Thinkertoys: A Handbook of Creative-Thinking Techniques


Michael Michalko - 1991
    But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.  With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Diffusion of Innovations


Everett M. Rogers - 1982
    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Gendered Lives: Communication, Gender, and Culture


Julia T. Wood - 1994
    With the most up-to-date research, balanced perspectives of masculinity and femininity, a personal introduction to the field, and a conversational first-person writing style, GENDERED LIVES provides students with an engaging text that encourages them to think critically about gender and our society.

The Cognitive Style of PowerPoint: Pitching Out Corrupts Within


Edward R. Tufte - 2003
    For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year. Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?

Vogue and The Metropolitan Museum of Art Costume Institute: Parties, Exhibitions, People


Hamish Bowles - 2014
    With subjects that both reflect the zeitgeist and contribute to its creation, each exhibi­tion—from 2005’s Chanel, to 2011’s Alexander McQueen: Savage Beauty and 2013’s Punk—creates a provocative and engaging narrative attracting hundreds of thousands of visitors. The show’s opening-night gala, produced in collaboration with Vogue magazine and attended by the likes of Beyoncé, George Clooney, and Hillary Clinton, is regularly referred to as the Party of the Year.Covering the Costume Institute’s history and highlighting exhibitions of the 21st century curated by Harold Koda and Andrew Bolton, this book offers insider access of the first order. Anchored by photo­graphs from the exhibitions themselves in tandem with the Vogue fashion shoots they inspired, it also includes images of exhibited objects and party photos from the galas. Drawn from the extensive Vogue archives, the featured stories showcase the photographs of icons such as Annie Leibovitz, Mario Testino, Steven Meisel, and Craig McDean; the vision of legendary Vogue editors like Grace Coddington and Tonne Goodman; and the knowledge and wit of writers such as Hamish Bowles and Jonathan Van Meter.

The Associated Press Stylebook and Briefing on Media Law


Associated Press - 1977
    With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as: An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage* Internet guidelines* Sports guidelines and style* Business guidelines and style* A guide to punctuation* Supreme Court decisions regarding libel law* Summary of First Amendment rules* The right of privacy* Copyright guidelines* Proofreaders' marks

A History of Western Art


Laurie Schneider Adams - 1904
    Focusing on the Western canon of art history, the text presents a compelling chronological narrative from prehistory to the present. A new non-Western supplement, "World Views: Topics in Non-Western Art", addresses specific areas of non-Western art and augments the Western chronology by illustrating moments of thematic relationships and cross-cultural contact.

Fashion: A Very Short Introduction


Rebecca Arnold - 2009
    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

Sexuality Now: Embracing Diversity


Janell L. Carroll - 2004
    Janell Carroll clearly conveys foundational biological and health issues, extensively cites both current and classic research, and addresses all material in a fresh and fun way; her book helps teach students what they need, and want, to know about sexuality. Her focus takes into account the social, religious, ethnic, racial, and cultural contexts of today's students. Dr. Carroll has used feedback from the first edition to add even further value to this popular title-streamlining student pedagogy and providing dynamic learning opportunities through Active Summaries at the end of chapters, a new online student tutorial, new video components, and content for Classroom Response Systems. This continues to be the text most representative of today's students, incorporating new sexual position art, a new pronunciation guide, and (for instructors) a new cross-cultural Slang Guide.

Jump the Cracks


Stacy DeKeyser - 2008
    Earlier on the train ride, Victoria witnesses some rough treatment towards a little two-year-old boy. Victoria then watches as his teen mom stashes her son in the bathroom and exits the train. When Victoria spots the mom arguing with a guy over what appears to be drug money, she makes a split second decision. She boards the next train out, taking the toddler with her. Victoria's determined not to let this kid fall through the cracks so she resolves to stay on the run until everyone responsible starts keeping their promises. In this fast-paced thriller, the action revolves around a frustrated but strong-willed teen girl who finds herself as both rescuer and abductor of a child at risk.

Typography Workbook: A Real-World Guide to Using Type in Graphic Design


Timothy Samara - 2004
    This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

Journal of Mrs Pepys


Sara George - 1998
    I shall keep it hidden, and it will be mine alone and I shall say whatever I like. So that on days and nights like this it will be company of a sort.... So begins the journal of Elizabeth Pepys, wife of the celebrated diarist Samuel. Theirs is a love match, marred only by their failure to have a child and their struggle for advancement from a state of poverty. But Sam's star is rising and their prosperity increases, only for their relationship almost to founder because of his infidelities.... This is a story of a passionate, if pain-fraught marriage, of a gloriously rich and robust period in our history and a woman's passage through the defining years of her life in which her search to draw significance from her existence is punctuated by the everyday urgencies of living. At times jauntily acerbic, at others movingly elegiac, this is a portrait of a tumultuous relationship and era that, in its sharp-edged concerns and emotions, is utterly compelling.

Graphic Design Solutions


Robin Landa - 1996
    Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

Typographie =: Typography


Emil Ruder - 1981
    Ruder, one of the great twentieth-century typographers was a pioneer who abandoned the conventional rules of his discipline and replaced them with new rules that satisfied the requirements of his new typography. Now in its sixth printing, this book has a hallowed place on the bookshelves of both students and accomplished designers. Dimension: 83/4 x 11 inches, over 500 examples, English, German & French text.

Technical Communication


John M. Lannon - 2005