Book picks similar to
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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster Win More Business
Richard Maxwell - 2007
Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.
Wealth Exposed: This Short Argument I Overheard Made Me A Fortune... Can It Do The Same For You?
M.J. DeMarco - 2020
And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire— many times over. Delivered in a raw narrative form, step into my shoes as a depressed limousine driver and five-time failed entrepreneur. Witness the argument as I did, an argument that exposed wealth’s guiding first-principles. An transcendent story of sacrifice, immutable regret, and life-changing insight... a poignant tale relevant in an year, any economy, or any country. Discover the right questions and you’ll discover the right answers— answers that will set you free. Based on a true story.
Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business
Tycho Press - 2015
This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings
Connect Using Humor and Story: How I Got 18 Laughs 3 Applauses in a 7 Minute Persuasive Speech
Ramakrishna Reddy - 2016
Imagine how you would feel when people are cheering, applauding and saying ‘wow’ after your presentation. What if you could give a speech and an audience member comes and says, “I felt you were just talking to me”. Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his 5th book ‘Connect with Humor and Story’. This is not theory. It’s absolute content based on his research, his experience and his testing. In this book, you’ll learn: How to convert a real world experience into a humorous story that can be delivered in a speech How to synergize a story and speech structure by using SST technique How to open a speech with a story in ‘the right’ way (many get it wrong all the time) A proven thesis to maximize and virtually guarantee your success to create humor Seven humor devices that you MUST know to leverage the humor creation process (if you know this, you can derive humor out of anything) The best-kept secret to create the persuasive effect in the audiences mind (you might know what it is but you'll learn how to use it) How to craft a message that does not look preachy yet persuade your audience (do this and you are going to Rock on stage) What it takes to create applause during the course (not after) of the speech Eleven Editing strategies that nobody teaches Twelve Execution strategies that is rarely talked…. Buy this book NOW to create a connection with the audience through story and humor Pick up your copy today by clicking the BUY NOW button at the top of this page
You Can Choose to Be Rich
Robert T. Kiyosaki - 2008
Kiyosaki. What the Rich do that the Poor and Middle Class do not! If you are a financial tard like I was, you should invest in the program-I did, and am glad I did! It covers the beginning basics of financial awareness, with exercises, examples and tons of info that will kick you in the seat and motivate you to get going! - JR, Rich Dad community member This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The program contains a 3 spiral Home Study Course Binders, the "60 Minutes to Getting Rich! ~ A Personal Seminar From Robert T. Kiyosaki" DVD, and the "Get Ready to be Rich!" audio CD. Stop living from paycheck to paycheck and enjoy the power of having money work for you.
The Dividend Mantra Way: Achieving Financial Independence By Living Below Your Means And Investing In Dividend Growth Stocks
Jason Fieber - 2015
From the founder of Dividend Mantra, this is a definitive guide on why you should aim to achieve financial independence early in life and how to actually get there. It includes information on my background, the strategies I've used to grow my wealth from below zero to well into the six figures, and practical, nuts-and-bolts advice. I've written over 650 articles, and this book includes some of my most useful, inspirational, and evergreen content I've ever put out there. If you're looking for information on how to execute a a real-life journey to financial independence in real-time, this is the book for you. I describe why you should aim for financial independence and I explore the idea of true sacrifice. I also discuss the 4% safe withdrawal rate, index funds, the power of dividends and dividend growth, living below your means, and how to analyze and value stocks. I've been featured in major media, including USA Today, CNBC, Today, Yahoo, and Mr. Money Mustache. I'm hoping this book inspires you. Living below your means and investing your excess capital into high-quality companies that pay and grow dividends is not only an incredibly easy and fun way to achieve financial independence early in life, but also incredibly robust.
Ninja Selling: Subtle Skills. Big Results.
Larry Kendall - 2017
He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Donny Deutsch's Big Idea: How To Make Your Entrepreneurial Dreams Come True, From The AHA Moment To Your First Million
Donny Deutsch - 2008
But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
Greg Crabtree - 2011
It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue.
