The questions ranged from the earnest ("What's your greatest regret?") to the creative ("Make up a concept for a doomed TV show") to the curious ("What's your great idea to improve the cell phone?"). Out of 25,000 tweets, Pogue has gathered the very best 2,524 into this irresistible, clever, laugh-out-loud funny book. The World According to Twitter is truly a grand social networking experiment, in which thousands of voices have come together to produce a unique and wonderful record of shared human experience. Some samples: Compose the subject line of an email message you really, really don't want to open. To my former sexual partners, as required by law (@markowitz) RE: What seems to have been your car (@pumpkinshirt) From: Your Publisher. Subject: Ha, good one! Could you send the real chapter now, please? (@ Lookshelves) Make up a prequel to a famous movie. Mr. Smith MapQuests Washington (michaelbuckman) Snakes in the Terminal (@justinchambers)Were Running Low on Mohicans (@rllewis) There Goes Private Ryan . . . I Hope He'll Be OK (@slightly99) Describe your 15 minutes of fame. My stepfather was "The agony of defeat" guy on ABC's Wide World of Sports, before the ski jumper (he was the car spinning out at Daytona 500). (@BigDaddy978) I juggled for Clinton's inauguration. 20 minutes of FBI pat-downs, and then I wound up throwing knives around the president anyway. (@McEuen) I'm on a Girl Scout cookie box (have been for 9 years, so it's longer than 15 minutes)! (@libbyfish) Add 1 letter to a famous person's name. Yo Yo

    However, in a country of more than 325 million people, addressing everyone's issues is challenging. How can we effect beneficial change for everyone so we all can thrive? What is the great equalizer?In this book, Daniel E. Dawes argues that political determinants of health create the social drivers--including poor environmental conditions, inadequate transportation, unsafe neighborhoods, and lack of healthy food options--that affect all other dynamics of health. By understanding these determinants, their origins, and their impact on the equitable distribution of opportunities and resources, we will be better equipped to develop and implement actionable solutions to close the health gap.Dawes draws on his firsthand experience helping to shape major federal policies, including the Affordable Care Act, to describe the history of efforts to address the political determinants that have resulted in health inequities. Taking us further upstream to the underlying source of the causes of inequities, Dawes examines the political decisions that lead to our social conditions, makes the social determinants of health more accessible, and provides a playbook for how we can address them effectively. A thought-provoking and evocative account that considers both the policies we think of as health policy and those that we don't, The Political Determinants of Health provides a novel, multidisciplinary framework for addressing the systemic barriers preventing the United States from becoming the healthiest nation in the world.

    His travels, and his bad dancing, have been viewed online nearly 75 million times. It started as a lark on a curbside in Hanoi, Vietnam. He did it for fun, but Matt 's irreverent spirit caught on, and soon thousands all over the world were joining him in a simple expression of what we all, as humans, have in common. In his first book, a full-color travelogue, Matt shares, with refreshing honesty and wit, the adventure of creating his videos. He tells of jumping into the ocean with a humpback whale, sledding down a hill in Antarctica, and hitchhiking across the Skeleton Coast desert with a spare tire under one arm. Matt also reveals the unlikely story of how his passion for travel led to Internet stardom, a corporate sponsor, and an odd little pop culture phenomenon that strikes a deep emotional chord. His book, like his videos, offers us a chance to share his unique experiences as he walks us through how he became the first person to dance with the world.

    ...An essential resource for any writer -- beginning, published, or just plain stuck. -- Amy TanOakley Hall cites the works and methods of such great novelists as John Steinbeck, Joyce Carol Oates, Leo Tolstoy, Agatha Christie and Milan Kundera to show readers what works in the novel, and why. This book features advice on taking a novel through each of its stages, from the beginning of an idea to The End, and guides writers through the process of writing a novel.

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.

    Rocket Man: Elon Musk In His Own Words is a comprehensive guide to the inner workings of the man dubbed "the real Tony Stark." Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley's most ambitious industrialist.Even with no prior experience in the complex, ultra-high-barrier-of-entry automotive and space industries, Musk has excelled. Tesla, the first successful American car startup in more than 90 years, received more than 325,000 reservations for its economical Model 3 in a single week—advancing the company’s cause to “accelerate the advent of sustainable transport” via affordable, reliable electric vehicles. SpaceX, the first private company to launch, orbit, and recover a rocket and dock at the International Space Station, has drastically reduced the cost of launching and manufacturing reusable spacecraft, which the company sees as the first step toward its "ultimate goal" of making life multiplanetary. In the words of Richard Branson, "Whatever skeptics have said can’t be done, Elon has gone out and made real."How could a young man who at one time seemed like "just" another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There's no better way to learn than through his own words.This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a 'word portrait' of the man whose companies' swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.

