. . . Steffy meets the burden by demonstrating that corporate behemoth BP (formerly British Petroleum) could have prevented the 11 deaths on April 20, 2010, aboard the Deepwater Horizon. . . . The deaths and the gigantic oil spill following the sinking of Deepwater Horizon will surely become a landmark of corporate ineptness and greed for the remainder of human history, thanks in part to Steffy's remarkable account." San Antonio Express-News "Steffy has produced a fascinating, gripping, revealing account. . . . The book details events aboard the Deepwater Horizon in April of 2010 to start, but it digs deeper into what is revealed as a culture of cost-cutting boiling over within BP. Steffy documents years of incidents and poor management decisions, detailing the rise of key characters like John Browne and Tony Hayward alongside riveting outlines of horrifying events in Texas City and at other BP locations. . . . The book reads like fiction at times, with the author's heavily-detailed accounts of explosions and conversations creating vivid, nearly fantastical images. The tragic history of BP is all-too-real, though, as the lost lives and environmental damage certainly attest to.. . . Steffy is a thorough, straightforward author. His concerns largely lie with the loss of life and the general culture of cost-cutting of BP, painting an apt and terrifying picture of rampant, steady, costly neglect." Seattle Post Intelligencer "Steffy provides valuable insight and crucial corporate context in explaining how so much oil ended up in the Gulf of Mexico." BusinessWeek "[Steffy's] investigations reveal a corporate culture of cost-cutting initiatives that put profits ahead of workers' lives and the environment, with repeated safety violations and an abysmal accident history. . . . Steffy details how, in the context of BP's record, the disaster was just part of a pattern of poor decision making in the relentless pursuit by BP to become the largest and most profitable oil company in the world." Booklist About the BookAs night settled on April 20, 2010, a series of explosions rocked Deepwater Horizon, the immense semisubmersible drilling platform leased by British Petroleum, located 40 miles off the Louisiana coast. The ensuing inferno claimed 11 lives, and it would rage uncontained for two days, until its wreckage sank to a final resting place nearly a mile beneath the waves. On the ocean floor, the unit's wellhead erupted. Over the next ten weeks, as repeated attempts to cap the geyser failed, an estimated 200 million gallons of oil--the equivalent of 20 Exxon Valdez spills--spewed into the Gulf of Mexico, eventually lapping up on beaches as far away as Florida.Drowning in Oil, by award-winning Houston Chronicle business reporter and columnist Loren Steffy--considered by many to be the writer with the best access to the story--is an unprecedented and gripping narrative of this catastrophe and how BP's winner-take-all business culture made it all but inevitable.Through never-before-published interviews with BP executives and employees, environmental experts, and oil industry insiders, Steffy takes us behind the scenes of 100 years of BP corporate history. Beginning with the conglomerate's early gambits in the Middle East to its recent ascent among energy titans, Steff unearths the roots of the Gulf oil spill in the unwritten bargain between oil producers and consumers, whose insatiable appetites drive the search for new supplies faster, farther, and deeper.Beyond this, the Deepwater Horizon disaster took place after a history of cost cutting in pursuit of profits, particularly under the guidance of its two most recent ex-CEOs, John Browne and Anthony Hayward.Exhaustively researched and documented, Drowning in Oil is the first in-depth examination of how a lack of corporate responsibility and government oversight led to the biggest offshore oil spill in U.S. history. It is an objective, no-punches-pulled account of the energy industry: its environmental impact and the intense competition among stakeholders in today's oil markets.This book puts all the pieces together, offering a definitive account of BP's pursuit of outsized profits as the industrial world awakens to the grim realities of Peak Oil."They fumbled around the darkened room and found an instruction manual. By flashlight, they read the starting procedures. They were doing everything right. After five or six futile tries, they gave up and headed back toward the bridge. Back on the bridge, alarms were shrieking and the captain knew they were running out of time. The subsea engineer had hit the emergency disconnect for the well, and although the control panel showed the rig should be free, it wasn't. The hydraulics were dead. Fire continued to shoot from the top of the derrick. The rig had no power, and without power, it had no pumps for the firefighting equipment, no way to shut off the flow of gas from the well, and no way to disconnect the rig from the flaming umbilical that had it tethered to the wellhead." --from Drowning in Oil

     In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.

