Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

TITAN: Inside India’s Most Successful Consumer Brand


Vinay Kamath - 2018
    The brand they created – at first against tremendous odds and restrictive norms – injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India’s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money


Joseph Hogue - 2019
     If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence. A YouTube How-To from Someone that's Been There I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.

The Hardmen: Legends and Lessons from the Cycling Gods


The Velominati - 2017
    Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .

Entrepreneurship


Robert D. Hisrich - 1989
    Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

The Art of Social Media: Power Tips for Power Users


Guy Kawasaki - 2014
    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

MKTG


Charles W. Lamb Jr. - 1992
    Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Grumby


Andy Kessler - 2010
    In this comic novel a band of hacker-geeks load state-of-the-art artificial intelligence, including working eyes, ears, spy software, and a smart mouth, into a bunch of old Furby dolls, re-christened Grumbies, network them together, sell millions, become rich and famous and make enemies/allies of Mossad, the CIA, Google, Microsoft, IRS, Goldman Sachs, the guys from Google, and Steve Jobs.

Wealth Exposed: This Short Argument I Overheard Made Me A Fortune... Can It Do The Same For You?


M.J. DeMarco - 2020
     And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire— many times over. Delivered in a raw narrative form, step into my shoes as a depressed limousine driver and five-time failed entrepreneur. Witness the argument as I did, an argument that exposed wealth’s guiding first-principles. An transcendent story of sacrifice, immutable regret, and life-changing insight... a poignant tale relevant in an year, any economy, or any country. Discover the right questions and you’ll discover the right answers— answers that will set you free. Based on a true story.

Black Mass: Whitey Bulger, The FBI and a Devil's Deal


Dick,O'Neil, Gerard Lehr - 2015
    Black Mass Film Tie In

Get Sh*t Done


Lauris Liberts - 2014
    Less meetings, more doing. Passion never fails.Startup Vitamins aims to provide doses of vitalizing support to startups to help them throughout their development. Posters are created to provide inspiration, reminding startups of key aspects to success while also offering a constant stream of other inspirational quotes on their blog. There’s rocket-fuelled insight from the pioneers of the Lean revolution, alongside timeless wisdom from Zuckerberg, Bezos and Jobs. For instance:“It takes time, it’s a grind. There are no shortcuts. You’ve got to grind and grind.” – Mark Cuban“Better to be right about the trend and wrong about the implementation, than the other way around.” – Aaron Levie, Box.net“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs“Most people are searching for a path to success that is both easy and certain. Most paths are neither.” – Seth Godin“Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work.” – Dennis Crowley, FoursquareWhenever you’re in search of inspiration and motivation, pick up this book. And then Get Shit Done.

The Real-Life MBA


Jack Welch;Suzy Welch - 2016
    Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can

Essentials of Investments [with Standard & Poor's Bind-In Card & CD-ROM]


Zvi Bodie - 1992
    The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).

Statistics for Managers Using Excel [with Student CD]


David M. Levine - 1997
    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

Retailing Management


Michael Levy - 1998
    Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.