Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

    Even people who have tried other books without success have learned to read Hebrew using this book. Here's what makes it different: * Fun memory tricks make it super simple to remember the sounds of the letters * Pace - The book is divided into 12 simple lessons. Two a week for 6 weeks. * The cheerful style of the book is great for adults and children alike. * From week one you are given words you can read from the Hebrew Bible! * The charming illustrations make learning Hebrew a pleasure. At the end of six weeks you WILL be able to read from the original Hebrew Bible, Psalms or the Siddur (Jewish prayer book) and you will have taken the first big step towards learning the Hebrew Language!

    In this short ebook, Scott Rank distills the principles that helped him go from crippling writer’s block to writing 500-1000 words a day.In this book you will learn the following: A simple daily habit that will help you start writing your dissertationHow to make it impossible not to write everydayHow to write even if all your research isn’t finishedHow to get the most out of your advisor meetingsHow to get your friends actively help you finish, even if they aren’t academics.

    Rarely is there a response from experts in the fields of language and language development. In this book Laurie Bauer and Peter Trudgill have invited nineteen respected linguists from all over the world to address these "language myths"--showing that they vary from the misconceived to the downright wrong. With essays ranging from "Women Talk Too Much" and "In the Appalachians They Speak Like Shakespeare" to "Italian Is Beautiful, German Is Ugly" and "They Speak Really Bad English Down South and in New York City," Language Myths is a collection that is wide-ranging, entertaining, and authoritative.

    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.

    The classic book on computer game design first published in 1984, this Kindle version presents the original text along with chapter notes by Chris Crawford reflecting on how game design has changed in the last 30 years.

    These include teachers, social workers and health service professionals, managers and specialists in business, architects, designers, criminologists and accountants among many others.Real World Research provides a clear route-map of the various steps needed to carry out a piece of applied research to a high professional standard. It is accessible to those without a social science background while providing rigorous and fully up-to-date coverage of contemporary issues and debates. It brings together materials and approaches from different social science disciplines, seeing value in both quantitative and qualitative approaches, as well as their combination in mixed-method designs.

    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.

    of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve

    With court-mandated rehab being debated across the country, Shavelson’s in-depth look at the struggles of five addicts as they travel through the treatment maze makes a powerful case for reform.Highly readable and shaped by Shavelson’s experience as a journalist and physician, Hooked takes us through the anguishing “intake” and controversial House meetings, inside counselors’ and judges’ offices where many treatment decisions are made, and to prison cells where, under current policies, many addicts end up. It explores the links between drug addiction, mental illness, and trauma, including child abuse—links often ignored by current rehab efforts—and argues for an integrated approach that treats the roots of drug abuse, not just the behavior itself.Hailed as “compelling” and “heartbreaking” (Time Out), Hooked offers a provocative, honest look at the seemingly intractable issue of drug addiction, and offers powerful alternatives to our current policies.

    The metric gives unparalleled insight into which teams and players are performing at the highest level.Professional gamblers have used Expected Goals to make millions through football betting. Club scouts have used Expected Goals to identify hidden gems in the transfer market. And the media have recently started using Expected Goals to offer more profound insight in their broadcasts.Despite this, most ordinary fans still don’t understand what the Expected Goals method is – or appreciate the significant impact that it is set to have on the sport in coming years.Expected Goals (otherwise known as xG) was originally conjured up by a small corner of the online football analytics community. It didn’t take long for professional gamblers to begin using xG to predict match outcomes. These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers.Before long, football clubs had caught on to the ground-breaking insight given by xG. Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget. In the last five years, the small West London side have turned over more than £100m in transfer profit from their use of the Expected Goals method in player recruitment.More recently, the Expected Goals method has been adopted by the media as a form of insight. Fans are finally catching on to the pioneering means of football analysis. Soon enough, anyone who doesn’t understand the Expected Goals philosophy will be left behind.“This book will make you watch football differently” – Tobias Pedersen“Possibly the most ground-breaking football book ever written” – Football Impact“A brilliant account of the history and future of Expected Goals” – StatShot

    The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

    Explaining how, why, and when the techniques can be expected to work, the Seventh Edition places an even greater emphasis on building readers' intuition to help them understand why the techniques presented work in general, and why, in some situations, they fail. Applied problems from diverse areas, such as engineering and physical, computer, and biological sciences, are provided so readers can understand how numerical methods are used in real-life situations. The Seventh Edition has been updated and now addresses the evolving use of technology, incorporating it whenever appropriate.

    Now, trusted educator, writer, and researcher Leila Christenbury has returned with a remarkable new edition of her classic.The third edition of Making the Journey will be both refreshingly new and satisfyingly familiar to those who've come to rely on Christenbury's wisdom and uncommon common sense. Every chapter has been revised and updated with new examples, the latest research, and stories from today's classrooms. Even more important, Christenbury has devoted new sections to discussing instructional and political topics crucial to the contemporary teacher, including:supporting English language learners developing students' ability to write on demand meeting the challenge of high - stakes standardized testing balancing depth of coverage with breadth in standards - based curricular planning creating tests and other assessments that align with curricular goals and provide useful information for subsequent instruction engaging students' reading interests through nontraditional, real - world genres like graphic novels teaching writing and media literacy through digital - age innovations such as blogs and WebQuests navigating the politics of school while remaining an activist professional With the latest, smartest strategies, techniques, and ideas as well as Leila Christenbury's trademark pragmatism and know - how, the third edition of Making the Journey will be an indispensable guide for anyone just starting their own journey into teaching or for anyone already on their way.

    Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.