Biology


Neil A. Campbell - 1987
    This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.

Learning American Sign Language: Levels I & II--Beginning & Intermediate


Tom Humphries - 1992
    Written by two leading authorities in the field, the 24 lessons in this book cover Beginning and Intermediate or Level I and II courses of study. Lessons are structured around language needed for common life situations, and examples are presented in the form of dialogues coupled with grammar and vocabulary instruction. Information is also included about the culture of Deaf people in the United States. The book is supported by a videotape and an instructor's manual.Learners will discover that the text: Contains lessons designed around the conversational language needed for common life situations. Illustrates hundreds of sentences and vocabulary with over 2,000 high quality colorized drawings that aid in study and memory. Contains over 100 grammar and cultural notes, 72 exercises, and charts of the American Manual Alphabet (Finger spelling) and ASL number system. Teaches the rules of ASL in a natural order that is predictable and compatible with everyday language of native users of American Sign Language. Incorporates information about the cultural lives of Deaf people in the United States. Is supported by a video demonstrating all the conversations and important structures in the text. Order the NEW Video!Video to Accompany American Sign Language, 2/eOrder No. 0-205-27554-0American Sign Language students will find themselves captivated and entertained by this state-of-the-art Video that presents all 72 dialogues and each key structure from the text in a clear and natural way. Four internationally known Deaf actors animate the dialogues bringing life to the illustrations in the text allowing students to preview and review instructional materials at home to enhance their classroom learning. About the authors: Tom Humphries is Associate Director of the Teacher Education Program and also teaches in the Department of Communication at the University of California, San Diego. He is currently coordinating a program to train teachers of deaf children using a bilingual approach. Prior to this he taught at Gallaudet University in the Department of English for several years and later served as an Associate Dean for the San Diego Community College District where he coordinated the development of an ASL program and an interpreter-training program. He holds a Ph.D. in Cross Cultural Communication and Language Learning. Dr. Humphries is co-author with Carol Padden of Deaf in America: Voices from a Culture and several other books and articles related to ASL and the culture of Deaf people.Carol Padden is a Professor in the Department of Communication at the University of California, San Diego where she teachers courses on language, culture and media. She is a graduate of Georgetown University and received a Ph.D. in Linguistics from the University of California, San Diego. Her recent research includes studies of reading development in young deaf children and she has written extensively about the cultural lives of Deaf people in the United States. She received a John Simon Guggenheim Fellowship, in addition to numerous other awards and grants for her work. In addition to the books she has co-authored with Tom Humphries, she has published several other books and articles on American Sign Language structure. Humphries & Padden (Learning American Sign Language, 2e). SMP 2004 Page 1 of 1

Marketing Research: An Applied Orientation


Naresh K. Malhotra - 1993
    Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

The Elements of Technical Writing


Thomas E. Pearsall - 1996
    The book is divided into two parts. Part One focuses on the seven fundamental principles of good technical writing, such as knowing one's purpose and audience, thinking visually, and writing ethically. Part Two covers the formats of reports and correspondence. Four appendices contain three sample reports and a student proposal. The Elements of Technical Writing concentrates on the essentials, providing students with precisely the information needed to produce effective technical documents and no more.

Macroeconomics


Olivier J. Blanchard - 1991
    Its fundamental goals are to provide an integrated view of macroeconomics, and to make close contact with current macroeconomic events.

PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide


Larry Ullman - 2003
    This work provides instructions, scripts, and tips to guide readers for grounding with discussions of the scripting language (PHP) and then the database program (MySQL).

Semiconductor Optoelectronic Devices


Pallab Bhattacharya - 1993
    KEY TOPICS: Coverage begins with an optional review of key concepts--such as properties of compound semiconductor, quantum mechanics, semiconductor statistics, carrier transport properties, optical processes, and junction theory--then progress gradually through more advanced topics. The Second Edition has been both updated and expanded to include the recent developments in the field.

Research Methods for Business: A Skill Building Approach


Uma Sekaran - 2001
    * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Calculus Made Easy


Silvanus Phillips Thompson - 1910
    With a new introduction, three new chapters, modernized language and methods throughout, and an appendix of challenging and enjoyable practice problems, Calculus Made Easy has been thoroughly updated for the modern reader.

