management

    Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks.The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples.The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's MarketplaceIncludes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.

    Given the new normal, how do you plan for a future filled with prosperity, health, and happiness? As a companion to What Color Is Your Parachute?, the world’s best-selling career book, What Color Is Your Parachute? for Retirement offers both a holistic, big-picture look at these years as well as practical tools and exercises to help you build a life full of security, vitality, and community.This second edition contains updates throughout, including a section on Social Security, an in-depth exercise on values and how they inform your retirement map, and the one-of-a-kind resource for organizing the sea of information on finances and mental and physical health: the Retirement Well-Being Profile. More than a guide on where to live, how to stay active, or which investments to choose, What Color Is Your Parachute? for Retirement helps you develop a detailed picture of your ideal retirement, so that—whether you’re planning retirement or are there already—you can take a comprehensive approach to make the most of these vital years.From the Trade Paperback edition.

    Using AWS, you can develop applications quickly and then deploy them to a cloud environment that scales on demand. And with several AWS deployment services to choose from, you can create a deployment solution that gives you the right mix of automation and control. This documentation is offered for free here as a Kindle book, or you can read it online or in PDF format at http://docs.aws.amazon.com/gettingsta....

    If you have not yet bought the original copy, make sure to purchase it before buying this unofficial summary from aBookaDay. SPECIAL OFFER $2.99 (Regularly priced: $3.99) OVERVIEW This review of The Big Short: Inside the Doomsday Machine by Michael Lewis provides a chapter by chapter detailed summary followed by an analysis and critique of the strengths and weaknesses of the book. The main theme explored in the book is how corruption and greed in Wall Street caused the crash of the subprime mortgage market in 2008. Despite being completely preventable, the big firms in Wall Street chose to ignore the oncoming fall in favor of making money. Michael Lewis introduces characters—men outside of the Wall Street machine—who foresaw the crisis and, through several different techniques, were able to predict how and when the market would fall. Lewis portrays these men—Steve Eisman, Mike Burry, Charlie Ledley, and Jamie Mai—as the underdogs, who were able to understand and act upon the obvious weaknesses in the subprime market. Lewis’s overall point is to demonstrate how the Wall Street firms were manipulating the market. They used loans to cash in on the desperation of middle-to-lower class Americans, and then ultimately relied on the government to bail them out when the loans were defaulted. Using anecdotes and interviews from the men who were involved first-hand, the author makes the case that Wall Street, and how they conducted business in regards to the subprime mortgage market, is truly corrupt beyond repair, and the men he profiles in this novel were trying to make the best out of a bad situation. By having the words from the sources themselves, this demonstrates Lewis’s search for the truth behind what actually happened. Ultimately, we as an audience can not be sure if the intentions of these underdogs were truly good, but Lewis does an admirable job presenting as many sides to the story as possible. The central thesis of the work is that the subprime mortgage crisis was caused by Wall Street firms pushing fraudulent loans upon middle-to-lower class Americans that they would essentially not be able to afford. Several people outside of Wall Street were able to predict a crash in the market when these loans would be defaulted on, and bought insurance to bet against the market (essentially, buying short). Over a time period from roughly 2005-2008, the market crashed and huge banks and firms lost billions of dollars, filed for bankruptcy, or were bailed out by the government. These men, the characters of Lewis’s novel, were able to bet against the loans and made huge amounts of money, but it was not quite an easy journey. Michael Lewis is a non-fiction author and financial journalist. He has written several novels—notably Liar’s Poker in 1989, Moneyball in 2003, and The Blind Side in 2006. Born in New Orleans, he attended Princeton University, receiving a BA degree in Art History. After attending London School of Economics and receiving his masters there, he was hired by Salomon Brothers where he experienced much about what he wrote about in Liar’s Poker. He is currently married, with three children and lives in Berkeley, California. SUMMARY PROLOGUE: POLTERGEIST Michael Lewis begins his tale of the remarkable—and strange—men who predicted the immense fall of the housing market by immediately exposing himself as the exact opposite type of person from them. He explains to the reader that he has no background in accounting, business, or money managing.

     (Step-by-Step Instructions). Master Your Kindle Fire HD 8 & 10 in 1 Hour! **BONUS For My Reader**: Buy a paperback copy of this book NOW and you will receive the Kindle version Absolutely Free via Kindle Matchbook. This book is going to teach you everything that you need to know about the Fire HD. How to properly set up and register your Fire HD How to personalize it and Set Up Multiple Profiles so that everyone in your family can use How to troubleshoot when problems arise How to watch video on Fire HD Learn all about apps How to read on your Fire HD How to purchase and listen to music You are going to learn about all of the features and functions that are available on the Fire HD How to use the Alexa app with your Fire HD And Much Much More When you are finished reading this book, you are going to be a Fire HD expert, knowing everything about the Fire HD and how to use it. The Fire HD is an all in one tablet, providing not only entertainment, but allowing you to do almost everything that you can on your computer or laptop. The Fire HD truly is the tablet of the future.

