Whether it's a striking all-white cake with a secret rainbow heart baked inside, a birthday cake complete with a surprise balloon in the middle, or the gorgeous rose cake that took the blogging world by storm, Amanda's creations are downright revolutionary—and tons of fun! In Surprise-Inside Cakes, she gives us fresh new ways to enjoy life's greatest occasions, with themes and cakes including:Celebrating Family—Stripe Birthday Cake, Paw Print Cake, Rainbow Cake Celebrating You—Leopard Cake, Herringbone Cake, Cowboy Boot Cake Celebrating Love—Kiss Cake, Ring Cake, Sunset Cake Celebrating Holidays—Jack-o'-lantern Cake, Rudolph Cake, Holiday Candle Cake Celebrating Life—Football Cake, Cherry Cake, Smiley Face CakeFeaturing a few classic favorite cakes from her blog and more than forty brand-new cakes—along with her easy-to-follow instructions and step-by-step photo tutorials—Surprise-Inside Cakes shows you how to replicate these incredible designs in your own kitchen.To make these dazzling cakes, you can start with one of Amanda's delicious, foolproof recipes for cakes and frostings, or use a boxed cake mix or favorite family recipe. With tips on how to bake a level cake, tricks using household items such as rulers, biscuit cutters, and cookie cutters to carve and shape cakes, and Amanda's simple yet stunning frosting and decorating ideas, you'll not only be re-creating these amazing cakes for occasions large and small, you'll soon be using her techniques to create your own surprises!And your friends and family will be thrilled and delighted when a beautiful cake opens to reveal a special gift inside.

    But how does a beginning cook become good, a good cook great?Modeled on Strunk and White's The Elements of Style, The Elements of Cooking is an opinionated volume by Michael Ruhlman—the award-winning and bestselling author of The Making of a Chef and coauthor of The French Laundry Cookbook—that pares the essentials of good cooking into a slim, easy-to-take-anywhere book. It will also stand alongside a handful of classics of the kitchen, just as Strunk and White's book sits on the desk of every writer and every English student. Not only does this book deconstruct the essential knowledge of the kitchen, it also takes what every professional chef knows instinctively after years of training and experience and offers it up cleanly and brilliantly to the home cook. With hundreds of entries from acid to zester, here is all the information—no more and no less—you need to cook, as well as countless tips (including only one recipe in the entire book, for the “magic elixir of the kitchen”) and no-nonsense advice on how to be a great cook. You'll learn to cook everything, as the entries cover all the key moves you need to make in the kitchen and teach you, for example, not only what goes into a great sauce but how to think about it to make it great. Eight short, beautifully written essays outline what it takes not merely to cook but to cook well: understanding heat, using the right tools (there are only five of them), cooking with eggs, making stock, making sauce, salting food, what a cook should read, and exploring the elusive, most important skill to have in the kitchen, finesse.

    For the majority of Americans living a sedentary lifestyle (from the card-carrying couch potatoes to the 86% of American workers who sit all day at their job) comes a comprehensive guide to the most accessible form of yoga…Chair yoga! - Desk-bound? You can do chair yoga!- Have limited range of motion? You can do chair yoga!- Never done yoga before? You can do chair yoga!- Don’t own a pair of stretchy pants? You can do chair yoga!- Own plenty of athleisure or loungewear, but haven’t moved much in weeks/months/years? You can do chair yoga!Chair yoga is exactly what it sounds like: exercises you can do sitting down. In Chair Yoga, celebrity yoga instructor Kristin McGee takes you through 100 yoga poses and exercises that are easy enough for all levels and will help readers stay active, alert, and healthy. Divided into chapters organized by body part (say goodbye to back pain and hello to better posture), each exercise includes step-by-step instructions and easy-to-follow photos. Plus, bonus chapters on 5-, 10-, and 15-minute routines help readers put it all together and find the time to perform these exercises. Now with Chair Yoga, anyone can benefit from just a few moves a day—and garner the remarkable physical and mental health rewards. “Kristin’s classes strike a perfect balance of effort and letting go, seriousness and lightheartedness, movement and stillness. She is among the best teachers in the city and I consider myself lucky to be among her students.”—Ellie Krieger

    Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture.

    Teacher, author, and master knitter Norah Gaughan shares her design principles and offers clear cable-making instruction throughout, always in a conversational, easy-to-understand voice that proceeds naturally, as one cable idea leads to the next. Master the art of cable knitting, then test your newfound skills with the 15 garment patterns for wraps, sweaters, and accessories. Also available from Norah Gaughan: Knitting Nature,Comfort Knitting and Crochet: Afghans and Comfort Knitting, and Crochet: Babies and Toddlers.

    Having been developed after extensive analysis by educational design experts, this textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Milady's Standard Cosmetology provides students with the information they will need to pass the licensure exams as well as the most contemporary techniques to ensure success once they are on the job. This revision features a fresh new layout, reorganized chapters, and new photography and illustrations to provide an open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. This edition of Milady's Standard Cosmetology is organized into six parts containing 32 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New information on many subjects, including sanitation and infection control, and haircoloring has been included. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner. While Milady's Standard Cosmetology is the center of the curriculum, students and educators have a wide range of supplements from which to choose. All supplements have been revised and updated to complement the new edition of the textbook. This book will serve as a valuable guide, and students will refer to it again and again throughout their career!