Financial Accounting


Walter T. Harrison Jr. - 1998
    A specially designed Accounting Cycle Tutorial program is integrated in the first three chapters (icons in the margin point readers to an online program, a free website that accompanies the book). The program includes tutorials, interactive animations, and practice questions that provide readers with additional, beyond the book instruction on the accounting cycle. This book also provides a no password required online practice environment where readers can work on problems that help them master the accounting cycle and gauge their comprehension. A unique Accounting Cycle Pocket Guide is included for readers to use as a handy reference-it illustrates the key steps in the accounting cycle. This book covers the full range of topics in financial accounting: financial statements, processing information, accrual accounting, internal control and cash, short-term investments and receivables, inventory, plant assets, current and long-term liabilities, stockholders' equity, long-term investments and international operations, using the income statement and statement of stockholders' equity, the statement of cash flows, and financial statement analysis. For accountants and employees in accounting departments.

Introduction to C Programming


Reema Thareja - 2013
    The aim of the book is to enable students to write effective C programs.The book starts with an introduction to programming in general followed by a detailed introduction to C programming. It then delves into a complete analysis of various constructs of C such as decision control and looping statements, functions, arrays, strings, pointers, structure and union, file management, and preprocessor directives. It also provides a separate chapter on linked list detailing the various kinds of linked lists and how they are used to allocate memory dynamically.A highly detailed pedagogical approach is followed throughout the book, which includes plenty of examples, figures, programming tips, keywords, and end-chapter exercises which make this book an ideal resource for students to master and fine-tune the art of writing C programs.

A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers


Kate L. Turabian - 1955
    Bellow. Strauss. Friedman. The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937.Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet.Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources.The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country.This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian.

Textbook of Medical Physiology


Arthur C. Guyton - 1969
    Guyton & Hall's Textbook of Medical Physiology covers all of the major systems in the human body, while emphasizing system interaction, homeostasis, and pathophysiology. This very readable, easy-to-follow, and thoroughly updated, 11th Edition features a new full-color layout, short chapters, clinical vignettes, and shaded summary tables that allow for easy comprehension of the material.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.Presents short, easy-to-read chapters in keeping with the Guyton and Hall tradition.Provides shaded summary tables for easy reference.Includes clinical vignettes, which allow readers to see core concepts applied to real-life situations.Offers specific discussions of pathophysiology in most clinical areas of medicine.Ensures a strong grasp of physiology concepts through well-illustrated discussions of the most essential principles.Now in full color! Offers access to the full text and other valuable features online via the STUDENT CONSULT website.Uses full-color illustrations throughout, including 486 figures, 277 charts and graphs, 100 brand-new line drawings, and 36 ECGs.Features a new full-color design that makes information more engaging and even easier to read.Updated throughout to reflect the latest knowledge in the field.

The Lawyer Bubble: A Profession in Crisis


Steven J. Harper - 2013
    From law schools to the prestigious firms that represent the pinnacle of a legal career, a crisis is unfolding. News headlines tell part of the story—the growing oversupply of new lawyers, widespread career dissatisfaction, and spectacular implosions of pre-eminent law firms. Yet eager hordes of bright young people continue to step over each other as they seek jobs with high rates of depression, life-consuming hours, and little assurance of financial stability. The Great Recession has only worsened these trends, but correction is possible and, now, imperative.In The Lawyer Bubble, Steven J. Harper reveals how a culture of short-term thinking has blinded some of the nation’s finest minds to the long-run implications of their actions. Law school deans have ceded independent judgment to flawed U.S. News & World Report rankings criteria in the quest to maximize immediate results. Senior partners in the nation’s large law firms have focused on current profits to enhance American Lawyer rankings and individual wealth at great cost to their institutions. Yet, wiser decisions—being honest about the legal job market, revisiting the financial incentives currently driving bad behavior, eliminating the billable hour model, and more—can take the profession to a better place. A devastating indictment of the greed, shortsightedness, and dishonesty that now permeate the legal profession, this insider account is essential reading for anyone who wants to know how things went so wrong and how the profession can right itself once again.

Strategic Marketing


David W. Cravens - 1982
    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.