They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.He'll help you to:avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; stop losing money!It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."

    Later this year, the REIT industry will experience a watershed event when Standard & Poors creates a new Global Industry Classification Standard (GICS) sector called Real Estate. On September 1st, publicly traded equity REITs will be removed from Financials, where they have been classified since their creation in 1960, and begin trading as their own S&P Sector. This separation from banks and financial institutions already is attracting new investors, but REITs require an industry-specific knowledge that is neither intuitive or readily accessible to newcomers—until now. Using straightforward language and simple example to illustrate important concepts, this book will enable any reader to quickly learn and understand the lexicon and valuation techniques used in REIT investing, providing a wealth of practical resources that streamline the learning process. The discussion explains terminology, metrics, and other key points, while examples illustrate the calculations used to evaluate opportunities. A comprehensive list of publicly-traded REITs provides key reference, giving you access to an important resource most investors and stockbrokers lack. REITs are companies that own or finance commercial rental properties, such as malls and apartment buildings. Despite historically high total returns relative to other investments, such as the Nasdaq or S&P 500 index, most investors are unfamiliar with the REIT industry, and wary of investing without adequate background. This book gets you up to speed on the essentials of REIT investing so you can make more informed—and profitable—decisions. Understand REITs processes, mechanisms, and industry Calculate key metrics to identify suitable companies Access historical performance tables and industry-specific terminology Identify publicly-traded REITs quickly and easily REITs have consistently outperformed many more widely known investments. Over the past 15-year period, for example, REITs returned an average of 11% per year, better than all other asset classes. Since 2009, REITs have enjoyed positive returns; large cap stocks and cash are the only other classes that paralleled that record. Even in 2015, a 'year of fear' related to rising rates, REITs returned 2.4%, beating most all other asset classes. REITs have a long history (over fifty years) of performance, and are about to enter the big leagues. If you feel like you've been missing out, don't keep missing out. Prepare yourself, and your portfolio, to benefit from the demand for REITs that will follow the creation of a Real Estate GICS sector. The Intelligent REIT Investor gives you the information you need to invest wisely and manage your real estate risk effectively. By maintaining a tactical exposure in the brick and mortar asset class, investors should benefit from the information contained in The Intelligent REIT Investor. Join the REIT world and look forward to owning stocks that will help you to sleep well at night.

    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

    They’re highly-educated world travelers with a penchant for risk, and they’re here to bet big on the future of the raw materials that make our economies hum. They’re very wealthy, barely regulated, and can be a force for tremendous good—or ill. Now Kate Kelly, the bestselling author of Street Fighters, shines light not just on the commodities market, but also on some of its key figures. Her characters include Pierre Andurand, a hedge-fund manager who generated the winningest annual performance ever for an oil trader in 2008, and Ivan Glasenberg, whose secretive Swiss commodities giant, Glencore, has been thrown into the spotlight. Kelly paints a dramatic narrative of immense power in the hands of a few, and the so-far hapless efforts by the Obama Administration to rein in the cowboys.

     Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow. Endorsements: A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical! – Jay Baer – President of Convince & Convert & author of Hug Your Hater Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. - Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author "Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error. - T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™ "There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger." - Avinash Kaushik, Google Evangelist You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. – Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete “Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.” – Scott Brinker, ChiefMartec “Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.” – Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

    Investing the Templeton Way provides a never-before-seen glimpse into Sir John's timeless principles and methods.Beginning with a review of the methods behind Sir John's proven investment selection process, Investing the Templeton Way provides historical examples of his most successful trades and explains how today's investors can apply Sir John's winning approaches to their own portfolios. Detailing his most well-known principle investing at the point of maximum pessimism- this book outlines the techniques Sir John has used throughout his career to identify such points and capitalize on them.Among the lessons to be learned:Discover how to keep a cool head when other investors overreact to bad newsBecome a bargain stock hunter like Sir John-buy the stocks emotional sellers wish to unload and sell them what they are desperate to buySearch worldwide to expand your bargain inventoryProtect your portfolio from yourself through diversificationRely on quantitative versus qualitative reasoning when it comes to selecting stocksAdopt a virtuous investment strategy that will endure in all market conditions

     The vast majority of retail stock traders in the stock market keep away from trading in stock derivatives such as Options, believing it to be something that is too complex and too risky. Most of the few who venture out into this terrain with half-baked knowledge usually end in substantial losses over the long term because they simply do not know the safe strategies that one needs to deploy in this space and give up after a while. If you are somebody who has shied away from Options Trading in the past thinking it is beyond comprehension or because you always ended losing money, this is the right book for you.This book is for every person who wants to venture out into Options Trading to earn a steady part-time income with minimal risk.Here's what you get to learn from this book: What stock options are in simple terms! The various types of options and the common terms used in options trading. The underlying principles of options trading using easily-understandable scenarios. Insights into why anyone should trade in options Basic mistakes made by newcomers and how to avoid them. 6 great strategies you can use to consistently make profits while controlling your risk exposure Case studies illustrating the working of each strategy. Note: As an added bonus, this book also gives you access to worksheets you can use to calculate the potential returns and risk exposure for any strategic trade you want to get into or to even just carry out paper-trades! This book adopts an unsophisticated approach to teach options trading to just about anybody and therefore, if you are looking for a place to start learning about options trading and how to earn off it, look no further!

    

    "Corporate Finance For Dummies" introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy."Corporate Finance For Dummies" covers everything you'll encounter in a course on corporate finance, including accounting statements, cash flow, raising and managing capital, choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation.Serves as an excellent resource to supplement coursework related to corporate financeGives you the tools and advice you need to understand corporate finance principles and strategiesProvides information on the risks and rewards associated with corporate finance and lendingWith easy-to-understand explanations and examples, "Corporate Finance For Dummies" is a helpful study guide to accompany your coursework, explaining the tough stuff in a way you can understand.

    Material covered includes the difference between stocks and businesses, what constitutes a good business, when to buy and sell stocks, and how to value individual stocks. The book also includes a chapter covering four case studies as well as a supplemental chapter on the pros and cons of real estate versus stock market investing.

    While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.

    These ten simple principles miraculously transform every individual who comes into contact with them. By applying these principles, you are literally walking in the footsteps of the wealthy. In Rich Habits, Tom Corley provides a step by step financial success program that is concise, easy to understand and even easier to apply, regardless of your age, education or income level. In these tough economic times, individuals are struggling financially and desperately looking for help in achieving financial success. Every person seeks prosperity for themselves and their families, and with Rich Habits the secret to financial success, possessed by only the wealthiest individuals, will be revealed. Join the Rich Habits financial success revolution.

     Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all. PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level: Basic Skills Intermediate Skills PRO Skills College Degree Required This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast. Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....). Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis. PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies: Pets Travel (local) Arts & Crafts Writing Photo + Video Fashion Cooking Health & Wellness Gardening Kids

    The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!Through disarmingly simple prose, the book demystifies economic theories, offers delightful insights, and provides nuance without jargon. Each chapter of this book will give you the tools to meaningfully engage with a subject that has long been considered alienating but is unavoidable in its relevance.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.