    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Esports events have sold out Los Angeles’s Staples Center, Seoul’s World Cup Stadium, and Seattle’s KeyArena. Hundreds of people have dedicated their lives to gaming, sacrificing their education, relationships, and even their bodies to compete, committing themselves with the same fervor of any professional athlete. In Good Luck Have Fun, author Roland Li talks to some of the biggest names in the business and explores the players, companies, and games that have made it to the new major leagues.Follow Alexander Garfield as he builds Evil Geniuses, a modest gaming group, in his college dorm into a global, multimillion-dollar eSports empire. Learn how Brandon Beck and Marc Merrill made League of Legends the world’s most successful eSports league and most popular PC game, on track to make over $1 billion a year. See how Twitch pivoted from a video streaming novelty into a $1 billion startup on the back of professional gamers. And dive into eSports’ dark side: drug abuse, labor troubles, and for each success story, hundreds of people who failed to make it big. These are the stories of the rise of an industry and culture that challenge what we know about sports, games, and competition.

    This new edition of Writing Television Sitcoms features the essential information every would-be teleplay writer needs to know to break into the business, including: - Updated examples from contemporary shows such as 30 Rock, The Office and South Park - Shifts in how modern stories are structured - How to recognize changes in taste and censorship - The reality of reality television - How the Internet has created series development opportunities - A refined strategy for approaching agents and managers - How pitches and e-queries work - or don't - The importance of screenwriting competitions

    Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

    That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    To help teachers acquire a fuller understanding of the complexity of response to intervention designs, literacy researcher and best-selling author Dick Allington offers clear recommendations to guide classroom teachers in designing response to instruction (RtI) programs such that struggling readers will develop their reading proficiencies to match those of their achieving peers. Unlike any other book on the topic, Dick Allington provides a research-base that supports closing the reading achievement gap along with implications this has for designing RTI programs. In addition, Dick provides a comprehensive discussion of the factors that inhibit poor, disabled, and second-language learners from achieving and offers a number of research-based instructional strategies and routines for turning struggling readers into achieving readers. Teachers will be inspired and confident to design response to instruction programs! Take a look inside... Provides a complete review of what is critical to accelerating the development of struggling readers.Presents educators with a framework for how we might design response to intervention (RTI) programs such that struggling readers will develop their reading proficiencies to match those of their achieving peers.Features a complete analysis of response to intervention design (RTI) and offers a detailed framework for evaluating existing and future intervention efforts.Includes numerous websites that provide teacher-friendly information, strategies, and tools for accelerating reading development.

    Master this challenge with professional photographer Lee Varis as he covers a range of skin: women and men, young and old, various tones, in-studio and outdoors, tattoos, and more. His step-by-step tutorials and before-and-after illustrations demonstrate various techniques for topics such as digital-specific lighting challenges and what can and cannot be done in post-process. A free CD-ROM accompanies the book and contains sample image files to use while following the tutorials, plus equipment recommendations and technical reference materials that enhance and reinforce the instruction. Order your copy of this practical guide today and get a complete start-to-finish approach to integrating everything from posing models to shooting and retouching candid scenes.

    and the I.S.I.With unprecedented access to the R.A.W. and the I.S.I., the world’s most inscrutable spy agencies, Adrian Levy and Cathy Scott-Clark describe the workings of bitter rivals, mapping their complicated history from the 1960s to the present day. From the Parliament attacks to Pulwama, 9/11 to Osama bin Laden’s assassination, the rise of terror’s shadow armies to the fall of Kulbhushan Jadhav, here are some of the key events that have shaped the region, told from the split viewpoints of duelling enemies.Levy and Scott-Clark also uncover a darker seam – of the destructive impact of C.I.A. interference, and how the I.S.I. fought for its life against dark forces it once funded, while the R.A.W. created ghost enemies to strengthen its hand.Revelatory and unputdownable, Spy Stories clears the fog to reveal the spies and their assets, as you have never seen them before.