    The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall.Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.The good news is that you can learn how to grow a mind for sales like Hunter’s: “Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else.”Let A Mind for Sales inspire and prepare you to form the new thoughts and habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible. Feel reenergized by renewed purpose and success in your sales role by following the success cycle approach outlined in the book. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1. Gain real-world insights from Hunter’s vast experience as a highly successful sales professional and sales coach.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    From Zen and Vipassana to walking meditations and body scans, the simple practices outlined in Practical Meditation for Beginners make it easy to build an ongoing meditation routine that is best for you.Written by experienced meditation teacher Benjamin Decker, Practical Meditation for Beginners offers a clear 10-day program for learning 10 different meditation techniques—one for each day of the program. Newcomers and experienced meditators alike will enjoy the ease and variety presented in Practical Meditation for Beginners.In the pages of Practical Meditation for Beginners you’ll find: Logical chapter organization that sets a daily structure for building your meditation skill set Step-by-step instructions to help you fully engage in each of the 10 techniques Thoughtful writing prompts for recording daily insights in your Meditation Notebook Accessible and effective, Practical Meditation for Beginners is a true how-to guide that will empower you to meditate with confidence right away.

    And while the country runs with clockwork precision, the cultural life of the inhabitants is transformed with the changing of the seasons, a testament to the enduring power of nature's rhythms.With each page alive with facts, history and inspiration, Be More Japan unlocks the secrets behind modern Japanese living - whether you're eating sushi in London or enjoying the cherry blossoms in San Francisco. And if you're dreaming of a future trip to Japan, this book will get you closer to your destination before you've even departed.

    In Tiny World Terrariums, authors Katy and Michelle of Brooklyn’s celebrated Twig Terrariums offer step-by-step instructions for building your own, from selecting glass containers to layering soil and filtration to adding moss, succulents, and other plants. To give each terrarium a whimsical, personal touch, Katy and Michelle demonstrate how to use tiny figurines and toys to create to-scale scenes, such as a couple at their wedding, a CSI crime scene, and Central Park in springtime. Photos of gorgeous finished terrariums and detailed instructions will empower anyone—whether green-thumbed or not—to create their own Lilliputian worlds. Praise for Tiny World Terrariums: "Terrariums have been popular with adults since Victorian times. But Katy Maslow and Michelle Inciarrano, authors of Tiny World Terrariums, make a case for younger enthusiasts too . . . Their enclosed gardens range from sophisticated to silly, with dinosaurs, unicorns and an array of other figurines telling enchanting stories in mossy tableaux. Their wonderful book provides detailed instructions to guide you through the process." —Chicago Tribune “[The authors] provide all the information needed to create the five layers of a terrarium . . . inspiration for readers who want to make their own mini world.” —Better Homes & Gardens Country Gardens (Spring 2013 issue) "I've been reading my fair share of how-to books on [terrariums] but I have a brand new favorite. Hands down . . . The tips on plant selection, preparation, and planting are the best I’ve seen (I learned a lot!)." —Babble.com "The book provides all the necessary instructions to create successfully healthy terrariums . . . But illustrations are the real delight. They show all sorts of tiny world photos labeled with container types, plant names, and more so you can more easily create contained life exactly as you envision it.” —Wired.com "If you love terrariums as much as we do, this is going to rock your world: Brooklyn-based Twig Terrariums will be selling a photographic collection of their finest miniature green gardens . . . with a step-by-step guide to creating tiny themed worlds that even the least green-thumbed person will be able to make and maintain.” —Inhabitat.com

    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.

    If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

    In this book for designers, developers, and product managers, expert developer and user interface designer Lukas Mathis explains how to make usability the cornerstone of every point in your design process, walking you through the necessary steps to plan the design for an application or website, test it, and get usage data after the design is complete. He shows you how to focus your design process on the most important thing: helping people get things done, easily and efficiently. The author presents a collection of valuable tips - organized in four distinct parts, filled with clever illustrations, and supported by fascinating psychological research. He teaches techniques that help you plan and evaluate your user interface design, and inspires you to look at design in a whole new way. He tells you exactly what to look for, and what to avoid, in creating applications and websites that people will be excited to use.

    Readers find the Vanilla Bean blog while hunting for the perfect chocolate cake or cinnamon roll recipe, or another everyday favorite. They stay for founder Sarah Kieffer's simple approach to home baking, the utterly transporting, dreamlike quality of her photography, and her evocative storytelling. Most of all, the Vanilla Bean blog celebrates the soulfulness of baking.Kieffer mastered the art of home baking while working in tiny kitchens in the back of coffeehouses and bakeries in Minnesota. She began the Vanilla Bean blog to create a culinary heritage for her family, but soon became passionate about making the joys of baking accessible for all. With recipes that help simplify the process behind complicated techniques, Vanilla Bean has built a dedicated following of several hundred thousand loyal readers and won several awards, including the Reader's Choice Award for best baking blog from Saveur.The Vanilla Bean Baking Book is Kieffer's debut cookbook, with 100 delicious tried-and-true recipes for the home baker. From everyday favorites such as Lemon Bread and Peanut Butter Cookies to inventive twists on classics such as Burnt Honey Buttercream Cake with Chocolate, Coffee Blondies, and Apple-Blackberry Turnovers, these irresistible treats will delight and inspire.