    Do you want to get the most out of your new Kindle Fire HDX? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. Kindle Fire HDX Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX is your detailed guide to getting the maximum benefit from your Kindle Fire HDX.In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-• How to get around within the user interface, the home screen, and the carousel more efficiently• How to make your Kindle Fire HDX your own, customizing its display and operation for fastest and easiest use• How to use features that are new to the HDX line, including Google or Outlook Calendar and Contacts synchronization, Microsoft Exchange corporate e-mail support, and Amazon’s ‘Mayday’ online technical support• How to use the built-in cameras (front-facing in the 7-inch model, front-and-rear facing in the 8.9-inch model) to take photos and videos• How to setup the security options to protect your account information• How you can provide a safe environment for children using parental controls and Kindle FreeTime• How you can move your iTunes or other music library to your Kindle Fire HDX• How you can download YouTube videos to your Kindle Fire HDX• Suggested apps that no Kindle Fire owner should be withoutYou will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX as a part of your library. With this book, you will learn 100% of what you need to know to get the most out of your new Kindle Fire HDX! Kindle Fire HDX Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HDX comes from the pen of Edward Jones, the principal technology writer behind the "Get-it-Done" series of computer books. Jones is an experienced computer and technology writer, database applications development analyst, consultant, and trainer who understands the issues faced by people dealing with technology, day in and day out. His career spans years of technology training, database development, and consulting services for major law firms and government agencies in the Washington, DC area, and he currently resides in Charlotte, NC where he is concentrating on providing publications to the rapidly growing digital marketplace. Jones is also a best-selling author whose printed titles have sold over one million copies, and he has served as a technical editor on numerous computer books.

    Learn how to make a 5-cent wedding band, leather iPod case, and paracord bullwhip!

    Messing about with these circuits is a lot of fun and can be very rewarding. People have built amazingly complex electronic circuits using Redstone. However while every thing is easy to get into, to advance and understand some of the more complex circuits can be a little daunting for someone who does not have some background knowledge.This guide will remedy that. Through this guide you will be able to understand the ins and outs of Redstone circuits with the least amount of electronic mumbo jumbo. It is written with the average Minecraft gamer in mind, but includes advanced concepts and some helpful in game implementations like automated farms that will make the game play more fun.So whether you are just a casual player looking to make your first redstone circuit based arrow trap, or a hardcore techie aspiring to make a huge redstone based adder, we are certain you will find this guide a fun and informative companion through the long days spent designing redstone contraptions in the enchanting world of Minecraft. Scroll Up, Click "Buy Now" and Build Some Cool Redstone Devices!

    As a result of this, more and more people every day are searching for Information relating to this condition.It can be very confusing when a person is first diagnosed.I know that is true, because I am type 2 myself.If you DO find that your glucometer readings are a bit high, don't panic - stress causes the body to release hormones which further aggravate the situation.Just keep calm and snack on these super foods to lower your blood sugar levels quickly!

    From humble beginnings, Oprah has had a lifetime of experiences and touched the lives of millions of people. Her long running show The Oprah Winfrey Show covered a wide range of topics with sensitivity and dignity. It is from these experiences that Oprah has developed philosophies which can help anyone through all aspects of their lives. This book compiles 40 of Oprah’s inspirational life lessons and powerful wisdom. This includes; ● Inspiration to find your true passion and dreams ● Understanding of the barriers stopping you from achieving your goals ● Learning to recognize the positive influences in life ● Embracing your sense of self and the guidance of your inner voice. Whether you are looking to boost your career prospects, improve your relationships or ignite personal growth, Oprah’s life lessons can help. If you have been yearning to change your mindset, your life, your finances, your relationships then consider immersing yourself into the quintessential wisdom of Oprah Winfrey - one of the most respected women in the world. Oprah's inspirational quotes and life lessons can help you towards accomplishing your goals and achieving your dreams.

    One of the friends, whose cautious past serves as a way of life, will start to learn that not all is what it seems. Ultimately, one of these three friends will have to consciously decide if the reality is worth the risk.From author Duane Cousin comes Boring to Billions, part of the Adventures of a High Roller Series, a mesmerizing collection of short stories about believing in oneself and risking it all to get to the truth.