From Poop To Gold: The Marketing Magic of Harmon Brothers


Chris Jones - 2018
    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online


Amanda Cook - 2017
    The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.

The Game Changers: 20 extraordinary success stories of entrepreneurs from IIT Kharagpur


Rahul Kumar - 2012
    The entrepreneur shuns the comfort of a cushy corporate job and a seven-figure salary to set sail on unchartered waters with a single-minded zeal and only an idea as an anchor. But it is this idea and passion that makes all the difference and catapults him into a world of infinite possibilities.The Game Changers brings to you 20 success stories of IITians who went on to live the big dream. These include: Suhas Patil, Vijay Kumar, Vinod Gupta, Sam Dalal, Sridhar Mitta, Arjun Malhotra, Kiran Seth, Prabhakant Sinha, Ranbir Singh Gupta, Bikram Dasgupta, Praful Kulkarni, Sunil Gaitonde, Anand Deshpande, Arvind Kejriwal, Harish Hande, Anuradha Acharya, Venkata Subramanian, Bikash Barai, Vikram Kumar, and Krishna Mehra.With a Foreword by Dr Duvvuri Subbarao, Governor of the Reserve Bank of India, and an Introduction by Dr Damodar Acharya, Director, IIT Kharagpur, this book marks sixty golden years of India’s finest institute. Come, be a part of their journey, get inspired to dream, and make your own story.

Stanley Donwood: There Will Be No Quiet


Stanley Donwood - 2019
    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

Scatterling of Africa: My Early Years


Johnny Clegg - 2021
    Suspended for a few seconds, they float in their own space and time with their own hidden prospects. For want of a better term, we call these moments “magical” and when we remember them they are cloaked in a halo of special meaning.’For 14-year-old Johnny Clegg, hearing Zulu street music as plucked on the strings of a guitar by Charlie Mzila one evening outside a corner café in Bellevue, Johannesburg, was one such ‘magical’ moment. The success story of Juluka and later Savuka, and the cross-cultural celebration of music, language, story, dance and song that stirred the hearts of millions across the world, is well documented. Their music was the soundtrack to many South Africans’ lives during the turbulent 70s and 80s as the country moved from legislated oppression to democratic freedom. It crossed borders, boundaries and generations, resonating around the world and back again. Less known is the story of how it all began and developed. Scatterling of Africa is that origin story, as Johnny Clegg wrote it and wanted it told. It is the story of how the son of an unconventional mother, grandson of Jewish immigrants, came to realise that identity can be a choice, and home is a place you leave and return to as surely as the seasons change.

Think Like a Lawyer Don't Act Like One


Aernoud Bourdrez - 2013
    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

King Larry: The Life and Ruins of a Billionaire Genius


James D. Scurlock - 2012
    Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .

Artist Management for the Music Business


Paul Allen - 2007
    You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients.The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website.A peer reviewer for Artist Management for the Music Business proclaimed ."this is going to be an excellent text. It contains many unique insights and lots of valuable information." This is essential reading for managers, students, and artists in the music business.

The Frugal Book Promoter: How to Do What Your Publisher Won't


Carolyn Howard-Johnson - 2004
    Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

10 1/2 lessons from Experience: Perspectives on Fund Management


Paul Marshall - 2020
    

Choosing Colors: An Expert Choice of the Best Colors to Use in Your Home


Kevin McCloud - 2003
    Each palette--which includes anywhere from 6 to 16 color swatches--forms a blueprint for a unique decorative scheme. A palette based on old Chinese silk, for example, is seen reinterpreted in a contemporary New York apartment. Plus, each palette features gorgeous photographs that bring the color scheme to life, along with invaluable advice and tips for using the colors to transform a room. Readers will also find manufacturers' paint references and numbers, lists of suppliers, and much more. The ultimate color sourcebook!

The Acorn Principle: Know Yourself, Grow Yourself


Jim Cathcart - 1998
    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

The Parable Of Dollars: Proven Strategies For Your Financial Success


Sam Adeyemi
    The word "talent" by it's use in present times connotes the inherent gifts and abilities in people, hence the parable has been used to teach on the stewardship of our God-given gifts and talents. However, the talent as used in this parable was a currency in biblical times just as the dollar is in our days. A second look at this parable shows that it contains powerful secrets for financial abundance. This book is intended on one hand to be a reminder of the things you may have learnt on finances from the Bible. On the other hand, it is intended to ignite a spark in your heart to take practical steps towards wealth creation. It goes a little beyond conventional teachings on giving, to cultivating wealth-building habits like saving, investing and entrepreneuring. It ends with supernatural wealth building principles through addiction to the Kingdom of God. In this book and the included workbook you will discover how to: Build a Wealth Mentality Develop Financial Intelligence Break the poverty cycle in your life Make, Multiply and Manage Your Money God's way through wise investments Discover and Develop your God-given gifts and abilities to release your financial increase

Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)


Artemis Caro - 2017
    As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn: A Brief History of Blockchain Technology Blockchain Basics: Managing Digital Transactions What is a Distributed Ledger? Blockchain Beyond Bitcoin Implications Of Blockchain: Big Data, Privacy & Personal Data Profiting from Blockchain Technologies Limitations & Challenges of Blockchain The Future of Blockchain For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets. This is ALL About To Change... Make sure you take action and join the Financial Revolution by reading this book!

Introduction to Personal Branding: 10 Steps Toward a New Professional You


Mel Carson - 2016
    It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com