And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    It presents the important traditional content of mineralogy including crystallography, chemical bonding, controls on mineral structure, mineral stability, and crystal growth to provide a foundation that enables students to understand the nature and occurrence of minerals. Physical, optical, and X-ray powder diffraction techniques of mineral study are described in detail, and common chemical analytical methods are outlined as well. Detailed descriptions of over 100 common minerals are provided, and the geologic context within which these minerals occur is emphasized. Appendices provide tables and diagrams to help students with mineral identification, using both physical and optical properties. Numerous line drawings, photographs, and photomicrographs help make complex concepts understandable. Introduction to Mineralogy not only provides specific knowledge about minerals but also helps students develop the intellectual tools essential for a solid, scientific education. This comprehensive text is useful for undergraduate students in a wide range of mineralogy courses.

    Included in the text is commentary on Reagan's deal with Iran in 1980, Bush's deal with Iraq up to the invasion of Kuwait, the Middle East peace talks and the collapse of Soviet Union.

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    This is a lively overview of the major ideas and concepts in archaeological theory.

    It develops an understanding of function and evolution into the discussion of anatomy of the various systems.

    This comprehensive introduction to the nature and variety of religious phenomena, belief, and practice: 1) explores the issues in the study of religion, 2) examines the universal forms of religious experience, 3) offers a cross-cultural study of a broad range of classic types of religious belief and practice in terms of the seven basic concepts of a religious world view, and 4) surveys the challenges faced by religions today.

    

    Murray's best-selling book "the most colorful and fun text to read in medical microbiology." Now it's back in an updated New Edition-and it's as succinct, user-friendly, and authoritative as ever. Readers will continue to enjoy its lucid discussions of how microbes cause disease in humans. Expert coverage of basic principles, the immune response, laboratory diagnosis, bacteriology, virology, mycology, and parasitology ensures they understand all the facts vital to the practice of medicine today. More than 550 brilliant full-color images make complex information easy to understand and illustrate the appearance of disease.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    Peter Gray's Psychology has become a favorite of instructors with its exploration of psychology's major theories, and the evidence that supports and refutes these theories.  Each edition incorporates an exceptional amount of contemporary research, encouraging students to probe for the purposes and biological origins of behavior--the "whys" and "hows" of human psychology.  Peter Gray's engaging, readable writing style makes the science of psychology, and its interactions with biology, accessible and meaningful.  With the new edition, Gray has taken care to ensure that his comprehensive, thought-provoking, and contemporary coverage is well-attuned to the needs and interests of today's students.

    Everything your students need to succeed.Psychology: The Science of Behavior, Sixth Edition, is supported by MyPsychLab, the exciting online learning and teaching tool designed to increase student success and to give instructors quick and easy access to every resource needed to teach and administer their courses.Learning in contextWith MyPsychLab, students launch multimedia resources such as animations, video clips, audio clips, activities, and simulations from the pages of an electronic version of their textbook.Individualized Study PlansMyPsychLab assesses students’ mastery of concepts through practice tests and quizzes, and generates an Individualized Study Plan that allows them to pinpoint exactly where additional review is needed.Additional help, always availableMyPsychLab offers students free access to the Tutor Center, a one-on-one service available from 5 p.m. to 12 a.m. EST, when students need help most. They also get unlimited access to Research Navigator™, an online database of academic journals, for help in writing papers and navigating resources.An easy-to-use solution for instructorsText-specific content is pre-loaded and ready to use. With a click of the mouse, instructors have access to the test item file, class grade book, PowerPoint™ slides, lecture outlines, and more!New features MyPsychLab is now available in a non—course management version and is both Mac- and PC-friendly with ©Flash-based e-book for faster navigation.To discover where learning comes to life, visit www.mypsychlab.com for a tour today!

    Mill Thought that men simply don't know what women are capable of, because we have never let them try - nobody can not make a statement without evidence. We can't stop women from trying things because they might not be able to do them. An argument based on speculative physiology is just that, speculation..."

    The book s two-part coverage organizes topics under basic theory, and assembles an arsenal of approximation schemes with illustrative applications. For physicists and engineers. "

    Using well-chosen examples, insightful commentaries, and an engaging writing style, this text traces the development of jazz, blues, country, rock, Motown, hip-hop, and other popular styles, highlighting the contributions of diverse groups to the creation of distinctly American styles. It combines an in-depth treatment of the music itself--including discussions of stylistic elements and analyses of musical examples--with solid coverage of the music's attendant historical, social, and cultural circumstances. The authors incorporate strong pedagogy including numerous boxed inserts on significant individuals, recordings, and intriguing topics; coverage of early American popular music; and a rich illustration program. Detailed listening charts explain the most important elements of recordings discussed at length in the text. The charts are complemented by two in-text audio CDs and--new to this edition--an iMix published at iTunes, which makes most of the songs immediately available to students and instructors. Features of the Second Edition * Integrates full color throughout * Provides more coverage of women artists, with new material on women in rock 'n' roll in Chapter 8 and a box on Queen Latifah in Chapter 14 * Reorganizes the discussion of post-1970s music: disco is now included with mainstream 70s pop, while hip-hop is treated in two chapters (12 and 14) in order to emphasize its significance and diversity * Adds new material on the recent alternative country music explosion * Includes new developments in music technology in the thoroughly revised concluding chapter * Offers revised and more vivid visual elements, including more than 100 new photos (most in full color) and an illustrated timeline * Provides redesigned listening guides, enhanced by an iMix published at iTunes (accessible at www.oup.com/us/popmusic) * Supplemented by a Companion Website at www.oup.com/us/popmusic (containing both student and instructor resources) and an Instructor's Manual and a Computerized Test Bank on CD * FREE with the purchase of this book: a 6-month subscription to Grove Music Online (www.grovemusic.com)--a $180 value Remarkably accessible, American Popular Music, Second Edition, is ideal for courses in American Popular Music, the History of Popular Music, Popular Music in American Culture, and the History of Rock 'n' Roll. Its welcoming style and warm tone will captivate readers, encouraging them to become more critically aware listeners of popular music.