The August 26, 2015 reviewer is correct in that there are some typos and at least one misuse of speech in this first edition and they will be corrected if there is enough interest for me to publish a corrected and expanded second edition. The reviewer suggests you read Mr. Greene's book instead, and while his books are excellent, I view his voice and message as distinctly different than mine.Furthermore, the reviewer admits he did not take the time to fully read my book, which would've only taken him about an hour to do, but still feels he can appropriately label it as "paranoia" with "the author... constantly looking over his shoulder, watching for the boogeyman." Emulating Mr. Greene's poetic and heightened writing style, he states "Where this book is flawed and reeks of amateur, Greene's book is slick and authoritative."I don't think my book is for everyone, because not everyone is willing to honestly evaluate how the self interest of others can, at times, collide with their own self interest. If you want a book with no grammatical errors, that is politically correct, and will not challenge your thinking in any way, then this book is not for you. If, on the other hand, you find the subject matter interesting based on the description below and are open minded enough to have your views challenged, then give this book a try. At present I have lowered the price from $2.99 USD to 99 cents in hopes of generating more interest in the book, and hopefully more balanced reviews.If you know anything about Amazon sales rank and pricing, then you know that very little revenue has been generated from this book. I didn't write and publish this for the money. I did it to challenge you. I humbly invite you to take this journey with me. You've got nothing to lose. Sincerely, Mark B. WarringThis book is not a joke. Psychological warfare is happening all around you regardless of whether you admit or not. Why continue to be an unknowing victim? Why continue to hopelessly wish that the world becomes fair? Why not understand the methods others are using against you so that you can know what your options are to defend yourself? You can be a good person with a strong sense of self while engaging in psychological warfare. And you don't have to lose your mind in the process.This brief book of approximately 10,000 words is about the way the world really works and what you can do about it. It is not a book about being nice to people and actively listening to them. Those books have their place, and I'm not necessarily knocking them, but this book won't waste your time with politically correct tactics that you're already smart, studied, and savvy enough to know about.This is a book about confronting your private thoughts about inevitable conflicts. Some of this book may completely shock you and cause you to confront reality for what it truly is. Think of this book as Lao Tzu meeting Sun Tzu meeting Machiavelli meeting Napoleon Hill and formulating a practical treatise for our time.No matter how little or how much money or power you have, you'll be attacked and exploited. But in the wake of conflict and stress, you can be happy and self expressed, as this is ultimately a book about enjoying life's highest victories. Please join me on this journey. Buy this book now and start reading it. I don't think you'll regret it.

    We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people whose data powers AI -- aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into -- one largely free from regulation or oversight. The big nine corporations -- Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI -- the people working on the system, their motivations, the technology itself -- is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

    The Indian stock market is many things to many people. Some are drawn to its thrill and promise but, more often than not, they fail to recognize the risk that accompanies the reward of a great ride. For many, the market and its workings defy logic and mastery. However, within the universe of market watchers in India, there is a small group that has managed to build a fine set of navigation tools and develop a unique perspective and approach towards the market. They have created and institutionalized investment strategies based on their experiences and philosophies. Saurabh Mukherjea delves into the minds of seven such individuals asking them to elaborate on the tools they use and how these work. He traces their journey from being novices to successful long-term investors. Using their insights and his own experience of working in the market for nearly a decade, Mukherjea provides an essential and indispensable framework for operating in the Indian stock market.The interviews with prominent fund managers in the book are:Sanjoy BhattacharyaAlroy LoboAkash PrakashSankaran NarenSashi ReddyB.N. ManjunathOne who prefers to remain anonymous

    In a 1995 interview, the late Steve Jobs claimed that the secret to his and Apple’s success was talent. “We’ve gone to exceptional lengths to hire the best people,” he said, believing that the talented resource was twenty-five times more valuable than an average alternative. For Microsoft founder Bill Gates, the multiple was even higher:A great lathe operator commands several times the wage of an average lathe operator, but a great writer of software code is worth 10,000 times the price of an average software writer.While the actual number might be up for debate, the importance of technical talent is not. The most successful companies today are those that understand the strategic role that developers will play in their success or failure. Not just successful technology companies – virtually every company today needs a developer strategy. There’s a reason that ESPN and Sears have rolled out API programs, that companies are being bought not for their products but their people. The reason is that developers are the most valuable resource in business.How did we get here? How did developers become the most important constituency in business seemingly overnight? The New Kingmakers explores the rise of the developer class, its implications and provides suggestions for navigating the new developer-centric landscape.

    It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.

    You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint heart. Kennedy steers you along the bumpy road to growing a business, showing you potholes along the way.Expose yourself to Dan's "25 Eternal Business Truths" and prepare for a lot of chin-rubbing insight. Get Dan Kennedy's take on your sales, cash flow, payroll, productivity, and on getting out of trouble wherever it arises. It's the kind of streetwise wisdom his readers (and high-paying consulting clients) swear by - all the way to the bank.

    The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; employees have to move ahead without knowing the answers. To thrive in today’s world, every one of us has to make change part of our job. In Imagine It Forward, Comstock, in a candid and deeply personal narrative, shares lessons from a thirty year career as the change-maker in chief, navigating the space between the established and the unproven. As the woman who initiated GE's digital and clean-energy transformations, and its FastWorks methodology, she challenged a global organization to not wait for perfection but to spot trends, take smart risks and test new ideas more often. She shows how each one of us can—in fact, must -- become a “change maker.” “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” Change is messy and fraught with tension, uncertainty and failure. Being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. Among the practical takeaways Comstock offers: • The power of discovery—bringing the outside into your organization. It’is about turning the world into a classroom. • Find a spark—provocateurs who challenge established ways of thinking can be a powerful catalyst for change. • Give yourself permission—every change maker must learn to give herself permission to push outside expectations and boundaries. Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock every person’s potential. Imagine It Forward masterfully points the way.

    But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future.But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.When AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity--operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete. Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.

    Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.

    But his team members—and Mother Nature—had other plans. An ambitious yet naïve sheepdog is called upon to lead Monarch Enterprises, a troubled organization on a beautiful isle. Confronted with broken systems and challenging personality types, Sam must learn how to marshal his team before the imminent storm washes everything away. Along the way, he gleans valuable lessons from an unlikely mentor: a wise, old puffin.This delightful, quick read will:Teach you communication techniques that enhance teamwork and productivityBring to life the principles used by hundreds of successful organizationsProvide relevant, practical insights based on real-world experiencesStimulate lively and positive interaction (discussion guide included)Based on the principles successfully used by major corporations, health organizations, over 250 colleges and universities, government agencies, churches, and non-profits

    It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave:Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

    Topics you can expect to see in this book include: ● What problem does blockchain solve? ● How can technology make our institutions faster and less expensive? ● Could technology replace our institutions (like governments, banks, etc) altogether? ● How does blockchain build trust between strangers? ● How does blockchain increase security for transactions and contracts? ● Can blockchain be used outside of finance? ● What is a block? ● What is the chain and why do we need it? ● What’s a technical explanation of what happens in the blockchain? ● What is mining and why do we need it? ● Are there alternatives to mining to create a blockchain? ● What’s the story of Bitcoin? ● Does Bitcoin have any problems? ● What is Ethereum, and what is a smart contract? ● Are there other blockchain technologies I should know about? ● How are companies adopting blockchain? ● What regulatory hurdles might slow blockchain adoption? Whew, that’s a lot of questions. If you’re ready to tackle them, I’m ready

    According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.