and Mr. Doris Haggis-On-Whey. A world-renowned and much feared expert on everything, Dr. Doris Haggis-On-Whey has seventeen degrees from eighteen institutions of higher learning. With her husband, Benny, she has traveled the world many times over, has learned about all aspects of life, including outer space and food, first hand.When is the last time you actually sat down and had a conversation with a giraffe? That's what I thought. You are hopelessly clueless on giraffe culture, their likes/dislikes and voting patterns -- most giraffes are probably libertarian. "GIRAFFES? GIRAFFES " is the authoritative text on the biology, history and overall nature of giraffes.You are so behind on giraffes that it's rather embarrassing and you obviously need this book more than health insurance. Things you probably don't know about giraffes -- and can only be found in this book -- include giraffes' preferred mode of transportation (conveyor belt), what their bodies are made of (paper mache, a clock, fruit juices and a super-strong lightweight titanium alloy), where most giraffes live (Terra Haute, Indiana -- known for many things, including buildings made of wood and ground made of dirt), and basic giraffe history (in 50,000 B.C giraffes began to hang out with primitive man, they found him to be likeable and helped him paint buffaloes in caves).Cheat Sheet onGiraffes (good for slumber parties and barroom brawls):- Giraffes invented plastic. "No, not plastic--latex. My bad. Still, though isn't that amazing?"- Frequently Asked Question: "Why do we call giraffes "giraffes?"" Answer: Because when they came to Earth they asked us to.- Rarely Asked Question: "How fast can giraffes run?" The giraffes have tried to phase out running from their lives but if they had to, they could still run much faster than you. Let's say, for the sake of argument, that they can run 780 mph.With the wit and irreverent sense of humor for which Dave Eggers and McSweeney's is known, comes the first volume in the revolutionary Haggis-On-Whey World of Unbelievable Brilliance books. More than just entertaining and informative, "GIRAFFES? GIRAFFES " will help you appear smarter, more in touch with your sensitive side and whiten your teeth. And much, much more that will likely sicken you.

    How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    But Gregor Muir knew them at the start; his unique memoir chronicles the birth of Young British Art. Muir, YBA’s ‘embedded journalist’, happened to be in Shoreditch and Hoxton before Jay Jopling arrived with his White Cube Gallery, when this was still a semi-derelict landscape of grotty pubs and squats. There he witnessed, amid a whirl of drunkenness, scrapes and riotous hedonism, the coming-together of a remarkable array of young artists – Hirst, the Chapman brothers, Rachel Whiteread, Sam Taylor-Wood, Angus Fairhurst - who went on to produce a fresh, irreverent, often notorious form of art - Hirst’s shark, Sarah Lucas’s two fried eggs and a kebab. By the time of the seminal Sensation show at the Royal Academy YBA had changed the art world for ever.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love?Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake.In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again.The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps:1. Determine a product-market fit by seeking signals from communities of users.2. Identify behavioral insights by conducting ethnographic research.3. Sketch a product strategy by synthesizing complex research data into simple insights.4. Polish the product details using visual representations to simplify complex ideas.Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way.Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

    The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it.You don't have to know how to draw well, stretch a canvas, or mix a paint colour that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free.You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

    The right combination of hues can set the mood and transform any room from ordinary to magical. Textile designer Rebecca Atwood invites you to take a color journey in this stunning yet practical guide.In Living with Color, you'll tour beautifully designed homes to see some of the most interesting uses of the rainbow and to gather inspiration for your own spaces. You'll train your eye to notice how color lives all around you, from the pink light bouncing off a building you see every day to the exact blue of the ocean on your last getaway. You can even learn how to express yourself through your own custom palette with Rebecca's accessible, illustrated overview of color theory. As you embark on your color hunt and begin to trust your own instincts, Living with Color will embolden you to breathe life into every part of your home.

    The Bohemian Modern home is a place where creativity, individuality, and a wild mix of color and pattern meet in a modern environment. Whitewashed walls and polished concrete floors are brought to life by vibrant Moroccan rugs and wall hangings, wicker chairs draped with tactile throws, and a veritable jungle of house plants—clustered in pots, hanging from the ceiling, and even growing on the walls. The style certainly gives a nod to ’70s chic, with its use of shagpile rugs, Swiss cheese plants, and macramé, but it stands firmly in the present day by boldly contrasting those elements with sleek modern art on the walls and bold pops of color. Emily Henson starts by taking a look at the different facets of the look: pattern and color, textiles, handmade pieces, living with houseplants, and collections and display. She also offers up styling tricks to use at home and ideas for recycling and reuse. Next, a series of case studies take a closer look at Bohemian Modern homes and the people who live in them. From a restored barn on the breezy Moroccan coast to a former parking garage in the Netherlands that's been converted into a flexible family live/work space, Emily shows that any home can have Bohemian Modern style.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Explore computer buildings (datacenters), the flat rocks we live on (tectonic plates), the things you use to steer a plane (airliner cockpit controls), and the little bags of water you're made of (cells).

    The Whole Earth Review called Envisioning Information a "passionate, elegant revelation."

    Meticulously cleaned and restored by fine-press bookmaker Johnny Carrera, the engravings in Pictorial Webster's have been compiled into an alluring and unusual visual reference guide for the modern day. Images range from the entirely mysterious to the classically iconic. From Acorns to Zebras, Bell Jars to Velocipedes, these alphabetically arranged archetypes and curiosities create enigmatic juxtapositions and illustrate the items deemed important to the Victorian mind. Sure to inspire and delight, Pictorial Webster's is at once a fascinatinghistorical record and a stunning jewel of a book.

    He was also a notorious collector who saved practically everything that came his way. In 1994, seven years after the artist's death, The Andy Warhol Museum in Pittsburgh became the repository not only for a substantial body of his artwork and films, but also for the Time Capsules into which he obsessively deposited a lifetime's worth of ephemera and personal memorabilia. For this book--created in the same format as Abrams' best-selling Earth From Above: 365 Days--the museum has gathered highlights of its collection. Illustrated with almost 400 objects, from paintings to party invitations, the volume also features lively commentaries by the museum's staff as well as quotes from Warhol's own irreverent writings. Timed to coincide with the celebration of the museum's 10-year anniversary, this book will serve as both an introduction to and a handbook for the most extensive collection anywhere of this iconic artist's work.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.