This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    #6

    How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama — over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in literary basics; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate.

    With this book in hand, thousands of students have watched the story of art unfold in its full historical, social, religious, economic, and cultural context, and thus deepened their understanding of art, architecture, painting, and sculpture. By virtue of its comprehensive coverage, strong emphasis on context, and rich, accurate art reproductions, GARDNER'S ART THROUGH THE AGES has earned and sustained a reputation of excellence and authority. So much so, that in 2001, the Text and Academic Authors Association awarded both the McGuffey and the "Texty" Book Prizes to the Eleventh Edition of the text. It is the first art history book to win either award and the only title ever to win both prizes in one year. The Twelfth Edition maintains and exceeds the richness of the Gardner legacy with updated research and scholarship and an even more beautiful art program featuring more color images than any other art history book available. The Twelfth Edition features such enhancements as more color photographs, a stunning new design, and the most current research and scholarship. What's more, the expanded ancillary package that accompanies GARDNER'S ART THROUGH THE AGES, features a wealth of tools to enhance your students' experience in the course. With each new copy of the book, students receive a copy of the ArtStudy 2.0 CD-ROM--an interactive electronic study aid that fully integrates with the Twelfth Edition and includes hundreds of high-quality digital images, plus maps, quizzes, and more.

    "Yookoso! An Invitation to Contemporary Japanese" is a complete package of instructional materials for beginning language study.

    Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

    Most students worry about what an admissions officer looks for in a writing sample. But that’s the wrong way to approach this vital component, says former college admissions officer Harry Bauld. At Brown and Columbia, he saw what prospective students often did wrong—and now tells you how to do it right.On Writing the College Application Essay is his inside guide to writing a college application essay that will stand out from the pack. Baum advises you on how to avoid platitudes and find your authentic voice, gives you tools and ideas that will spark your imagination, and shows you how to approach themes with originality and panache to make even the most tired topics—the ones most students should stay away from—fresh, such as:The trip (“I had to adjust to a whole new way of life.”)My favorite things (puppy dogs, freedom, and chocolate chip cookies)The pageant contestant (“I think World Peace is the most important issue facing us today.”)The jock (“Through wrestling I have learned to set goals and to work with people.”)The autobiography (“Hello, my name is . . . ”)Tales of my success (“But, finally, when I crossed the finish line . . . ”)Pet death (“As I watched Buttons’s life ebb away, I came to value . . . ”)Getting into the college of your dreams is tough. The competition is fierce. For more than twenty-five years, On Writing the College Application Essay has helped thousands of students improve their chances. Now, let it work for you.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    This text is highly regarded because of its engaging and understandable introduction to statistics. The author's commitment to providing student-friendly guidance through the material and giving students opportunities to apply their newly learned skills in a real-world context has made Elementary Statistics the #1 best-seller in the market.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    

    Punctuation reveals the writer: haphazard commas, for example, reveal haphazard thinking; clear, lucid breaks reveal clear, lucid thinking. Punctuation can be used to teach the writer how to think and how to write. This short, practical book shows authors the benefits that can be reaped from mastering punctuation: the art of style, sentence length, meaning, and economy of words. There are full-length chapters devoted to the period, the comma, the semicolon, the colon, quotation marks, the dash and parentheses, the paragraph and section break, and a cumulative chapter on integrating them all into "The Symphony of Punctuation." Filled with exercises and examples from literary masters (Why did Poe and Melville rely on the semicolon? Why did Hemingway embrace the period?), A Dash of Style is interactive, highly engaging, and a necessity for creative writers as well as for anyone looking to make punctuation their friend instead of their mysterious foe.

    Sounds simple enough, right? Unfortunately, rubrics are commonly misunderstood and misused.The good news is that when rubrics are created and used correctly, they are strong tools that support and enhance classroom instruction and student learning. In this comprehensive guide, author Susan M. Brookhart identifies two essential components of effective rubrics: (1) criteria that relate to the learning (not the tasks) that students are being asked to demonstrate and (2) clear descriptions of performance across a continuum of quality. She outlines the difference between various kinds of rubrics (for example, general versus task-specific, and analytic versus holistic), explains when using each type of rubric is appropriate, and highlights examples from all grade levels and assorted content areas. In addition, Brookhart addresses* Common misconceptions about rubrics;* Important differences between rubrics and other assessment tools such as checklists and rating scales, and when such alternatives can be useful; and* How to use rubrics for formative assessment and grading, including standards-based grading and report card grades.Intended for educators who are already familiar with rubrics as well as those who are not, this book is a complete resource for writing effective rubrics and for choosing wisely from among the many rubrics that are available on the Internet and from other sources. And it makes the case that rubrics, when used appropriately, can improve outcomes by helping teachers teach and helping students learn.

    Geared toward students, teachers, readers, and writers alike, The Penguin Dictionary of Literary Terms and Literary Theory explains critical jargon (intertextuality, aporia), schools of literary theory (structuralism, feminist criticism), literary forms (sonnet, ottava rima), and genres (elegy, pastoral) and examines artifacts, historic locales, archetypes, origins of well-known phrases, and much, much more. Scholarly, straightforward, comprehensive, and even entertaining, this is a resource that no word-lover should be without.