    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.

    Now, Ric reveals the deceptive and manipulative business practices occurring in your retail mutual funds—practices that are causing you to suffer higher fees, greater risks, and lower returns than you realize. In The Lies About Money, he offers you a detailed yet easy-to-follow plan that lets you take back control of your investments—and your financial future. Here, Ric shares his most valuable lessons gained through two decades of working directly with individuals and families. He reveals the lies that have infiltrated your retail mutual funds and retirement accounts and teaches you how to invest your money in your employer retirement plan; how to save for college; and for those who are retired, how to generate more income without sacrificing security. He shows you that proper money management has nothing to do with “hot tips” and everything to do with scientific analysis, bolstered by solid academic research and historical data. Along the way, Ric shows you the secrets to investment success—a long-term focus, the importance of diversification, and the crucial need for (and methods of) portfolio rebalancing. With insight and strategies that will change people's lives, The Lies About Money offers the truth that everyone is looking for.

    Why? It is the competitive edge of new-era business—in any market and any economy.Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

     Are you ready to potty train your child quickly and with success? This best-selling book is the answer. Becky Mansfield, child development expert at YourModernFamily.com shows you exactly how to do it successfully. It is the only complete guide to potty training that you will need. You can train your child earlier and faster than you thought possible! In this book, you will learn... *Signs of readiness *The secret to potty training in three days *What to do when they won't poop on the potty *How to handle regression *What to do when your child is not at home *Should you use charts and rewards? *What is the best way to potty train a boy? *How to potty train at night You will not be going back and forth between diapers, pull-ups and underwear anymore. This book has been marked as the best potty training book by multiple speakers around the world. It has been read by tens of thousands of parents and they all say one thing: It is the only guide you will need for potty training success. It is filled with all of the information and tools that you need to start potty training and complete it in three days. As a bonus, this second edition book has an added chapter to teach parents how to potty train a special needs child. Parents all over the world are having success with this system and now you can, too!

    

    The personal journey has been rewarding and challenging in equal measure, spanning many of the sport's most passionate heartlands such as New Zealand, Ireland, England and Wales. Gatland reflects in characteristically forthright and intelligent fashion on a lifetime spent playing and coaching the sport which has been his passion since as a young boy he first picked up an oval ball on New Zealand's North Island, dreaming of joining the ranks of the mighty All Blacks.Along the way we encounter the greatest matches, players and rivalries the sport has to offer, get introduced to a stunning cast of unforgettable characters who grace the story with their humour and humanity, and emerge with a striking appreciation of how rugby has managed to retain its appeal for millions around the globe.

    Maybe you stayed at home with the kids. Maybe you were downsized. Whatever the reason, you've been out of the corporate world, and now it's time to jump back in...but how do you make that happen? Featuring insights and inspiration from recruiters and relaunch specialists, Comeback Careers is an indispensable guidebook for women breaking (back) into the workforce. You'll learn:How to explain a gap in your resume-even if it's a 20-year breakHow to activate your network-even if you're convinced you don't have oneHow to refresh your resume-even though you're not employed (yet)How to pivot into something new-even if you have no idea what job you wantYou'll hear from notable figures including Senator Kirsten Gillibrand, Meredith Viera, and Tina Brown, as well as a variety of successful professionals who took time off and made the transition back to satisfying careers. With Comeback Careers, you'll be ready to get back in the game-and win.

