Book picks similar to
Idea Industry: How to Crack the Advertising Career Code by Brett Robbs
advertising
storage-box-09
in-la
marketing
My Name is Charles Saatchi and I am an Artoholic
Charles Saatchi - 2009
Famously reclusive, he has answered questions asked to him by journalists, critics and the general public about the art world and his personal life. The book?s release coincides with the BBC 2 broadcast of Saatchi?s Best of British.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson - 2002
Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicity quest, craft an effective sound bite, believe you
Author Publicity Pack: Resources to Help You Take Your Book Marketing To The Next Level
Shelley Hitz - 2013
Join us and take your marketing to the next level by publicizing your book.What is included in this book:* 29 Places to Promote Your Book For Free* 8 Free Press Releases Submission Sites* 4 Places to Get Book Reviews* 25 Book Awards For Which You Can Submit Your Book* 7 Media Sources for Authors* 36 Paid Advertising Resources* 6 Virtual Bookshelves and ForumsAnd More!Because we have personally published many Christian books, we have also included 39 additional resources specifically for Christian authors.And in the back of the book, you get access to our bonus 20-page PDF, "Places to Submit Your Free KDP Select Promotion." We have been using the KDP Select program since January 2011 and have seen our book royalties increase tremendously. This PDF shares the process I take for each of my free promotions.Join us and take your marketing to the next level by publicizing your book!
Hidden Persuasion. 33 Psychological Influence Techniques in Advertising
Marc Andrews - 2013
They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion
Ad Nauseam: A Survivor's Guide to American Consumer Culture
Carrie McLaren - 2009
The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll.In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
Tim Ferriss Lessons: Learning The 4-Hour Workweek (Tim Ferriss, The 4-Hour Workweek)
Dave Olson - 2014
Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. This book is a summary of The 4-Hour Workweek by Tim Ferriss. This summary is meant to take the absolute core principles of the original book and break it down into distilled pieces of knowledge at your convenience. Here Is A Preview Of What You'll Learn...
Cautions and Comparisons: How to Burn $1,000,000 a Night
Rules That Change the Rules: Everything Popular is Wrong
Dodging Bullets: Fear-Setting and Escaping Paralysis
Being Unreasonable and Unambiguous
The End of Time Management
The Low-Information Diet: Cultivating Selective Ignorance
Interrupting Interruption and the Art of Refusal
Outsourcing Life
Income Autopilot I: Finding the Muse
Step IV: L is for Liberation
Beyond Repair: Killing Your Job
Mini-Retirements: Embracing the Mobile Lifestyle
Filling the Void: Adding Life After Subtracting Work
The Top 13 New Rich Mistakes
The Last Chapter: An E-mail You Need to Read
The Art of Letting Bad Things Happen
Much, much more!
Amazon allows refunds for up to 7 days, so there is NO RISK on your part! Take action today and download this book for a limited time discount of only $2.99! Keywords: Tim Ferriss, The 4-Hour Workweek
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Tim Wu - 2016
In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.
Pick Me: Breaking Into Advertising and Staying There
Nancy Vonk - 2005
Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Secrets of Building Multi-Million Dollar Businesses
Adam Khoo - 2008
The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars
Organized Teacher, Happy Classroom
Melanie S. Unger - 2011
Keeping themorganized can be a challenge, but an organized classroom is essential and allows students and the teacher to fully focus on learning by eliminating distractions. Organized Teacher, Happy Classroom provides practical, proven methods for maintaining an organized classroom throughout the entire school year.Inside you’ll find:• Strategies for managing students’ papers, curriculum material, and essential paperwork• Time management tips to maximize your instruction time and lesson planning• Organizing systems you can teach your students to improve self reliance andaccountability• Checklists for starting and ending the year well organized• Helpful forms and templates you can use in your classroom• Plans for arranging a classroom that promotes positive student participation• Support to simplify your classroom• Efficient storage solutions for all teacher and student materialsWhether you teach primary, intermediate, middle school or high school, this bookwill help you organize your time, paperwork, and classroom spaces.
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds - 2007
Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Sally Hogshead - 2010
It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
Bonfire of the Brands: How I Learnt to Live Without Labels
Neil Boorman - 2006
As a product of a generation that has been sold to since birth, Neil Boorman examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands.
Getting Noticed: A No-Nonsense Guide to Standing Out and Selling More for Momtrepreneurs Who 'Ain't Got Time for That'
Lindsay Teague Moreno - 2016
I read this, not just because I wanted to endorse it, but because I needed it. Don't miss this!" - Jon Acuff, New York Times Bestselling Author / Speaker "Lindsay Teague Moreno's Getting Noticed is an inspiring read for anyone looking to be more intentional in social media and get real results. Her kind spirit combined with relentless hustle shines brightly in her candid storytelling, making it clear why she has achieved so much success." - Jessica Turner, Wall Street Journal Bestselling Author of The Fringe Hours Momtrepreneurs, listen up! You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being a lady boss? Getting Noticed isn’t the “secret to social media” – it’s a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online. Lindsey Teague Moreno knows the hardcore mom life. In between wash cycles, packing lunches, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of 300,000 people producing over $15,000,000 each month in just three years. Lindsay knows you don’t have time for another book that leaves you with temporary warm fuzzies but no real content to actually building your business. Getting noticed is the first step to entrepreneurial success in our fast-paced, online world. Step up your game.
Sandler Success Principles: 11 Insights that will change the way you Think and Sell
David H. Mattson - 2012
Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.