Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.Companies of all sizes - from startups to global enterprise level corporations, and even businesses without web sites - can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings - the unpaid results that receive 86% of searcher clicks.Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central Explains from a businessperson's perspective how to develop a successful search engine strategy Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

    In Creating a New Old House, architect Russell Versaci shows you that it is possible to design and create a new house that looks and feels like it has always been there. Versaci explores how architects, builders, and craftsmen are reinterpreting the traditional American house. Through photographs and engaging text, discussions of history and craftsmanship, and sidelong glances at the workings of real old houses, Versaci explains how traditional houses go together and what gives them their unique design appeal. Features 17 new, old-style houses -- from colonials to farmhouses -- from all over the country Versaci identifies Eight Pillars of Traditional Design that create a solid foundation for combining authentic, traditional design with livability to create homes that feel old yet work for the demands of modern family living.

     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

    Beautifully illustrated and annotated, this visual guide allows you to explore the LEGO team's creative process in building and understand how LEGO artists translated such iconic buildings into these buildable LEGO sets.Stunning images and in-depth exploration of the real buildings like the Guggenheim™ or the Empire State Building, on which the LEGO Architecture series is based, provide you with a comprehensive look at the creation of these intricate sets. Learn why the LEGO team chose certain pieces and what particular challenges they faced. Read about the inspiration behind the creative processes and what designing and building techniques were used on various sets.Featuring profiles of the LEGO artists and builders who created the series and packaged in a sleek protective slipcase, LEGO Architecture: The Visual Guide is the ultimate illustrated tour of the LEGO Architecture series in all its micro-scale detail.Reviews:"Lego enthusiasts will welcome this remarkable chronological accounting," and the Journal gives the following "VERDICT: Perfect for Lego fans and a great way to transition inquisitive young minds from toys to books." - Library Journal"[I]t is a celebration of the LEGO models as much as it is a celebration of the original buildings." - A Daily Dose of Architecture"A fascinating look into the world's iconic buildings and structures... and the LEGO sets that celebrate them." - GeekDad

    Organised largely by building type, and with over 6000 diagrams, it provides a mass of data on spatial requirements and also covers planning criteria and considerations of function and siting. Most illustrations are dimensioned and each building type includes plans, sections, site layouts and design details. There are substantial new sections on:- building components - services - heating - lighting - thermal and sound insulation - fire protection - designing for the disabledAn extensive bibliography and a detailed set of metric/imperial conversion tables are included.Since it was first published in Germany in 1936, Ernst Neufert's handbook has been progressively revised and updated through 35 editions and many translations. This Third Edition of the English language version has been revised for the first time in 20 years and completely reworked, with 40% more material, to provide a major new edition for an international readership. Browse sample pages and buy online: http: //www.blackwellpublishing.com/architect...

    Patterns of Home promises to become the "design bible" for homeowners and architects. The 10 patterns described in the book -- among them, "capturing light" and "the flow through rooms" -- are drawn from hundreds of principles and presented with clarity by the authors, renowned architects who have designed homes together for more than 30 years.Patterns of Home will jump-start the design process and make the difference between a home that satisfies material requirements -- and one that meets the personal needs of "home."-- Insightful tours of 33 homes that bring essential design concepts to life-- 300 photos and 50 illustrations illustrate the patterns

    

    From this theoretical standpoint he seeks to establish a link between modern architecture and reality as a source of inspiration. The volume is a valid instrument that permits the reader to interpret and compare modes considered central to modern design: the relationship between man and space (presence), design and its instruments (language) and architecture in its relationship to the landscape (place). Numerous examples of modern and ancient architecture and urban and landscape systems (Paris, Urbino, Jerusalem) strengthen and exemplify the theoretical notions, further supplementing them with a rich collection of images.

    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

    Japan Style introduces 20 special residences. With more than 200 color photographs, this book showcases the stunning beauty of old homes, and reveals how they are cared for by their owners.Traditional Japanese homes, with superbly crafted fine wood, great workmanship and seasonal interior arrangements, have an aesthetic of infinite simplicity. Unlike Japanese inns and historical buildings, the houses featured in this book are private property and are not open to public viewing. Japan Style offers a rare glimpse into the intimate world of the everyday Japanese and fascinating insight into the traditional architecture of Japan.

    Aided by a number of stunning illustrations, David Billington discusses leading structural engineer-artists, such as John A. Roebling, Gustave Eiffel, Fazlur Khan, and Robert Maillart.

    The new edition is now in 4-color and introduces a new chapter on web design.. . This textbook is for journalism students and professionals alike. It is loaded with examples, advice, design ideas, and exercises that teach students how to manipulate the basic elements of design (photos, headlines, and text); create charts, maps, and diagrams; design attractive photo spreads; add effective, appealing sidebars to complex stories; create lively, engaging feature page designs; work with color; and redesign a newspaper.

    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

    In this Very Short Introduction, engineer David Muir Wood turns a spotlight on a field that we often take for granted. He sheds light on the nature and importance of civil engineering in the history of civilization and urbanization, outlines its many accomplishments in the modern era, and points to the hurdles that civil engineering will face in the future. Beginning with the task of creating a settlement on a deserted island, Muir Wood sets out the problems that civil engineers face every day, highlighting the social and environmental challenges as well as the grasp of science and technology needed to craft buildings, bridges, tunnels, houses, and areas of recreation. The author also profiles the lives of some of the major civil engineers, such as Isambard Kingdom Brunel, the acclaimed builder of steamships, railways, and tunnels, and Sir Joseph Bazalgette, whose sewer system in central London was instrumental in relieving the city from cholera epidemics. Finally, Muir Wood considers the growing difficulty of managing our water and energy supplies, and he looks at the engineering profession's increased sensitivity to building and the environment.

    Updated to cover the new Transportation and Structural codes. As the most comprehensive reference and study guide available for engineers preparing for the morning and afternoon topics on the Civil PE exam, the 11th edition of the Civil Engineering Reference Manual provides a concentrated review of the exam topics. No other exam-focused publication is more complete. The Most Trusted Reference for the Civil PE Exam is also the Most Up-To-Date A complete introduction to the exam format and content A suggested study schedule, plus tips for successful exam preparation Nearly 500 solved example problems Hundreds of key tables, charts, and figures at your fingertips An easy-to-use index and full glossary for quick reference Perfect for post-exam reference What's New in the 11th Edition 4 new construction engineering chapters Over 35 updated chapters—including extensively revised structural and transportation chapters 100 new equations Over 300 new, easy-to-use index entriesExam Topics CoveredConstruction—NewGeotechnical—UpdatedStructural—UpdatedTransportation—UpdatedWater Resources & Environmental—Updated_____________________________Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED®, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at www.ppi2pass.com.