Schiit Happened: The Story of the World's Most Improbable Start-Up


Jason Stoddard - 2014
    From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!

The End of Advertising as We Know It


Sergio Zyman - 2002
    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

10 Super Foods to Quickly Lower your Blood Sugar


Jeffrey David - 2014
    As a result of this, more and more people every day are searching for Information relating to this condition.It can be very confusing when a person is first diagnosed.I know that is true, because I am type 2 myself.If you DO find that your glucometer readings are a bit high, don't panic - stress causes the body to release hormones which further aggravate the situation.Just keep calm and snack on these super foods to lower your blood sugar levels quickly!

This Girl Is on Fire: How to Live, Learn and Thrive in a Life You Love


Andrea McLean - 2020
    1 Sunday Times bestselling author and award-winning TV broadcaster, opens up about her journey from trauma, toxic relationships and divorce towards empowerment, happiness and healing.Do you ever feel like you're just existing, not truly living? Do you often dwell on how unfair life can be, and how things haven't worked out the way you planned? We've all been there. But it's time to decide what YOU are going to DO about it. No matter what hand you've been dealt, it's in your power to take control and create a life alight with possibility and joy.After walking away from an abusive relationship, Andrea McLean continued putting on a brave face and pretending that everything was fine - all the while ignoring the psychological fallout of her trauma. Finally, it came time to say 'enough!' It was time to make a change.In This Girl Is On Fire, Andrea shares her journey to healing, along with universal lessons in overcoming past trauma, breakdown, burnout and more. Even more vitally, she lights the path towards finding what gets our blood pumping, our eyes shining, and makes us get up in the morning - what sets us on fire.

SUMMARY The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson


OneHour Reads - 2018
    His ultimate proposition is that people need to start caring less about everything. Instead, the key to living a good life is in individuals knowing what matters to them and not wasting energy stressing over every little thing. He then proceeds to educate us on how to move forward by going backwards. Manson strongly believes that the endless pursuit of a flawless life, fueled by today's picture-perfect social media standards, is responsible for many of the psychological illnesses that have become rampant. The book culminates in a conclusion that we need to look beyond ourselves, drop the entitled airs, and embrace the ugliness and uncertainties before we can live better lives. This book contains a comprehensive, well detailed summary and key takeaways of the original book by Mark Manson. It summarizes the book in detail, to help people effectively understand, articulate and imbibe the original work by Mark. This book is not meant to replace the original book but to serve as a companion to it Contained is anExecutive Summary of the original book Key Points of each chapter and Brief chapter-by-chapter summaries To get this book, Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Enjoy this edition instantly on your Kindle device! Now available in paperback and digital editions. Audio book coming soon!! Disclaimer: This is a summary, review of the book "The Subtle Art of Not Giving a F*ck" and not the original book.

Amazon Ads Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors


Robert J. Ryan - 2019
    But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you're being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.This book explains it.If you’re tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don’t convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads? What writers think about this series… “This is, by far, the best indie how-to guide I have read.”“Best advice I’ve seen yet.”“Brilliant!”“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”“This guy SO knows what he's talking about.”“Wow, powerful stuff. Loving this series!”“Game changer.”

Stories At Work


Indranil Chakraborty - 2018
    It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

The Power of Storytelling


Ty Bennett - 2013
    The art of influential communication

Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales


Josh Turner - 2015
    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

The Feiner Points of Leadership: The 50 Basic Laws That Will Make People Want to Perform Better for You


Michael Feiner - 2004
    Feiner's candid leadership guide cuts through rhetoric and theory and gives managers and executives a "hands-on" approach to dealing with problems in business.

Leadership: Tidbits and Treasures


Chris Brady - 2008
    Here is a book that will stimulate your thinking and help you to be successful in your work, your study, and in your every day living. Our prayer is that it will also educated the reader in the areas of history, politics, economics and the culture war that is currently upon us. the articles and illustrtions from great thinkers and doers throughout history outlined on these pages, will, if studied and applied to your life, help develop your inner qualities, and that is where your real wealth is.

For the Record: 28:50 - A journey toward self-discovery and the Cannonball Run Record


Ed Bolian - 2017
    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

I Have the Watch: Becoming a Leader Worth Following


Jon Rennie - 2019
     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

Moral Fiber - A Practical Guide to Living Our Values


Shawn Vij - 2019
    Taking an innovative and secular approach to business Ethics, moral fiber shows us how living our values unlocks a more purposeful life and career. This book helps us to re-discover the inherent core values, such as fairness, respect, compassion, and honesty, and then how to genuinely Act on them daily.This practical guide is filled with tips, tales, and tools to identify and eliminate toxic behaviors and motivators, as well as priceless lessons from top industry leaders and powerful research from academics. TESTIMONIALS“[Shawn] shares with us how compassion, gratitude and wisdom opens our inner door, unlocking a more purposeful life and career.” — HIS HOLINESS THE DALAI LAMA“Moral Fiber takes us on a beautiful journey of how capitalism and compassion must co-exist to improve our human condition.” — JOHN MACKEY, CO-FOUNDER AND CEO, WHOLE FOODS MARKET“At a time of great uncertainty, Moral Fiber is a welcome tonic and an authentic reminder of how having capitalism with compassion elevates us all.” — JENNIFER REINGOLD, FORMER MANAGEMENT WRITER, FORTUNE MAGAZINE, FAST COMPANY AND BUSINESSWEEK“Moral Fiber drops us head-first into a world of awakening.” — THOMAS DONALDSON, PROFESSOR OF BUSINESS ETHICS, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA“In Moral Fiber, Vij creatively shows us how our core values can be a key to personal happiness and professional success.” — HOWARD C. CUTLER, M.D., NEW YORK TIMES BEST SELLING AUTHOR OF THE ART OF HAPPINESS

Heads in Beds: Hospitality and Tourism Marketing


Ivo Raza - 2004
    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.