The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
Justin Donald - 2020
Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth
Danny Iny - 2015
If you've tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail. It also tells the stories of many who have learned and executed the process. They're proof that the opportunity to teach and grow rich doesn't favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom.
To begin, you'll learn how to:
Address the common obstacle that keeps others from teaching online: confidence Determine your potential for becoming an online course creator Use co-creation to create an online course people will pay for and that will produce the outcomes they desire
Following this blueprint, you'll also learn how to:
Find a hyper-narrow and specific topic for your first (pilot) online course and validate it
Write a single-page curriculum with the flexibility for co-creating your course with your pilot students
Sell your pilot course even before you've built it and even if you don't have an audience
Address different learning modalities and deliver an online course
Gather meaningful feedback from your students and use them to keep making your courses better
Lather, rinse, and repeat the process until you have an Education Empire
Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love
James Schramko - 2017
It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack.
~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0
James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out!
~ Jonathan Mizel
In Work Less, Make More, James proves that keeping your business strategy simple produces far greater success (and happiness) than if you focus only on 'hustling'.
~ John Reese
James possesses a 'no-holds barred' approach to business which frees him to think outside ingrained assumptions regarding one's current realities and future opportunities. His candid advice in Work Less, Make More provides bold and practical wisdom for any person, of any vocation, who wants to lift the lid on their creative potential and move into unexplored territories of freedom and opportunity.
~ Ian Freestone
I found Work Less, Make More--part memoir, part how-to guide--to be truly extraordinary! James brings his unique analytical insights about how to think regarding complex issues in business. He describes the systems that he has designed to shape both meaningful work and relationships,as well as, a life worth living. Now isn't that what we all want? So many authors attempt to "motivate" you,without giving any real instruction. I find that James provides both. Every page is full of so many principles, wisdom and insights--and I love how James incorporates his history and his life in such a thoughtful way. His book has already changed how I think about making decisions in my life and in my business. It's a must read. Highly recommended.
~ Tim Papadopoulos
---- In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook: MY GOALS … create automated income so that I am independently wealthy and enjoy my life passionately. Within three years, he’d built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours. Significantly. This freed them up to spend more time living. It’s easy to think working less and making more is something available only to a blessed few. But James has proven over and over again that this is not the case. All you require is: • An open mind, • The ability to focus on what’s important, • An understanding of business models, and • A willingness to challenge your assumptions. Work Less, Make More will break down all the barriers standing between you and the above. It will teach you how to effectively leverage yourself, your team and your business via: • Increasing your personal effectiveness • Planning and goalsetting • Learning focus and the power of 64:4 • Building a team • Creating an offer that converts • Leveraging the Profit Formula to boost cash flow • Understanding the importance of Customer Lifetime V
Introduction to Business [With Booklet]
Jeff Madura - 1997
This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter - 1980
Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
How to Develop Self Confidence and Improve Public Speaking
Dale Carnegie - 2018
Carnegie harbored a strong love and passion for public speaking from a very early age and was very proactive in debate in high school. He went to the Warrensburg State Teachers College and later onwards became a salesman for Armour and Company in Nebraska. He also moved to New York in the pursuit of a career in acting and gave classes in public speaking at the Young Men's Christian Association.During the early 1930's, he was renowned and very famous for his books and a radio program. When 'How to Win Friends and Influence People' was published in 1930. It became an instant success and subsequently became one of the biggest bestsellers of all time. It sold more than 10 million copies in many different languages. He also began work as a newspaper columnist and formed the Dave Carnegie Institute for Effective Speaking and Human Relations, with several branches globally.Carnegie loved teaching others to climb the pillars of success. His valuable and tested advice was used in many domains and has been the inspiration of many famous people's success. One of the core ideas in his books is that it is possible to change other people's behavior by changing one’s reaction to them. The most famous and cited maxims in the book are "Believe that you will succeed, and you will," and "Learn to love, respect and enjoy other people."