a PGA professional at Bel Air Country Club, Riveria Country Club, and Palos Verdes Golf Club in California. His beautifully illustrated new book will improve your putting and enrich your enjoyment of the game. Bulletproof Putting in Five Easy Lessons is certain to become a treasured favorite in your golfing library.

    Encouragement. Sanity. On any number of homeschooling days, I've needed all three. It's not that homeschooling is an unwanted chore. Homeschooling my children is one of my greatest joys. It's a privilege. I'm so incredibly blessed by this undertaking. And I'm challenged. I'm pulled. I'm stretched. I'm growing. I'm finding my reheated coffee in the microwave at 2 p.m. wondering where the morning went. Trying hard to soak up the sweet and sacred moments with these souls and miss stepping on the Lego pile in the process. Friend, I'm sure you've felt the same. The pages of Hope for the Heart of the Homeschool Mom is a collection of encouragement to prayerfully strengthen your soul for this God-given journey. A journey that's beyond stretching and beyond worth it.

    The accompanying CD includes a practice exam with 200 original questions created by PMPINABOX.