The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam


Nader K. Rad - 2015
    It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.

The Certified Six SIGMA Black Belt Handbook


T.M. Kubiak - 2008
    While the primary audience for this work is the individual preparing to sit for the Six Sigma Black Belt certification examination, a secondary audience for the handbook is the quality and Six Sigma professional who would like a relevant Six Sigma reference book. With this audience in mind, the authors have greatly expanded the appendices section to include: * The 2001 Body of Knowledge, so that readers can compare changes and perhaps offer recommendations to future bodies of knowledge * Statistical tables completely redeveloped using a combination of Microsoft Excel and Minitab 15 * A table for control constants expanded to now include virtually all control constants * Tables for both cumulative and non-cumulative forms of the most useful distributions, including binomial, Poisson, and normal * Additional alpha values in tables * An expanded glossary, with more terms relating to lean * A second glossary of the most common Japanese terms used by quality and Six Sigma professionals

Terry Mac: Living For The Moment: My Autobiography


Terry McDermott - 2017
    Scally kid from Kirkby turned multiple European Cup winner. Adopted Geordie. Liverpool legend and scorer of arguably Anfield’s most famous goal. Kevin Keegan’s trusted right-hand man at Newcastle United. And partial to a pint or five and a punt on the horses. Now, for the first time, the 1980 PFA Player of the Year and Football Writers’ Footballer of the Year lifts the lid on his successes at Liverpool, the near misses at Newcastle, controversies he found himself caught up in and the famous players he shared a dressing room with. It’s a roller-coaster tale spanning more than half a century that takes McDermott from the high-rise flats of his home town to the pinnacle of European football; from the booze and banter of a Merseyside social club to the madness of a matchday dugout. A read every bit as thrilling as his FA Cup wonder goal against Tottenham, McDermott’s long-awaited autobiography will appeal to Kopites and Toon fans alike, plus football followers intrigued about one of the most colourful characters in the game. Like the man himself, Terry Mac: Living For The Moment is cheerful, entertaining and straight to the point.

Dance For Me


Tiffini Johnson - 2013
    Her days consist of fishing in the Mekong River with her father, watching her younger sister Srey, cooking with her mother and dancing joyfully throughout the hut. When her sister becomes ill with dengue fever and the family worries she will die, her father journeys to the city in search of help. He returns with a doctor and a mysterious woman whom he tells Maelea she will now work for as a domestic servant. Maelea is promised a door to a better future, including school, but finds herself trapped in a brothel instead. There she endures unimaginable torture, isolation and is forced to sell her body up to 60 times a night for two years until one horrific act of terror becomes an unlikely saving grace. Dance For Me is an honest and compassionate look into child sex trafficking. it will make you angry, it will make you sad and it will inspire you to act for those who you cannot.

Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

All I Need to Know about Manufacturing I Learned in Joe's Garage: World Class Manufacuring Made Simple


William B. Miller - 1993
    All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple

The Burned-Out Blogger's Guide to PR


Jason Kincaid - 2014
    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

Little Black Stretchy Pants: Story of lululemon by the Founder, Chip Wilson (unauthorized)


Chip Wilson - 2020
    

Ethics and the Conduct of Business


John R. Boatright - 2006
    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.

King's X: The Oral History


Greg Prato - 2019
    But their story is one of many ups and downs, trials and tribulations, and periods of good and bad luck. This authorized biography examines and explores all aspects of their history, both personally and professionally. Comprised of extensive interviews conducted by author and longtime King’s X fan Greg Prato, King’s X: The Oral History allows the band’s three members - singer/bassist Doug Pinnick, guitarist Ty Tabor, and drummer Jerry Gaskill - to tell their full story for the first time. It also opens the floor to friends and collaborators, plus some of the many top rock names who are also fans of the band, including Pearl Jam’s Jeff Ament, The Police’s Andy Summers, Smashing Pumpkins’ Billy Corgan, Soundgarden’s Kim Thayil, Pantera’s Rex Brown, Mötley Crüe’s Mick Mars, and many more. In addition, King’s X explores the stories behind every single song the band has recorded over the years, while also detailing the creation of each of their twelve albums and offering insight into the influence of religion on their work. It also features memories of the band’s tours with some of rock’s biggest names - including AC/DC, Pearl Jam, and Mötley Crüe - and the events that led to their show-stopping performance at the mammoth Woodstock ’94 festival. Packed full of rare and never-before-seen photographs from throughout their career, King’s X is the definitive companion to the band and their music.

How Cool Brands Stay Hot: Branding to Generation Y


Joeri Van Den Bergh - 2011
    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

Andy & Me: Crisis and Transformation on the Lean Journey


Pascal Dennis - 2005
    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

The Effective Hiring Manager


Mark Horstman - 2019
    The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.

Making Records: The Scenes Behind the Music


Phil Ramone - 2007
    Streisand. Dylan. Pavarotti. McCartney. Sting. Madonna. What do these musicians have in common besides their super-stardom? They have all worked with legendary music producer Phil Ramone. For almost five decades, Phil Ramone has been a force in the music industry. He has produced records and collaborated with almost every major talent in the business. There is a craft to making records, and Phil has spent his life mastering it. For the first time ever, he shares the secrets of his trade.Making Records is a fascinating look "behind the glass" of a recording studio. From Phil's exhilarating early days recording jazz and commercial jingles at A&R, to his first studio, and eventual legendary producer status, Phil allows you to sit in on the sessions that created some of the most memorable music of the 20th century -- including Frank Sinatra's Duets album, Bob Dylan's Blood on the Tracks, Ray Charles's Genius Loves Company and Paul Simon's Still Crazy After All These Years. In addition to being a ringside seat for contemporary popular music history, Making Records is an unprecedented tutorial on the magic behind what music producers and engineers do. In these pages, Phil offers a rare peek inside the way music is made . . . illuminating the creative thought processes behind some of the most influential sessions in music history. This is a book about the art that is making records -- the way it began, the way it is now, and everything in between.

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple


Max Chafkin - 2013
    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.