    You can't write about any topic and expect it will become a best selling eBook. The truth is the Amazon marketplace is full of fickle readers. Most will only read a specific type of nonfiction book. If you're not writing about these topics then no one is going to buy your book. It's that simple!As an expert on niche research, I know what it takes to find proven, profitable markets. I use four free websites to discover where people are spending money. In my book, I show you these sites. Plus I teach you how to find the right niche that matches your background and personal interests.Generate Hundreds Of Book Ideas and Publish Your 1st, 2nd, and 100th Best-Selling Kindle BookThe key to making a killing on Kindle is to follow a publisher's model. You don't succeed with a single title. Your best best is to locate a hidden niche full of hungry buyers who will buy everything you publish. That's how the top authors really make money with Amazon eBooks.My guide details an additional four websites for exploring any market topic. You won't have to guess what people will buy. Instead you'll do a special type of research to decipher the language they use and locate the problems they encounter on a daily basis. In addition, you'll discover the right way to get hundreds of profitable nonfiction book ideas.Discover 7 Secrets Of Highly Effective Kindle AuthorsYou'll need the right philosophy to win at the Amazon game. I've examined top-selling Kindle authors and discovered they have a specific mindset that leads to hundreds of daily sales. My guide details these 7 "highly effective" secrets and shows how you can adopt these winning habits.Use 5 Different Ways To "Hack" AmazonAll the market research in the world won't matter if you pick the wrong market. The only way to publish a best-selling book is to know if it' something Amazon readers will buy.Fortunately I know the secret to determining the profitability of any nonfiction book idea. Specifically I use five tools to "hack" Amazon's algorithm. You'll learn:1. How to determine the average daily sales of any published title2. The quickest way to find related books in your marketplace3. A simple trick for discovering "hidden" book ideas4. My system for turning an unprofitable idea into a title that readers want5. How to use the top selling charts to find what's currently popular in your market.There is a goldmine of information on Amazon. You just need the right tools to do the digging. With my "5 Amazon Hacks," you'll know...within minutes...if you have a best-selling book idea. Then all you have to do is write and publish your title!Would You Like To Know More?Get started right away and locate those best-selling nonfiction book ideas.Scroll to the top of the page and select the 'buy button' now.

    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

    There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as the thought leader in the space.How did Cleveland Clinic turn itself around so effectively and so quickly?More important, how can you do the same with your organization?In gripping, visceral, on-the ground fashion, Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations--methods that seamlessly translate to any business seeking to improveits customer experience. This strategic guide covers:How the Clinic's leaders redefined the concept of patient experience and developed a strategy to improve itCritical lessons learned regarding organization, recruitment, training, and measuring service excellenceWays in which the Clinic aligned its entire workforce around its Patients First strategyHow leaders improved the critical element of physician communicationRather than view patients simply as sick people who need treatment, Cleveland Clinic sees them also as important stakeholders in the organization's success. Patients are customers--who desire, pay for, and deserve the best possible care and experience during what is often a challenging time in their lives.Featuring customer service case studies, as well as invaluable insight from C-level executives at top corporations in various industries, Service Fanatics provides actionable lessons for any manager and business leader beyond healthcare.Whether you run a healthcare institution, nonprofit, or for-profit business, Service Fanatics will help you create the kind of customer experience that promises to transform your organization into an industry powerhouse.

    A former Navy commando provides a guide to personal success, offering aggressive strategies and skills to help readers meet the challenges of business and everyday life.

    You'll actually know more about yourself after you read this book."--KEN BLANCHARD coauthor of The One Minute Manager(R) and Leading at a Higher Level"Beautifully illustrates nature's basic survival strategies--and how they help you create a sense of meaning and purpose."--SUSAN SCOTT New York Times bestselling coauthor of Fierce Conversations7 Questions This Book Tackles1. Are you experiencing a challenge that you wish to overcome?2. Do you want to discover your hidden survival skills?3. Do you have a goal you have yet to achieve?4. Would you like to discover your instinctive strengths?5. Can you benefit from problem-solving thinking?6. Do you know someone who has potential to excel?7. Are you looking for a positive message to share?