At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Join us and take your marketing to the next level by publicizing your book.What is included in this book:* 29 Places to Promote Your Book For Free* 8 Free Press Releases Submission Sites* 4 Places to Get Book Reviews* 25 Book Awards For Which You Can Submit Your Book* 7 Media Sources for Authors* 36 Paid Advertising Resources* 6 Virtual Bookshelves and ForumsAnd More!Because we have personally published many Christian books, we have also included 39 additional resources specifically for Christian authors.And in the back of the book, you get access to our bonus 20-page PDF, "Places to Submit Your Free KDP Select Promotion." We have been using the KDP Select program since January 2011 and have seen our book royalties increase tremendously. This PDF shares the process I take for each of my free promotions.Join us and take your marketing to the next level by publicizing your book!

    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

     Do you ever leave work wondering whether all of the words exchanged between you and your colleagues in emails and meetings actually had any meaning? You spend the day touching base and networking, workshopping and impacting, strategizing and implementing, going forward with your key performance indicators. No wonder you are exhausted when you leave the office! Even as English spreads around the globe, the language itself is shrinking. Our vocabularies are increasingly trimmed of subtlety and obscure words are forbidden unless they qualify as economic or business jargon. The constant pressure in our society to be efficient and productive is working like a noose around the neck of the English language. Don Watson is one of Australia's foremost writers and intellectuals. In Death Sentences, he takes up the fight against the pestilence of bullet points, the scourge of buzzwords, and the dearth of verbs in public discourse. He encourages us to wage war against the personal mission statement and the Powerpoint essay and to take back our language from the corporate wordsmiths and marketeers. BACKCOVER: Praise for Don Watson’s Death Sentences: “Don Watson has written a fine and necessary book. Any citizen who neglects to read it does so at his or her peril.” –Lewis H. Lapham, editor of Harper’s Magazine "[a] marvelous polemic..." —forbes.com “…captures the powerlessness and frustration we feel when confronted by meaningless words delivered with authority.” —Los Angeles Times Book Review “Watson makes an eloquent, elegant, and sometimes scathing case for taking back language from those who would trip it of all color and emotion and, therefore, of all meaning. —Joanne Wilkinson, Booklist) “…many lessons and insights in this book…” —Leigh Buchanan, Harvard Business Review “[Watson is] always clear and precise, even when exposing the verbal pollution that passes for wisdom in the public realm.” –Toronto Star

    Reviews of new razors and other shaving products are included, and the appendix now includes well over 100 on-line vendors as well as forums and reference sites. The book provides excellent guidance for beginners putting together their first shaving kit and discusses tradeoff considerations in the initial purchases. Traditional shaving is enjoyable and thrifty: double-edged blades are as low as 7¢ each---a year's worth of shaves for $3.50---compared to the same amount spent for one single disposable multiblade cartridge. The recommended beginner razor, one of the Edwin Jagger DE8x series, will last a lifetime and uses a recently designed head that easily provides a comfortable shave using techniques described in the book. The multiblade cartridge's tug-and-cut action often results in skin irritation, razor bumps, in-grown hairs, and razor burn---thus all the "protective" shaving preparations and "soothing and healing" aftershaves now offered. Most men with these skin problems decide that they have "sensitive skin," never realizing that the problem is their daily use of a multiblade cartridge whose its tug-and-cut action, made even worse by the shaver pressing hard to try to extend the life of the (expensive) cartridge. The book also includes a chapter on shaving and skin problems, including information on how DE shaving can help those who have acne as well as how to cure and prevent razor bumps and in-grown whiskers. The book is a complete instruction manual and guide in itself, but it also includes links to a host of resources on the Web to complement the book. Included with the book is a comprehensive list of on-line shaving vendors and other sources of equipment and supplies for everything you need to get started. It's a perfect gift for Father's Day, Valentine's Day, birthdays, graduations, and bar mitzvahs---and a particularly apt gift for men who shave daily but when asked whether they actually enjoy shaving answer, "No. I hate it." Give them this book so that they can look forward eagerly to their next shave---not an exaggeration. Men who have just started DE shaving frequently write that they wish they could shave more than once a day and look for eagerly to the next shave.

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    With this new fourth edition, sojourners about to set out to live or work overseas will soon discover why Kohls' experience and wisdom have stood the test of time. Kohls' penetrating insights and practical strategies on how to avoid stereotypes, how to explore the mysteries of culture, and how values and different ways of thinking influence behavior make this an indispensable guide. To bridge the cultural divide - whether traveling alone or with a family, for business or education, whether staying a month or a lifetime - pack this guide first!

    And while there are many resources out there on the "craft" of writing or how to find your creative voice as an "artist," there is little by way of practical advice on how to actually set about writing genre fiction for a career. Fiona McIntosh, one of Australia's most successful commercial authors across a range of genres, is here to set the record straight, and set aspiring novelists on a realistic path. She believes that if you have a tough hide and a philosophical attitude—as well as a damn strong work ethic—anyone can make a living from popular writing. And she's here to show you how.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.

    A Must Have for the Metal Gear Solid Collector!!EXCLUSIVE TO THE COLLECTOR’S EDITION GUIDE: A lithograph by Yoji Shinkawa, an art gallery, an exclusive hardcover and additional content.THE ULTIMATE GUIDE TO 100% COMPLETION: All missions, all side quests, all secrets, all collectibles, all Achievements and Trophies – at your fingertips!TURNKEY WALKTHROUGH: An at-a-glance, map-based walkthrough steers you through the entire adventure supported by annotated hi-res screenshots.ALL GAME SYSTEMS DECODED: Statistics, diagrams and analysis from our experts provide a comprehensive understanding of all game systems and features, including the Mother Base management metagame. A WEALTH OF EXTRAS: Includes an extensive story recap, a poster covering the immense game area and much more!DEVELOPMENT: Developed directly with Kojima Productions in Tokyo. MAINTAINING TRADITION: From the same team that brought you the highly acclaimed guides to Metal Gear Solid, Metal Gear Solid 2: Sons of Liberty, Metal Gear Solid 3: Snake Eater, Metal Gear Solid 4: Guns of the Patriots and Metal Gear Rising: Revengeance.QUALITY CONTROL: Carefully designed to avoid unnecessary story spoilers.

    Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

    Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information.

    But all too often when we interact with people—especially those who report to us—we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry.Ed Schein defines Humble Inquiry as “the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person.” In this seminal work, Schein contrasts Humble Inquiry with other kinds of inquiry, shows the benefits Humble Inquiry provides in many different settings, and offers advice on overcoming the cultural, organizational, and psychological barriers that keep us from practicing it.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.