Hoopla rebels against the quaint and familiar embroidery motifs of flowers and swashes, and focuses instead on innovative stitch artists who specialize in unusual, guerrilla-style patterns such as a mythical jackalope and needlepoint nipple doilies; it demonstrates that modern embroidery artists are as sharp as the needles with which they work.Hoopla includes twenty-eight innovative embroidery patterns and profiles of contemporary embroidery artists, including Jenny Hart, author of Sublime Stitching; Rosa Martyn of the UK-based Craftivism Collective; Ray Materson, an ex-con who learned to stitch in prison; Sherry Lynn Wood of the Tattooed Baby Doll Project, which collaborated with female tattoo artists across the United States; Penny Nickels and Johnny Murder, the self-proclaimed Bonnie and Clyde of embroidery; and Alexandra Walters, a military wife who replicates military portraits and weapons in her stitching.Full-color throughout and bursting with history, technique, and sass, Hoopla will teach readers how to stitch a ransom note pillow, mean and dainty knuckle-tattoo church gloves; and create their own innovative embroidery projects. If you like anarchistic DIY craft and the idea of deviating from the rules, Hoopla will inspire you to wield a needle with flair!With a foreword by Betsy Greer.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    Author Molly Suber Thorpe, an award-winning designer and calligrapher based in Los Angeles, works closely with her international clients to give them the distinctive products they're looking for. Now you can learn from this experienced expert how to master this fresh modern lettering style. The first book to teach this bold new style breaks the calligraphy process down into simple steps so anyone can learn to create their own stunning wedding invitations, thank you cards, gift tags, and more. Starting with an overview of the supplies—from paper to ink to pens—you will learn how to form letters, words, and then phrases by following Molly’s clear step-by-step instructions, and by practicing with the provided templates. After mastering letter forms using a pointed pen and ink you can take it to the next level by learning how to use watercolor and gouache, or how to digitize your calligraphy. The twenty projects in the book provide lots of inspiration for making your own and are grouped into three sections: weddings, entertainment, and personal stationery. With loads of ideas, practice exercises, and helpful tips, soon you will be turning out gorgeous script calligraphy pieces like the ones featured in wedding magazines and popular websites like Pinterest

    Through extraordinary, stylized photography and detailed close-ups of designs, the embroidery art in Stitchcraft is entirely achievable with basic stitches and easy-to-follow instructions, enchanting beginners and expert crafters alike. Stitchcraft features: - 30 intricate embroidery designs, using a combination of nine basic stitches- Insights from the author on how she created each piece - 30 basic patterns to get you started embroidering your own version of her designsFrom the anatomy of a snake to floral skulls, from palmistry hands to botanical hearts, readers will be inspired to recreate Partridge's spellbinding designs and to make them their own.

    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.

    From screen printing to collagraphy to sun printing, the techniques are shown with step-by-step photographs and can be done without printing presses or special papers. A variety of projects are included to demonstrate a wide range of possible creations, such as fabric-arts books, hand-printed calendars, wall-art collages, aprons, holiday books, greeting cards, and more. For further inspiration beyond the projects, a gallery of completed works by the author and other artists make up the final portion of this resource.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    You will become familiar with a wide variety of media and approaches to drawing, learn how to work through "creative blocks," and discover ways to scan and layer your illustrations using a computer.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    'Visual Chronicles' provides a no-fear guide to expressing one's deepest self with art & words.

    These 20 beautiful projects--including cards, an embellished journal and tote, and decorative wall pieces--provide the keys to Geninne's creative process and image-making process. In addition to technique-specific primers with step-by-step photos of the essentials, Making an Impression includes 50 motifs showcasing Geninne's signature designs that crafters can copy and use for image transfers, stamp designs, and collages.

    It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

    Featuring 200 of the best works of young, modern watercolor painters, paired with bite-sized painting tips and art instruction, Just Add Watercolor gives aspiring artists access to information about-and examples of-top work in the medium. Artist and instructor Helen Birch breaks down each painting by techniques, subject matter, and tools, providing art enthusiasts and painters with a one-stop resource and gallery of the best that modern watercolor has to offer. Its small trim size with one painting per spread provides a bold, but user-friendly alternative to traditional, process-heavy painting instruction texts. Just Add Watercolor shines the spotlight on featured paintings, while still giving readers all the insights needed to get started painting in this popular medium.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.